Sansiri Looks Beyond the Market: Unveiling the Vision of The New Normal for Sansiri Living - Homes that customers desire in the post-COVID-19 era, piloting the prototype project The Line Sukhumvit 101.

  • Sansiri announces The New Normal for Sansiri Living with 5 dimensions, creating a new phenomenon in the Thai real estate industry after COVID-19.
  • Upgrading ‘The Line Sukhumvit 101’ to present a new definition for the best quality of life for residents under the concept of The New Normal for Sansiri Living, starting from the project entrance, common areas, to the living units.
  • Integrating ‘design’ and ‘technology’ to ensure the highest cleanliness, unlocking a touchless experience while blending Work Anywhere, Anytime with a harmonious lifestyle.
  • Collaborating with Siri Ventures to elevate the Sansiri Home Service Application into a Super App that covers lifestyle needs, allowing booking and payment all in one app.
  • Highlighting ‘The Line Sukhumvit 101’ as a prototype project to be adapted in current and future ready-to-move-in projects, reinforcing the image of a leading Thai real estate company that genuinely cares about every detail of living.

Mr. Apichart Chutrakul, Chairman of the Executive Board of Sansiri Public Company Limited, stated, “COVID-19 has acted as a catalyst for change in both the business and private sectors. In the real estate business, Sansiri has adapted effectively to cope with the pandemic and the economy, focusing on Speed to Market, ensuring cash flow liquidity, and maintaining the balance of Sansiri’s four pillars. We take care of customers through Sansiri Care to build confidence in safety standards and be the Top of Mind Brand for customers, while also supporting employees and society through the Sansiri Care Relief Fund and Sansiri Care for All. Although it is predicted that the situation will take some time to return to normal, Sansiri has already taken action today to elevate the company’s standards to The New Normal for Sansiri Living with 5 dimensions of the future and create a new phenomenon in the Thai real estate industry.”

5 Dimensions of ‘The New Normal for Sansiri Living’ Shaking Up the Real Estate Industry
Sansiri is piloting ‘The New Normal for Sansiri Living’ by elevating 5 new phenomena in the real estate business, including business operations, project development, and after-sales service to take care of the Sansiri family from today, ahead of the changes that will occur after the COVID-19 pandemic.

  • New Normal in Project Care and Services - Enhancing strict cleaning and disinfection measures, including temperature checks for both staff and residents to prevent the unpredictable spread of germs.
  • New Normal in Technology for Living - Enhancing the touchless experience with a focus on cleanliness and hygiene.
  • New Normal in Waste Management - Increasing measures for safely managing infectious waste from masks and establishing more efficient recycling systems due to the rise in Food Delivery and Online Shopping.
  • New Normal in Project Design and Development - Elevating the quality of life, creating a touchless living experience while integrating Work Anywhere, Anytime and every lifestyle seamlessly.
  • New Normal in Safety for Living - With LIV-24, a real-time 24-hour safety monitoring service, ensuring security and peace of mind for residents.

While the concept of New Normal has been interpreted in various ways, today, Sansiri is seriously studying and making the future a tangible reality, piloting the elevation of standards at ‘The Line Sukhumvit 101’ to the New Normal of living for the best quality of life for the Sansiri family, reflecting every dimension of The New Normal for Sansiri Living from the project entrance, common areas, to the living units,” Mr. Apichart stated.

The Line Sukhumvit 101 Reflects the Definition of Future Quality of Life Already Today
Mr. Piti Jarukamjorn, Deputy Managing Director of Condominium Project Development and Strategic Management at Sansiri Public Company Limited, said, “Sansiri defines living in the style of ‘The New Normal for Sansiri Living’ and a permanently changed lifestyle. We anticipate that many people will spend more time at home and believe that ‘Homes for your Peace of Mind’ will make homes clean and hygienic. Furthermore, homes and surrounding amenities will no longer be just relaxation spaces but will also promote Productivity and support the Work Anywhere, Anytime lifestyle. We will encounter a new definition of the Sharing Economy because every space design is distinct and considers changing lifestyle behaviors, such as Social Distancing, while enhancing cleanliness in common areas before residents use the services. At the same time, living in Sansiri communities aims to provide a ‘Touchless’ lifestyle experience, reducing contact and the risk of infection, while elevating safety standards ‘Security and Safety’ to enhance peace of mind as residents spend more time at home.”


Sansiri presents the New Normal of living for the highest hygiene of the Sansiri family, enhancing the perfection of The Line Sukhumvit 101 by installing supplementary technology that meets the needs and behaviors of residents who prioritize health and cleanliness. Starting from the project entrance with the installation of a Visitor Management System (VMS) and a registration system using identity verification scans for entering and exiting the project, recording visitor information, installing automatic doors at 5 main entrances to reduce contact, and screening at the connection points from outside to inside the building, using UV technology to disinfect packages before delivering them to residents via Smart Lockers, installing automatic alcohol dispensers in common areas and elevators, as well as automatic foam dispensers and disinfectant dispensers for cleaning toilet seats in common restrooms.

“We prioritize the best quality of life for residents, ensuring cleanliness free from germs and extending to having fresh air to create a clean and livable atmosphere. We have installed UVC systems in the air conditioning units of the common areas of The Line Sukhumvit 101 from Steril Aire, imported from the United States, which has high radiation intensity that can destroy viruses, bacteria, and fungi. This system is certified by the engineering system standards of the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE) and is widely used in important places around the world, including hospitals, pharmaceutical or food manufacturing industries, hotels, and in Thailand, such as Samitivej Hospital, Ramathibodi Hospital, and St. Regis Hotel,” Mr. Piti stated.

The Line Sukhumvit 101 fulfills the demand for cleanliness and health even within the living units, with shoe cabinets equipped with UVC light, AIRCON UV STERILIZER devices for disinfecting air conditioning units with UVC light, ensuring that the air inside the units is clean and free from germs, along with the Well Air by SCG LIVING TECH air quality monitoring device with a smart switch that controls CO2, VOCs, H2O levels, and temperature to maintain healthy standards for residents. Additionally, special paint from TOA mixed with Silver Nano makes cleaning easy and prevents dirt accumulation while inhibiting the growth of germs, viruses, and bacteria, significantly reducing the chances of contact with pathogens. It also seamlessly integrates every lifestyle with specially designed furniture that can be adjusted or folded according to usage, and exclusive services tailored for the Sansiri family on the Sansiri Home Service Application developed by Siri Ventures.

Mr. Jirapat Janjerdsuk, Chief Technology Officer of Siri Ventures Co., Ltd. stated, “Since the early stages of the COVID-19 outbreak, Siri Ventures has played a crucial role in developing functions and enhancing technology on the Sansiri Home Service Application to facilitate residents, elevating the touchless experience seamlessly, reflecting the concept of ‘The New Normal for Sansiri Living’ from controlling indoor air quality and checking the AQI of outdoor air, to voice commands via Google Home for reserving common area usage, reporting repairs, and paying for utilities, water, electricity, and utilizing special services such as Delivery, Cleaning Service, Health Service, and other Lifestyle needs. Booking, paying, and completing all lifestyle needs in one app.”

“The Line Sukhumvit 101 will be a prototype project to accommodate the changing lifestyle in terms of Work Anywhere, Anytime, social distancing, and living with a focus on hygiene and cleanliness, while providing a touchless living experience that will be adapted in current and future ready-to-move-in projects, reflecting every dimension of ‘The New Normal for Sansiri Living’ and reinforcing the image of a leading Thai real estate company that genuinely cares about every detail of living,” Mr. Apichart concluded.