SENA Launches Sales-Boosting Campaign

Introducing the campaign 'Stop at This Promo' to stimulate purchasing power in the final stretch of 2020

As we enter the final stretch of 2020, SENA is ramping up its strategies to close out Q4 with full force by launching the major campaign 'Stop at This Promo,' offering cash back of up to 1 million baht and attractive promotions that cater to all customer segments. The company is also returning with the Shopee 11.11 Big Sale, featuring new projects and over 22 ready-to-move-in developments. Customers can pay just 11 baht to receive discounts of up to 20,000 baht and earn an additional 500 Shopee coins, available only for the first 11 units transferred, starting from November 1, 2020, to December 30, 2020.

 

Associate Professor Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, revealed that although the current atmosphere for buying and transferring projects has slowed down due to the prevailing uncertainties, the company has devised marketing strategies to boost sales in the final stretch of 2020 to achieve the highest possible sales targets. This includes promotions for new projects and completed ready-to-move-in homes, including single houses, twin houses, and condominiums, aimed at those interested in purchasing residences during this period. SENA has organized a special sales-boosting campaign for the end of 2020, launching the year-end sales campaign 'Stop at This Promo,' where customers can receive cash back of up to 1 million baht across all new and ready-to-move-in projects at various price levels, totaling 22 projects in Bangkok and its vicinity, priced from over 800,000 to 13 million baht, running from November 1 to December 30, 2020.

Additionally, SENA is collaborating with the Shopee 11.11 Big Sale, offering a voucher for 11 baht to receive discounts of up to 20,000 baht when booking any of SENA's 22 quality projects, including condominiums, single houses, twin houses, and townhomes in prime locations. Once again, for Shopee fans, an additional 500 Shopee Coins will be awarded for the first 11 units transferred.

 

For this major campaign, the company is confident it will receive a positive response from customers in Bangkok and its vicinity, with a sales target set at 1 billion baht.




Moreover, SENA develops projects under the concept 'MADE FROM HER.' If women are comfortable, men are happy. This concept has been in use since 2018 and has been further developed to enhance products and services to meet customer needs. The 2020 version of Made From Her conveys a deeper narrative under the concept 'If you think more thoroughly, you live more comfortably,' highlighting the identity of female executives and emphasizing detailed work processes, product development of various SENA brands that pay more attention to detail, as well as the introduction of new innovations to benefit residents in the projects. It also addresses consumer pain points regarding housing purchases, developing products and services that comprehensively meet the needs of all consumer groups, which is a unique differentiator that creates novelty, becoming SENA's selling point and DNA.