Ananda Corp. Stimulates Real Estate Market with New Lifestyle Concept “THE NEW ICONIC”

Delivering 5 Ready-to-Move-In Projects Across All Segments

Confident in Customer Response, Highlighting Golden Opportunities for Homebuyers and Investors

 

Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the condominium market near BTS stations, continues to stimulate the real estate market while catering to those looking for homes both for personal use and investment. They have launched a new lifestyle concept, “THE NEW ICONIC,” which emphasizes Location / Building / Facility / Living, aiming to enhance the quality of life for urban dwellers with 5 ready-to-move-in projects across all segments under quality brands such as Ashton, Ideo Q, Ideo Mobi, Ideo, and Elio, along with activities inviting city dwellers to share happiness through smiles with #KEEPSMILING.

Mr. Chanont Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited, stated that the overall demand for housing remains strong, and the success of various past campaigns reflects the confidence in Ananda as a leader in the condominium market near BTS stations. Additionally, the purchasing behavior continues to prioritize locations that are ready and have growth potential, such as along BTS routes or areas with job opportunities and shopping centers. This drives Ananda to continuously innovate and develop new offerings. Recently, they launched the new lifestyle concept “THE NEW ICONIC” by delivering 5 ready-to-move-in projects across all segments under quality brands Ashton, Ideo Q, Ideo Mobi, Ideo, and Elio, to meet the lifestyle needs of urban dwellers across all dimensions, focusing on convenient locations for commuting, working, and urban lifestyles.

The 5 ready-to-move-in projects include Ashton Asoke - Rama 9, Ideo Q Sukhumvit 36, Ideo Mobi Sukhumvit East Point, Ideo Ratchada - Sutthisan, and Elio Sathorn - Wutthakat. All 5 projects are launched under the concept of The New Iconic, each showcasing its unique iconic features, including:

  1. Iconic Location: Projects situated in prime locations with potential for urban living and value growth, such as Ashton Asoke - Rama 9, located at the corner of Rama 9 and Ratchada, a golden corner of Bangkok, and Ideo Q Sukhumvit 36, located in the heart of Mid-Sukhumvit, truly catering to urban lifestyles, as well as Ideo Mobi East Point, located in a landmark area of eastern Bangkok.
  2. Iconic Building: Architectural design that makes the buildings resemble sculptures and part of the beautiful city skyline, reflecting identity and pride for residents, such as the dual-building design under the concept of Alpha & Omega at Ashton Asoke - Rama 9 or the Sky Bridge connecting buildings at Ideo Q Sukhumvit 36.
  3. Iconic Facility: Comprehensive amenities in each project allowing residents to fully enjoy life within the project, especially Elio Sathorn Wutthakat, which is known for having the best common area in the Sathorn - Wutthakat area.
  4. Iconic Living: Catering to all modes of urban living, allowing residents to live fully 24 hours a day, such as at Ideo Ratchada - Sutthisan, located in an area that never sleeps, with a 24-hour fitness center and a New Normal lifestyle that enhances confidence and minimizes concerns about Covid-19 through a contactless entry system and designed common areas that ensure social distancing, along with various hygiene standards.

All of this reflects Ananda's commitment to delivering quality housing standards as an option for a better urban lifestyle. They are also preparing to launch a Corporate Campaign under the concept #KeepSmiling, “Transforming each new day for ourselves while sharing smiles every morning.” Ananda invites city dwellers to spread happiness through smiles, starting with creating happiness within ourselves and passing it on to those around us. They believe that if we share smiles with others, they will reciprocate, and together we can bring smiles back to the city through our collective energy.