The Lifestyle Investment real estate model continues to attract investors amid the COVID-19 situation, meeting the diverse needs of modern individuals for both profitable investment and tourism. With the international service standards of Habitat Hospitality, sales have reached record highs from 2013 to 2020, totaling 8 years with 13 projects—5 in Bangkok and 7 in Pattaya. Among these, 3 projects are already operational: X2 Pattaya Oceanphere, X2 Vibe Pattaya Seaphere, and The Ville Jomtien, all boasting an occupancy rate of 70%.


Mr. Chanin Wanichwong, CEO of Habitat Group Co., Ltd., a leader in premium real estate development for investment in Thailand, stated, "As a pioneer in Lifestyle Investment real estate in the Pattaya market, this investment concept has proven successful.

"Habitat Group has 7 investment real estate projects in Pattaya, with 3 hotels and resorts already operational: X2 Pattaya Oceanphere, X2 Vibe Pattaya Seaphere, and The Ville Jomtien, while 4 more hotels are under construction. All are located in prime areas of Pattaya, popular with both Thai and international visitors."

In addition to being a pioneer in investment real estate in Pattaya, Habitat Group has received over 54 national and international quality awards for projects distinguished by their design and construction quality, along with international standard services managed by Habitat Hospitality, a subsidiary of Habitat Group. This company is dedicated to serving both investors and guests at its hotels and resorts, working closely with global hotel chains to enhance the guest experience and continuously create value for assets while providing sustainable returns for investors.

The three operational hotels and resorts—X2 Pattaya Oceanphere, X2 Vibe Pattaya Seaphere, and The Ville Jomtien—have achieved impressive performance, currently maintaining an occupancy rate of 70-80%.

Mr. Peter Lucas, Managing Director of Habitat Hospitality, stated that the company focuses on developing luxury pool villa resorts and hotel brands, working closely with international brands to manage hotels and resorts, and is committed to providing excellent experiences and services for guests. Additionally, we manage benefits for investors and oversee hotel operations to ensure sustainable returns.

We take great pride that all our hotels and resorts are performing exceptionally beyond standard expectations due to successful marketing strategies targeting both Thai and international tourists. We are fully prepared to welcome international travelers when the time is right.

Moreover, Habitat Hospitality is set to open 3 more hotels in 2021: Best Western Premier Bayphere Pattaya, Bluephere BW Premier Collection by Best Western, and Windham Atlas Wongamat Pattaya. Mr. Chanin further commented on the current challenging situation for all business sectors, saying, "The success of Habitat Group during the COVID-19 pandemic was due to our clear and effective planning and strategies, particularly our distinctive business model. However, we will continue to develop projects and services to meet the diverse needs of our customers and investors."