• Introducing the new mission EMPOWER LIVING, SEAC is committed to developing and enhancing the potential of Thais, creating opportunities for them to design their futures and fulfill all life goals perfectly.
  • Building confidence in continuous learning, SEAC has launched various learning formats through a Digital Platform under Virtual Learning technology, ensuring that learning is uninterrupted anytime, anywhere.
  • Encouraging Thais to prepare their skills for employment as the situation and economy recover with the online course Job Survival Pack, which will take you further for just 499 baht per month.
  • SEAC aims to develop over 100,000 Thais in 2020.

Every time a crisis occurs, what follows is a New Normal that changes behaviors, mindsets, lifestyles, and work methods. The New Normal resulting from various crises is unpredictable, but SEAC sees COVID-19 not as a crisis but as an opportunity for those who want to learn.

Ms. Ariya Theerungsri, Managing Director of SEAC (Southeast Asia Center), the lifelong learning development center of the ASEAN region, stated, "Currently, we are in a period of monitoring the situation due to the severe COVID-19 outbreak. In addition to prioritizing the health and safety of personnel and learners using our facilities, SEAC has recently launched a Digital Platform and Virtual Learning technology to ensure that Thai learning does not stagnate, divided into 3 formats:

  • LIVE Classroom Broadcast - Live teaching from SEAC classrooms.
  • Virtual Classroom - A virtual classroom that enhances convenience while maintaining a unique learning experience, focusing on group activities and interaction between learners and instructors.
  • Simplilearn Virtual Seminar - A virtual seminar to develop Technical Skills with experts from Simplilearn.

Additionally, we recognize that amidst the current uncertainty, working-age individuals must always be prepared with knowledge and skills. When the situation and economy improve, they can move forward immediately and have greater opportunities for success. Thus, we have launched the online course Job Survival Pack focusing on essential skills that will take you further, designed into 4 initial courses with a special promotion of just 499 baht per month for one skill group. Examples include:

  • Data Analytics - Analyzing data (Big Data) and using AI and IoT technology in business.
  • Digital Marketing - Developing marketing strategies and digital communication, including inbound marketing and mass marketing.
  • Creative - Understanding creative thinking, Agile thinking, and Design Thinking processes.
  • Sales - Stellar sales strategies, CRM, CPS, etc.

Another important point is that according to the Global Competitiveness Index (GCI) by the World Economic Forum (WEF), Thailand currently ranks 40th, down from 38th out of 141 countries worldwide. This report highlights a significant barrier that must be addressed: developing Thai skills to meet international standards, which is crucial for driving organizations and Thailand forward. This aligns with SEAC's main vision to be part of the development and enhancement of Thai knowledge and skills, reskilling and upskilling to keep pace with changes in the digital disruption era, increasing Thailand's competitiveness to rank among the top in the region."

Ms. Ariya further stated, "In 2020, our company will not cease to develop and enhance the potential of Thais under the new mission EMPOWER LIVING to rapidly build skills, add value, and help meet every life goal perfectly. Alongside this, we are strategizing and creating a roadmap to penetrate the learning market through 3 business groups: Organizational and People Transformation focusing on providing consulting and solutions tailored to each organization seeking to enhance capabilities and innovate, aiming to transform organizations for competition in the global market through leadership and personnel development; Workforce Capability Development involves advancing reskilling and upskilling in mindset and essential skills for working individuals through the YourNextU subscription learning model, allowing learners to choose their learning formats, whether attending classrooms, participating in experience exchange groups, or learning online. Additionally, they can learn without limits and as often as desired, while also expanding the vision for lifelong learning for Thais, preparing to launch a new business model addressing New Generation Capability Development to expand operations to children and youth within this year.

Last year, SEAC contributed to developing the potential and capabilities of over 50,000 Thais, including more than 250 leading organizations in both the public and private sectors across various industries such as finance, banking, telecommunications, real estate, FMCG, energy, food, etc.

"Our company believes that continuous lifelong learning at every age will lead to a happier, more valuable, and better quality life. Therefore, we emphasize our business operations for the learning of Thais. We are committed to ensuring that Thai learning does not stagnate even in the current situation, thus launching learning through various Digital Platform formats under Virtual Learning technology and online courses to prepare skills. We believe this will create continuous revenue growth and provide opportunities for us to help develop the skills, knowledge, and capabilities of over 100,000 Thais and Thai organizations. This is our commitment to fulfilling the mission of EMPOWER LIVING to develop and enhance the knowledge and capabilities of Thais to keep pace with changes, creating opportunities for Thais to fulfill every life goal perfectly." Ms. Ariya concluded.