Ms. Supattra Paopiemsub, Chief Executive Officer of Pruksa Real Estate Public Company Limited, revealed that due to the escalating COVID-19 pandemic, the company has established a special task force to closely monitor and assess the situation daily and has rapidly adjusted its business operations to effectively cope with the crisis. This includes maintaining liquidity and managing all types of expenses within the organization for maximum efficiency. The company has reviewed its plans for new project launches, focusing on selling existing inventory while balancing construction volumes. Additionally, it has partnered with several banks to launch special campaigns to expedite transfers, such as offering two years of free interest or special interest rates, along with financial planning services, among others.

In terms of personnel, Pruksa prioritizes the health and safety of its employees and customers. A dedicated hotline has been established in collaboration with the Wimut medical team for customers or Pruksa employees who exhibit symptoms or suspect they may be at risk of COVID-19. They can consult directly with the Wimut medical team at 085-254-1438 and 080-784-8600 every day from 8:00 AM to 8:00 PM. The company also allows employees to work from home (Work from Home). For projects currently on sale, enhanced COVID-19 prevention measures have been implemented, including temperature checks, provision of face masks, hand sanitizers, and increased cleaning frequency of contact points within sales offices and show homes to ensure customers can visit projects safely and with peace of mind. For customers already residing in properties, coordination with property management has been established to prepare medical supplies, such as sufficient hand sanitizer stations, disinfecting common areas, and providing support teams for customers who need to quarantine or have contracted the virus within their condominiums. Furthermore, there are screening measures for visitors at the headquarters, including temperature checks, organized elevator use, and requiring visitors to wear masks and sanitize their hands before entering the building.

In terms of marketing and sales strategy (Sales Innovation), the focus will be on utilizing various digital channels to create a seamless sales experience, allowing customers to feel as if they are visiting projects from home. This provides convenience for consumers looking for homes during this period, such as Facebook Live tours of projects with special promotions. Several potential townhome projects under the Pruksa brand, Pruksa Ville, and The Connect have already adopted this strategy with positive feedback, effectively managing marketing expenses. Additionally, an online home booking platform with special prices and conditions (Hot Deals) has been launched at www.pruksa.com, along with special campaigns to stimulate purchasing decisions and communication through Facebook Live, as well as ongoing services via Line.



Moreover, this is a great opportunity for those looking to earn extra income during this time by becoming a freelance real estate broker, with no prior sales experience required, earning a commission of 2.5% on sales.

The COVID-19 crisis is considered one of the major challenges since Pruksa's establishment. It is acknowledged as a difficult and challenging year for us. However, “a home” remains one of the four basic needs that everyone aspires to own. If the situation improves or shows positive trends, we are confident that the overall real estate market will gradually recover and return to normal. Pruksa extends its support to medical personnel, including doctors and nurses, as well as many others who are fully committed to preventing and addressing this situation, and we hope that we can all work together to overcome this crisis,” Ms. Supattra stated.