Major Development Officially Launches Luxury Condo 'MUNIQ Sukhumvit 23' Emphasizing 'LIVE AS ART' Concept in Premium Asoke-Sukhumvit Location

Dr. Surya Poolvaralak, Managing Director of Major Development Public Company Limited, stated, “The MUNIQ Sukhumvit 23 project is a brand created to meet the needs of premium customers today, focusing on those who love urban living, as the project is located in an area that is truly a business hub, a center of prosperity, and a lifestyle of Bangkok. It is conveniently accessible by BTS and MRT within walking distance, making it easy to travel by private car.

Public transportation is also convenient, which we believe is a strong point of the project that can definitely meet the target group’s needs,” 

The MUNIQ Sukhumvit 23 project is located on Sukhumvit 23 Road, covering an area of approximately 1-1-35 rai, with 36 stories and a total of 201 units. There are two types of units available: a standard-sized unit and a unit called 'The Collection' or 'mini penthouse,' of which there are only 12 units in the entire project, with usable areas ranging from 83.22 to 191.11 square meters in simplex, duplex, and triplex formats. For standard units, the size starts from 34.74 to 43.46 square meters for one-bedroom units, and 54.68 to 99.27 square meters for two-bedroom units. The distribution of units is designed to avoid overcrowding, ensuring privacy and a serene environment with green gardens within the project, complemented by amenities such as a fitness center, infinity pool, jacuzzi, and common areas. Additionally, there is convenient parking available, with spaces for general parking and automatic parking, accommodating up to 166 cars or 82% of the total units, truly meeting the needs of residents.

The executives at Major Development further stated, “The inspiration behind the design of this project is the belief that living is an art form. There must be a balance between work and personal life, meaning there is an art to living, a responsibility in work, and knowing how to find happiness for oneself. This is a balance between work life, personal life, and family. The target group is clearly defined as young people who are building their wealth and job security, aged approximately late 20s to early 30s, with a modern lifestyle, aspiring to be business owners, proud of their self-made achievements, interested in new technologies, and seeking a residence that reflects their lifestyle. After the project is completed, the unit prices are expected to increase to start at 250,000 baht per square meter from the pre-sale price of 220,000 baht per square meter at the end of 2016. We believe this location still has continuous investment potential and remains in demand from both Thai and foreign buyers.

The concept for the decoration of the project “MUNIQ Sukhumvit 23” uses the idea of 'LIVE AS ART' to convey a life lived with art and taste, reflected through the design of both the exterior and interior of the project. This means integrating art into design while also responding perfectly to functional space. The design team, including Palmer & Tuner for architectural design, J&H BOIFFILS for interior design, and SHAMA for landscape design, ensures a clear distinction from typical condominiums, highlighted by a Mondrian Art design style using horizontal and perpendicular lines incorporated into the design details, while also maintaining a simple, semi-minimalist approach and selecting different materials to reflect premium quality and unique identity.

Currently, the project has achieved 70% sales from the total number of units. Regarding the competitive situation in the Asoke-Sukhumvit market, Major Development believes that even with competitors targeting the same group, we still have confidence in the potential and strengths of the project. “I see that the real estate market this year is slowing down due to the ongoing economic conditions since last year, coupled with the impact of the COVID-19 pandemic since the beginning of the year. It is expected that this will continue to affect many businesses throughout this year or into next year. In the real estate sector, we have planned carefully since last year, focusing on selling existing stock. The luxury market is not a major concern; sales continue steadily but not spectacularly. I believe that when the economy recovers, the real estate market will also recover, and I have faith in the potential of the location and the projects of Major Development, especially those in prime areas where there is hardly any space left for further development,” Dr. Surya concluded.

Meanwhile, Ms. Aliwassa Pathanathabutr, Managing Director of CBRE (Thailand) Co., Ltd., stated, “The COVID-19 pandemic has impacted both macro and micro economies. In terms of the real estate business, there was an impact during the second quarter. After the relaxation of lockdown measures and the reopening of businesses, CBRE has begun to see positive signs in the residential market, especially as operators have started to adapt by focusing on selling remaining units in both ongoing and completed projects to generate sales and cash flow as much as possible, leading to attractive promotions for buyers. In terms of banks, the current interest rates are favorable for property buyers, especially those looking to purchase residences.”

For interested parties, more details can be found at   mjd.co.th/muniq/sukhumvit23 or MJD Contact center 1266