Sansiri Reaffirms Its Position as 'A Brand Accessible to Everyone'

Strategically Expanding into Horizontal Development with 'Anasiri' Houses and Townhomes Priced at 2-6 Million Baht

Embracing the 'Feel Just Right' Living Concept

Recently Achieved 15.4 Billion Baht in Sales from Horizontal Development, Moving Closer to the Target of 19 Billion Baht

 

  • Sansiri Reports 24 Billion Baht in Total Sales Over 7 Months, Accounting for 70% of the Annual Sales Target of 35 Billion Baht, with 15.4 Billion Baht or 64% of Sales Coming from Horizontal Development

 

  • Achieved Sales from Closing 13 Projects Developed under the Sansiri Housing Evolution Initiative

 

  • Reinforcing the Position as 'A Brand Accessible to Everyone' under the 'Made For Life' Concept, Sansiri is Aggressively Expanding into Horizontal Development with the 'Anasiri' Brand, Offering Houses and Townhomes Priced at 2-6 Million Baht, Embracing the 'Feel Just Right' Living Concept
    Launching 5 Projects in 2020 Worth a Total of 5.6 Billion Baht, Confident that Anasiri Will Be a Successful and Strong Brand in Meeting Housing Needs in the Future

 

  • Moving Closer to the Horizontal Development Target of 19 Billion Baht, with Only 3.6 Billion Baht Left to Achieve the Goal of Being a Market Leader in Single-Family Homes and Top 3 in the Townhome Market

 

Mr. Anut Kittikoolmethy, Deputy Managing Director of Horizontal Project Development at Sansiri Public Company Limited, revealed that the business operations over the past 7 months have been driven by a fast-paced strategy ahead of competitors, with strong marketing strategies and promotions that resonate with customers. Additionally, the COVID-19 situation has prompted Sansiri to accelerate the sales of various housing projects faster than originally planned to compete in the market (Speed to Market), along with effective cash management (Cash is King) to become a highly liquid organization, resulting in significant sales and transfers in recent times. The company has achieved sales of 24 billion baht, accounting for 70% of the pre-sale target of 35 billion baht, with sales from horizontal projects reaching 15.4 billion baht or 64% of the pre-sale total over 7 months, thanks to the development of projects under the Sansiri Housing Evolution concept that quickly meets the changing needs of residents, leading to the successful closure of 13 horizontal projects.

Mr. U Phaholyothin, Chief Creative Officer at Sansiri Public Company Limited, further stated that to become a leader in the horizontal market with the goal of being number 1 in the single-family home segment and top 3 in the townhome segment, Sansiri is committed to continuously developing brands and housing projects under the concept 'Made for Life for a Better Life for Everyone', which is the brand's commitment to developing housing alongside providing a lifestyle that meets all customer needs and is accessible to everyone.” To meet diverse demands, Sansiri is advancing the development of the 'Anasiri' brand to strengthen and meet the needs of the new generation of customers starting families, which is a significant segment in the real estate market. The highlight of Anasiri is a horizontal project in a quality community that includes single-family homes, duplexes, and townhomes (Mixed Product) priced at 2-6 million baht within the same project, under the concept 'Feel Just Right', designed to understand the lifestyle of modern people seeking balance in all aspects of life, wanting to balance work and family life. While the ideal balance may differ for each individual, Anasiri is ready to accommodate with interior spaces and functions designed for the happiness of every family member every day. This concept of perfect balance is reflected in 5 aspects of life: Love / Work / Eat / Play / Live, combined with the Sansiri Housing Evolution concept, making the functional design perfectly meet living needs.

  • Love Just Right: Designing usable spaces to share happiness among family members with Connecting Space that connects the kitchen, dining room, and living room, allowing you to engage in activities in the home's common area simultaneously.
  • Work Just Right: Designing workspaces to support Work From Home by creating corners for work to inspire ideas, such as a Bay Window that can be adapted to lifestyle needs, whether as a relaxation corner, reading nook, or workspace, and a large multi-purpose room on the ground floor that can be modified for various uses, including a workspace or a room for the elderly.
  • Eat Just Right: This project is the first to extend the Sansiri Backyard concept into the common area with the 'Eat-Able Garden', a garden for growing edible plants that are easy to cultivate at home, featuring selected fruit and herb plants.
  • Play Just Right: Designing spaces both inside the home and in common areas for family members to spend time together, such as the 'Educational Playground' developed in collaboration with PlanToys and Samitivej Hospital, featuring skill-enhancing play equipment that is fun, safe, and environmentally friendly, along with a large clubhouse and common garden with a jogging track.
  • Live Just Right: Sansiri provides peace of mind for quality of life with Dust-Free House, focusing on the health of all family members under the 'Healthy Home' concept, and the Sansiri Security System, integrating capable personnel with technology, especially LIV-24, a security monitoring technology that oversees project engineering management, ensuring safety and addressing issues promptly 24/7 in common areas and through IoT building management.

 

Mr. Anut added that “For the second half of this year, Sansiri plans to aggressively enter the horizontal market with plans to launch 10 projects worth over 11.7 billion baht, using the Sansiri Housing Evaluation concept as the foundation for development, while presenting the 'Feel Just Right' concept through the Anasiri brand, the key brand in the aggressive horizontal market strategy, with quality projects that combine single-family homes, duplexes, and townhomes, also known as Mixed Products, starting at 2-6 million baht, addressing the needs of all customer groups with clear cluster area divisions and appropriately allocated spaces within the project, creating a quality community surrounded by amenities and a large clubhouse to adequately support the community. The Anasiri brand, under the concept 'Feel Just Right', will launch a total of 5 projects this year, including Anasiri Paklok - Phuket | Anasiri Chaiyaphruek - Ring Road | Anasiri Bangkok - Pathum Thani | Anasiri Rangsit - Khlong Song, and Anasiri Bangna, with a total project value of 5.6 billion baht.”

 

Earlier this year, Sansiri launched the Anasiri Paklok - Phuket project in a pre-launch phase, which received an excellent response with over 50% booking in the first phase, as the project perfectly meets the needs of the local community in terms of design inspired by European Cottage style, functionality designed to fully understand the lifestyle, and the project's location in a new potential area of Phuket, close to the new Robinson shopping center. Additionally, in the final quarter of this year, 4 new Anasiri projects are set to launch in potential areas of Bangkok, including the Anasiri Chaiyaphruek - Ring Road project, featuring 308 units of single-family homes and duplexes located near several major roads, the Purple Line subway, and Central Westgate shopping center, and the Anasiri Bangkok - Pathum Thani project, featuring 272 units of single-family homes and duplexes located in the Chuan Chuen Flora Ville golf course, conveniently accessible near the Si Saman expressway. Both projects have unique characteristics with facade designs based on simple concepts using colors inspired by nature, and well-equipped common areas with amenities such as a central garden, large clubhouse, gym with equipment, saltwater swimming pool with a children's pool, and a playground developed in collaboration with PlanToys and Samitivej Hospital, as well as a backyard in the common area under the Eat-Able Garden concept and a jogging track over 300 meters long.

Moreover, every project comes with Sansiri Services, such as Sansiri Sale Representative providing professional advice and care from day one to ensure customers find the most suitable home for their lifestyle, Sansiri Home Financial Planner offering advice on home loans to make it easy for everyone to own an Anasiri home, Sansiri Family providing various services and privileges exclusively for Sansiri residents, Sansiri Innovation creating new innovations and technologies to make life easier in every aspect, and Home Care program for maintenance and care by expert technicians during the warranty period.

 

“The company expects that Anasiri will be another successful and strong horizontal project brand that meets all housing needs in the future. The 5 Anasiri projects will create a lifestyle of perfect balance and are a crucial part of the strategy to penetrate the horizontal market, aiming to become number 1 in the single-family home segment and top 3 in the townhome segment by 2021. If we look at the sales target for horizontal projects set for this year at 19 billion baht, there is only 3.6 billion baht left to achieve the target. Therefore, with the supporting factors from the success of business operations in the past and strategies aimed at meeting the real demand of customers, we are confident that the company will achieve the sales and transfer targets for horizontal projects as planned,” Mr. Anut concluded.