AP Launches MAKE LIVING GREAT AGAIN

A campaign inviting Thais to rise up

And reclaim the greatness of life

AP Thailand Group, a leader in real estate development, under the mission 'EMPOWER LIVING' aims to fulfill every life goal with valuable and meaningful innovations, has launched the campaign 'MAKE LIVING GREAT AGAIN... for every meaning of yours' to empower every Thai to rise up and reclaim the greatness of life once again. This marks the first time for the year's talk event, MIND SYMPOSIUM, inviting everyone to center their minds and continue moving forward. Meet 8 prominent figures from the mental health field who will help build mental resilience, alongside 40 curators from various sectors, creating a special playlist on Spotify and many other activities at www.apthai.com/makelivinggreatagain.

Mr. Witakarn Chanthawimon, Deputy Managing Director of Corporate Strategy and Creativity at AP Thailand, stated, "Throughout the COVID-19 pandemic, our company has prioritized organizational management amidst the risks, successfully guiding the company through the crisis in the first half of the year smoothly. In terms of social responsibility, in addition to our contributions to fight COVID-19 in the past, today we are moving forward to be part of EMPOWERING everyone in society through our latest campaign, 'MAKE LIVING GREAT AGAIN... for every meaning of yours', to deliver a positive mindset and build mental resilience for everyone in society."

Mr. Sanpasit Fungfuangcheuang, Chief Executive Officer of Corporate Image at AP Thailand, said, "The creation of the social campaign 'MAKE LIVING GREAT AGAIN' reinforces the brand's stance to be part of EMPOWERING everyone in society, not just AP residents. When a crisis occurs, in addition to helping improve physical quality of life, mental quality is also something we prioritize. We aim to create this campaign to help build mental resilience for all Thais, regardless of the obstacles faced in the past. AP Thailand is ready to walk alongside you to help reclaim the greatness of life once again. We hope that by the end of this campaign, every Thai can live life to the fullest, with strong encouragement to maintain hope, dreams, and remember the meaning of life, knowing why we are here today..."

“On the day when many people's lives must start anew, even after countless trials and errors, even if they must reluctantly accept defeat, and despite obstacles that destroy all hope and dreams, in the future, no matter how your dreams may change, AP THAILAND is ready to walk with you to help reclaim the greatness of life once again,” Mr. Sanpasit added.

The social campaign 'MAKE LIVING GREAT AGAIN' has designed 4 types of activities to reach people with diverse lifestyles, including:

  1. 1. ONLINE FILM: An online film based on the true stories of 4 individuals who fell but dared to rise again to create new meanings in their lives, featuring a collaboration with the indie band Yellow Fang, creating a special song titled 'Clear'. Watch and listen on APTHAI's social media and YouTube or on Spotify, Apple Music, and Joox.
  2. 2. MIND SYMPOSIUM: For the first time, a talk event of the year inviting everyone to center their minds and continue moving forward on August 8. Meet 8 leading figures in mental health who will help build mental resilience together, including Khru Ngao Rosukon Kongket, Na Naek Ketsapsawat Palakawong Na Ayutthaya, Khun Ravis Hanuthas, Khun Tong Kaviwut Temphuwaphat, Khun Sing Wanasingh Prasertkul, Khun Ni Chalisa Veerawan, Khun Pond Parisa Yakobsen, and Khun Dujdao Watthanapakorn. You can register to join the event at www.apthai.com or watch via Facebook Live on the APTHAI page.
  3. 3. INSTAGRAM EXHIBITION: A photo exhibition titled 'Life Doesn't Stop' on Instagram, telling stories of life moving forward with various real-life moments after the lockdown. You can view it on the MAKE LIVING GREAT AGAIN Instagram or join the exhibition by posting your own 'Life Doesn't Stop' photos on your Instagram with the hashtag #makelivinggreatagain.
  4. 4. AP MAKE LIVING GREAT AGAIN PLAYLIST on SPOTIFY: For the first time, collaborating with 40 curators from various fields to create a special playlist on Spotify, including Violette Wautier, Auntie's Apartment, Way Parinya Intachai, Singto Numchok, Pango, Ong Kongpat, Kid Benjaronkakul, Ford Kulwittaya Laosuksri, SRETSIS, the Mindfulness Foundation, and TCDC, among others. This playlist features over 40 specially selected songs to inspire everyone to rise again with positive energy and the belief that we are here to create new meanings in life once again. Listen to this special playlist on Spotify soon.