' AP ' launches special project THE BEST ASPIRING LIFE to enhance vertical living for the future

  • For the first time in Thailand, a special project elevating the living experience in condominiums
  • Introducing a new model of space design with quality furniture from IKEA, where home is the center of life, empowering every moment of living to cater to the freedom of the new generation
  • Experience real spaces at the ASPIRE 3 condominiums located at ASPIRE Asoke-Ratchada, ASPIRE Sukhumvit-On Nut, and ASPIRE Rattanathibet 2, opening on November 22

AP (Thailand) Public Company Limited continues its EMPOWER LIVING initiative, supporting everyone to fulfill their desired lifestyle in collaboration with global furniture giant IKEA Thailand to launch the special project THE BEST ASPIRING LIFE, presenting a model of vertical living for the future that is 'creatively flexible', a prototype space for quality living that meets the freedom of the new generation with a unique style that addresses the challenges of a home-centered life, coping with external uncertainties and creating happiness in every moment of living through AP's expertise in creating sustainable living spaces and the best quality living products from IKEA at affordable prices. The project will create real spaces in ready-to-move-in condominiums ASPIRE 3 in locations including ASPIRE Asoke-Ratchada, ASPIRE Sukhumvit-On Nut, and ASPIRE Rattanathibet 2, starting at just 1.69 million baht, with real room viewings available on November 22.

Mr. Witakarn Chanthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, “This special project in collaboration with IKEA Thailand is another step forward under the EMPOWER LIVING mission, ready to support everyone in society to fulfill their desired lifestyle through the special campaign THE BEST ASPIRING LIFE, enhancing the living experience in condominiums for urban customers of the new generation, where every square inch is valuable. This crystallizes into a new model that will serve as a prototype for quality spaces, resulting from AP's expertise in developing and delivering quality living innovations, combined with IKEA's commitment to delivering home living products that not only stand out in design and uniqueness but also offer practical details that meet real usage and powerful utility at prices accessible to the general public.”

“This special project will open new perspectives on functional space design that supports the living trends of the new generation in ready-to-move-in condominiums under the ASPIRE 3 brand in urban locations, including ASPIRE Asoke-Ratchada, ASPIRE Sukhumvit-On Nut, and ASPIRE Rattanathibet 2, covering studio sizes of 25 sq.m., 1-bedroom units of 30-35 sq.m., and 2-bedroom units of 50 sq.m., under a design thinking approach that is 'creatively flexible', not only redesigning the space in new units but also integrating useful products and decorations from IKEA that enhance the harmony of living, making every square meter functional. Beyond being merely a residence, it also encompasses space for self-development, work, learning, and exercise, balancing both body and mind from the stresses of work life, while preparing for the uncertainties of the future and creating happiness in every moment of life, responding to the new lifestyle where home is everything,” Mr. Witakarn added.

Mr. Tom Suter, Store Manager of IKEA Thailand, said, “IKEA's vision goes beyond just furniture and home decor. We want our business to have a positive impact on the world, including how IKEA products can help customers live more sustainably. Therefore, every product is committed to creating a better life for people around the world every day by offering quality furniture and home decor that is diverse, beautifully designed, and provides great utility at prices that everyone can afford, igniting happiness in new living styles, enhancing quality of life, and unlocking every activity that can occur in ready-to-move-in condominiums under the ASPIRE brand across all three locations, sustainably meeting the needs of users in each location.”

The uniqueness of the project THE BEST ASPIRING LIFE not only presents a distinctive IKEA-style decor but also stands out with ideas that transform the use of space within the condominium units to create new experiences. This starts with connecting the living space to the dining area, which can be used multifunctionally for relaxation, private work, exercise, or small parties on special occasions, while increasing storage space effectively without creating a cramped living environment. The kitchen is highlighted with user-friendly decor that enhances the joy of cooking in a condominium, making it easy, and the bedroom offers a dream-like atmosphere, providing complete relaxation and inspiring mornings every day, or a small garden and seating area on the balcony to enjoy the city view,” Mr. Witakarn concluded.

Experience quality living spaces that respond to vertical living for the future, 'creatively flexible', accommodating the freedom of the new generation, now open for visits at ready-to-move-in condominiums near the BTS under the ASPIRE 3 brand in urban locations, including ASPIRE Asoke-Ratchada, the only new condominium in the heart of the NEW CBD near MRT Rama 9, ASPIRE Sukhumvit-On Nut, a ready-to-move-in riverside condominium for nature lovers, conveniently connecting Phra Khanong-Rama 4, and ASPIRE Rattanathibet 2, a ready-to-move-in condominium located on Rattanathibet main road, close to the expressway, just 5 minutes to MRT Nonthaburi Government Center station, starting at the most affordable price of 1.69 million baht. Special!! A ready-to-move-in package with a complete set of IKEA furniture worth over 100,000 baht and many project-specific offers, exclusively for customers who book and transfer ownership between November 22 and December 28. For more information, visit www.apthai.com or call 1623.