“ AP Thailand ” pioneers the video therapy trend to connect with new generation customers

Delivering new lifestyle experiences in “Midtown Homes”

This is the first time in the Thai real estate industry that a new communication tool is being introduced through video therapy (VDO Therapy), utilizing ASMR techniques to create unique audio-visual content that conveys the joy of living in Hi-End Townhomes under the brand “Midtown Homes”, deeply engaging urban customers of the new generation.

Mr. Phomorn Prasertsarn, Deputy Managing Director of the Townhome Business Development Division at AP (Thailand) Public Company Limited, stated that “During the COVID-19 pandemic, we observed a growing interest among new generation urban customers in viewing projects, inquiring about information, and booking townhomes through AP's online platforms. However, a new challenge has emerged for us as a real estate developer: how to elevate our marketing strategy to convey the aesthetics and experience of living, so we can resonate with customers, especially in allowing them to feel the unique emotions of living in “Midtown Homes.” Therefore, to create new opportunities for enhancing the perception of high-end townhomes under the brand “Midtown Homes,” we will continue to delve into the hearts of this customer group.

We have launched a special series of video therapy using ASMR (Autonomous Sensory Meridian Response) techniques for the first time in the Thai real estate industry to present the best lifestyle standards through the creation of unique audio-visual content that stimulates the sensory system (the brain) to evoke feelings of relaxation and relieve stress, making viewers feel like part of the joyful experience of living in high-end townhomes under the Midtown Homes brand.

Recently, AP has introduced three special video therapy experiences that act like personal therapists, helping to relieve stress while creating a new positive emotional atmosphere and reflecting the brand image and genuine happiness of living in “Midtown Homes.” These include (1) ASMR GREENERY STORY – a lifestyle that relaxes in closer harmony with nature than ever before, (2) ASMR PRIVACY STORY – a lifestyle of tranquility where one can hear their own thoughts, and (3) ASMR CULTURE STORY – a lifestyle surrounded by people who give meaning to living in a good society together. Enjoy this new relaxation experience today through the YouTube playlist @APThai or click https://youtu.be/vBCiMBYOLTw.

Note –  The ASMR technique is an automatic sensory meridian response, whether through sight or sound, creating a relaxing emotion through the use of images, sounds, and steady rhythms, such as whispers, touch sounds, and the sound of trimming plants. The perception of sound depends on the varying responses of each individual.

AP Thailand operates under the mission EMPOWER LIVING, fulfilling every life goal with valuable and meaningful products and services.