Whizdom Society by MQDC has expanded its free breakfast initiative for residents of Whizdom and The Muse, which has been continuously provided for over a year. The service now includes quality food and beverages from CP Retailink through a Smart Vending Machine available 24/7, along with a 50% cashback promotion via xCash on all purchases.

Mr. Kritsathayut Chawawitthayatham, Director of Whizdom Society at Magnolia Quality Development Corporation Limited (MQDC), one of Thailand's leading real estate developers, stated that due to the COVID-19 pandemic, consumer lifestyles have had to adapt to living within their residences, including increased social distancing measures. This has led to a reduction in unnecessary travel to minimize the risk of infection. Therefore, Whizdom Society by MQDC has emphasized its brand strategy under the mission 'For All Well-Being'.



By enhancing convenience and safety for residents in purchasing goods, they can enjoy a seamless lifestyle 24/7 through a partnership with CP Retailink, which specializes in healthy food services via Smart Vending Machines and the xCash application (which consolidates points and rewards into cash equivalents). Together, they have launched a collaborative campaign under the concept "Digital Sense of Living" to facilitate the purchase and payment for healthy food for residents during the COVID-19 outbreak, reducing the need to leave their homes and minimizing the risk of virus transmission through cash handling. Residents can order and pay for food through the xCash app and collect their items from the vending machines at any time, with special privileges available throughout April 2020 for both Whizdom and The Muse residents.

Four projects have already trialed this service: Whizdom Station Ratchada Thapra, Whizdom Avenue Ratchada Ladprao, Whizdom Connect Sukhumvit, Whizdom Punnawithi Station, with plans to extend the service to all projects within this quarter. Mr. Kritsathayut added, "Previously, Whizdom Society by MQDC organized the 'Bright Start Breakfast' campaign, serving free breakfast to Whizdom residents every weekday from 6:00 AM to 9:00 AM for over a year. We recognize the importance of nutritious breakfasts for the health of the new generation and urban dwellers with busy lifestyles, which is why we have been providing Grab and Go style breakfasts since February 2019, totaling over 200,000 sets. This time, we have developed Smart Vending Machines that offer quality food and beverages.

Whizdom Society has carefully selected products that suit the lifestyle of the new generation, along with benefits for residents such as discounts and cashback promotions on purchases," he said. Ms. Papada Sirivaristhara, Marketing and Public Relations Manager at CP Retailink, expressed, "We are very happy and proud to be a continuous partner with Whizdom Society by MQDC since the 'Bright Start Breakfast' campaign, being behind the preparation of fresh, health-conscious meals for Whizdom residents, such as sandwiches, burgers, bao, onigiri, rice porridge, congee, or salads, along with coffee or fresh milk. We have been serving Whizdom and The Muse residents in collaboration with Whizdom Society for over a year, and this year, we have added healthy food options that can be easily purchased 24/7 through the Smart Vending Machines. Additionally, we provide essential items based on the situation, such as hand sanitizers and disinfectant sprays. We will continuously rotate fresh food deliveries, adhering to CP's quality food standards certified by ISO 9000:2001 and ISO 14001."

 

Mr. Nonti Suphasavee, Senior Director of Digital Life Corporation, the provider of the xCash application, stated, "xCash is very pleased to be a partner in this initiative. I believe that the changing lifestyle of people worldwide, who are spending more time at home during this period, aligns with Whizdom Society's concept of enhancing well-being through 'Digital Sense of Living' by integrating technology and Smart Vending Machines to serve the lifestyle of eating, drinking, and shopping at home. We are offering special privileges for Whizdom residents, including 50 xCash Points for free upon downloading the xCash app.

When spending at the Smart Vending Machine, users will receive an immediate 50% cashback. Additionally, new customers who download the xCash app can purchase a 7-Eleven e-Coupon for only 25 baht, down from the regular price of 50 baht (50% off), which can be used at any 7-Eleven store nationwide. I believe that xCash will meet the shopping lifestyle needs of residents in all Whizdom projects, as the xCash app allows users to convert various points into xCash points to use as cash for purchases, whether for food, shopping, or travel. The more you use, the more cashback you receive. If points are insufficient, users can link their debit and credit cards to make mixed payments through the app. For more information, visit https://www.xcashrewards.com/privilege," Mr. Nonti concluded.