When Secretaries, Architects, and Call Center Staff Have to Sell Condos

Insights from Employees on Origin's 'Everyone Can Sell' Project

 

In the past, the field of sales, especially in selling high-value products like real estate, has often been perceived as challenging. It is commonly believed that only salespeople or sales professionals can excel in selling. However, in reality, if given the right opportunity, individuals in other positions or professions can also demonstrate exceptional sales potential. This is evident from Origin Property Public Company Limited, a comprehensive real estate developer, which is achieving success with its project 'Everyone Can Sell', allowing employees across all positions—over 1,000 people—to try their hand as Micro Influencers and become 'condo sellers'.

 

Interestingly, in the first six months of this year, the project generated sales exceeding 1.5 billion baht for Origin. Each month, several individuals have achieved sales figures that earned them the title of 'Top Performers' within the company. At the same time, many job positions that may not traditionally be associated with sales have successfully applied techniques from their roles to excel in sales.

Starting with Prichaya Narinuchyakul, the personal secretary of a C-Level executive within the Origin group, she managed to persuade a client interested in the Ari area to consider the Ratchayothin location instead. She explained that her role is not directly related to real estate products, so she made an effort to learn about the highlights of various projects, segment by segment, until she understood them well enough to recommend these projects to friends and acquaintances. She adheres to the principle that every salesperson should have: 'Respond to messages quickly'—never keep someone waiting.

"Being a secretary allows me to learn skills from executives, who are the bosses we follow. There are several key points: 1. Understand the strengths and weaknesses of what we are selling. 2. Have accurate information ready to build trust, avoiding random statements. When I see friends of friends interested in condos in the Ari area, I know it's a trendy neighborhood, but the main issue is that the condos are quite far from the BTS station, requiring a long walk, are expensive, and mostly older buildings. So, I suggested they consider a newly completed project like KnightBridge Prime Ratchayothin, and in the end, they decided to buy because, for the same price of over 4 million baht, they could get a location next to the BTS and a new room with a ceiling height of 3 meters," Prichaya shared.

 

Renuka Kesornantrakul, an architect at Park Luxury Co., Ltd., part of the Origin group, stated that for her, working as an architect is about ideas and design, but selling requires understanding the basics of each buyer. It's essential to know what customers want to hear and need when looking for a significant purchase that will stay with them for a long time. The 'Everyone Can Sell' project is thus a challenging and enjoyable endeavor for her.

"With my position, I know the project details from an architect's perspective, which is deeper than usual. When selling, I can highlight specific points to explain to customers. We place great importance on bringing customers to see the actual rooms, allowing the architectural work within the units to speak for itself, demonstrating that the architect has thoughtfully designed and planned everything. Those we bring will trust our knowledge," Renuka emphasized.

 

Her approach to reaching customers is divided into three methods: 1. Sharing with people around her, 2. Sharing through her personal Facebook, and 3. Posting in groups for those seeking housing.

For Thidaporn Rajawat, a customer relations officer at Park Luxury Co., Ltd., part of Origin, she noted that the similarity between customer relations and sales is the need to communicate with customers. The difference lies in her primary role being to assist, while sales focus on recommending or presenting. With the 'Everyone Can Sell' project, she applied the essential qualities of customer relations work—care, sincerity, and thoroughness—gradually introducing the projects to those around her, including regular customers, which led her to successfully sell the KnightBridge Phaholyothin Interchange project.

"Many may think that sales is a daunting task, but we see it as an opportunity to try something new. At the same time, this is a way for both us and the company to support each other because if we can sell, we earn additional income beyond our regular salary and contribute to generating sales and revenue for the company during a time when every business and industry faces the impacts of COVID-19. This is an era where everyone must adapt. If the company can move forward, we can too," she stated.

 

Piraphong Jarunek, CEO of Origin Property Public Company Limited (ORI), stated that the 'Everyone Can Sell' project helps employees try new things and learn new skills (Reskill) in sales and marketing, enabling them to recommend condominium projects and housing in their unique style, ultimately leading to successful sales. At the same time, it transforms every employee into a Revenue Center, collectively generating sales and revenue for the company continuously, as all employees understand their target groups well. It is fortunate that employees possess a Disruptor Mindset, prompting them to take initiative, innovate, and drive the organization forward. It is expected that by the end of 2020, sales from the 'Everyone Can Sell' project will reach approximately 2,000-3,000 million baht.