AP Thailand, a leader in real estate development, operates under the mission EMPOWER LIVING, aimed at fulfilling every life goal through valuable and meaningful products and services. The company proudly received the title of Thailand’s Most Admired Company 2020 in Real Estate for the third consecutive year, reflecting the organization's strength and its commitment to maintaining operational standards amidst fluctuating conditions. AP is preparing to elevate its mission EMPOWER LIVING to support everyone in society in achieving their desired life goals through innovative products and services that hold value and significance in their lives.

Mr. Witakarn Janthawimon, Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, "This marks the third year that AP has been awarded the title of Thailand’s Most Admired Company in Real Estate, continuously since 2018. This recognition from the Brand Age research team reflects the organization's strength through the eyes of consumers and our ability to maintain operational standards, even in the face of external challenges this year. I believe the key to AP's resilience and our ability to uphold these standards is our over 2,000 employees who share a common goal under the vision of EMPOWER LIVING. We are committed to fostering a corporate culture that encourages all employees to embrace and understand the needs and challenges of everyone in society, alongside our dedication to improving our processes, products, and services every day.

To move the organization forward amidst the current wave of rapid change, various elements are necessary, one of which is driving an Innovation Culture that aligns with the organization's vision of empowering everyone in society. Many people may feel lost when discussing innovation; they often think it involves using new ideas or technologies they believe will please customers, forgetting to consider whether these are what customers truly want. We must understand that complaints are opportunities. Although AP has achieved continuous success and trust, we must not be complacent, as maintaining our number one position is even more challenging. We cannot afford to be idle. Therefore, the voice of the customer is the best opportunity for us to continue developing AP, ensuring that we not only survive in crises but succeed sustainably in every situation," Mr. Witakarn added.

The Thailand’s Most Admired Company 2020 award is based on six dimensions:
1. Management: The leadership is outstanding and focused on employee development.
2. Business Performance: The ability to generate profits and continuously expand the business.
3. Innovation: The creation of new ideas and innovative solutions.
4. Brand Image: The brand is strong, and customers feel positively towards it.
5. Corporate CSR: Responsibility towards society.
6. Service: Employees are service-oriented and offer comprehensive products.

We believe that the organization's vision of EMPOWER LIVING aims to fulfill every life goal for everyone in society, combined with the strength in real estate development and expansion into new businesses, will ensure that AP Thailand remains a beloved organization and brand in the hearts of Thai consumers.