Risland Continues Investment in New Projects Amid COVID-19 Crisis, Launches The Livin Ramkhamhaeng

A High-Rise Condo Worth 4.9 Billion Baht Targeting the EBD Area on Ramkhamhaeng Road

 

September 11, 2020 - Risland Thailand, a major global property development group from Hong Kong, is confident that the Thai real estate market can still grow. The company continues to launch new projects despite the COVID-19 crisis, having already opened 7 projects worth over 44 billion baht. They have shifted their sales strategy from on-ground to online. The latest launch is the high-rise condo 'The Livin Ramkhamhaeng', targeting the EBD (Extension Business District) in a prime area on Ramkhamhaeng Road, catering to university students and young professionals. Located just 100 meters from the MRT Interchange at Lamsali, prices start at an affordable 1.6 million baht.

Ms. Maneekarn Isriyakosol, Director of Marketing Strategy and Corporate Communications for Thailand at Risland (Thailand) Co., Ltd., revealed that Risland, a major Hong Kong real estate company with projects in 7 countries worldwide, acknowledges that the company has inevitably been affected by the COVID-19 crisis in the first half of 2020. However, due to the company's policies and willingness to adapt, they have adjusted their strategies and operations to align with the situation in each country, focusing on online sales and seeking new land with potential for future project launches as the situation improves.

For Risland Thailand, the company began investing in Thailand in 2017 with the strategy “Think Global, Act Local,” operating under the concept “Be the Change, Create the Future.” The company aims to lead change and develop the future. To date, they have launched 7 projects, including 1 single-family home project, 4 condominium projects, and 2 mixed-use projects, with a total investment value exceeding 44 billion baht, making it the number one foreign real estate developer in Thailand by investment value.




In 2020, the company plans to launch 3 new projects worth a total of 23.5 billion baht, having already launched 2 projects: Cloud Residence Sukhumvit 23 worth 3.6 billion baht and Skyrise Avenue Sukhumvit 64 worth over 15 billion baht. Both projects have received positive feedback due to their prime locations on Sukhumvit Road, close to the BTS, with affordable average prices, room sizes, designs, and common areas that meet lifestyle needs.

The latest project launched today is The Livin Ramkhamhaeng, valued at 4.9 billion baht, bringing the company's total investment value this year to over 23.5 billion baht, ranking it among the top 3 in Thailand. However, the COVID-19 pandemic has caused economic issues, particularly in tourism, which is a major income source for Thailand. Foreign tourists are unable to travel, leading the company to delay the launch of a new project in Phuket worth 5.8 billion baht (Phase 1). Nevertheless, the company remains confident in the domestic market, as there are still buyers with purchasing power who view this period as an ideal time to buy homes or condominiums due to the best prices and promotions available.

 

Dr. Walter Lung, Project Director of The Livin Ramkhamhaeng, stated that the overall real estate market, especially condominiums in the Ramkhamhaeng area, is becoming more vibrant, earning the designation of EBD or Extension Business District. This area has significant potential and is attracting attention from major real estate developers due to the benefits of three new subway lines in the eastern zone of Bangkok: the Orange Line from Minburi to the Cultural Center, the Yellow Line from Lat Phrao to Samut Prakan, and the Brown Line from the Government Center in Nonthaburi to Lamsali. Additionally, Ramkhamhaeng is on the route of the Airport Rail Link, connecting to Suvarnabhumi Airport and the city areas of Makkasan and Phaya Thai conveniently.

 

The supply of condominiums in the Ramkhamhaeng area has been rising since 2017, following the launch of the Orange Line (East) from the Cultural Center to Minburi. It is projected that by the end of 2020, there will be a total of 6,000 new condominium units available for sale, with a market absorption rate of over 83% and an investment return rate of approximately 5%. This trend positions the Ramkhamhaeng, Huamak, and Lamsali areas as important new EBDs in the future.




Ms. Kritika Surachanit, Director of Sales and Marketing for The Livin Ramkhamhaeng, stated that The Livin Ramkhamhaeng is a high-rise condominium with 42 floors on over 8 rai of land at the Lamsali intersection, just 100 meters from the MRT Interchange at Lamsali. It connects to three MRT lines: the Orange Line, the Yellow Line, and the Brown Line Skywalk, with a highlight of 3 floors of common areas totaling over 1,900 square meters, featuring complete amenities such as a swimming pool, jacuzzi, sauna, yoga room, boxing room, rooftop bar, co-working space, and children's play area. Additionally, there are 6,000 square meters of green space to connect with nature, targeting university students, young professionals, and expanding families.

 

The Livin Ramkhamhaeng project has been designed by a renowned design team, featuring a Modern Architecture Style for the architectural design and a Simple Modernist style for the interior design, under the concept of a life without limits or LIVING BEYOND BOUNDARY, perfectly accommodating new lifestyle needs. The units include 5 types: 22 square meter studio, 27 square meter 1-bedroom, 32 square meter 1-bedroom plus, 38 square meter 2-bedroom, and 55 square meter 2-bedroom, totaling 1,938 units. There will also be a FamilyMart convenience store and a laundry service available.

The official pre-sale will take place on September 19-20, 2020, at the sales office of The Livin Ramkhamhaeng, featuring special promotions with prices starting at 1.6 million baht and monthly payments starting at just 1,000 baht. Sample rooms can be viewed at the sales office, and more information can be registered on the website http://www.livinram.com or by calling 085-505-1286.