AP Thailand Public Company Limited, a leader in real estate development and urban living innovations, has teamed up with BC Property, Thailand's number one property agent, to showcase big data confirming the location of Ladprao – The Future is Now. They are moving forward with plans to deliver the LIFE Ladprao project, valued at 8 billion baht, featuring ready-to-move-in condominiums that offer exceptional value, just 1 step from the BTS Ha Yaek Ladprao. The project is filled with common areas and creative solutions that cater to the lifestyle trends of residents in the Ladprao area, empowering both work and personal life dimensions at an affordable price starting from 4.59 million baht or just 131,000 baht per square meter, with rental returns of 4-5%. Recently, over 95% of customers who inspected the first phase immediately accepted their units after verification.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP Thailand, stated, "AP is fully prepared to transfer the ready-to-move-in LIFE Ladprao condominiums, valued at 8 billion baht, comprising 1,615 units, to customers starting today. The LIFE Ladprao project is a highlight of the joint venture between AP and Japanese partner Mitsubishi Estate Residence (a subsidiary of Mitsubishi Estate Group), which successfully launched sales from day one due to its prime location just 1 step from the BTS Ha Yaek Ladprao. This year, with the vision of Ladprao 2020 – The Future is Now, the area is full of potential and opportunities for both living and investment, poised to become a new business district in Bangkok and a true hub for Thailand's rail transport network.

Recently, AP welcomed customers to inspect the first phase of LIFE Ladprao on March 14-15, where over 95% accepted their units immediately after verification, marking another success that guarantees customer confidence in the development and delivery of quality condominiums under AP's standards.

AP is the market leader in condominiums along the BTS line in the Ladprao area, with two projects under the LIFE brand totaling over 14.4 billion baht and preparing to launch another project in the area valued at 2.1 billion baht. This gives us deep experience and understanding of the specific insights and lifestyles of customers in each land parcel. LIFE Ladprao is the first result of AP's dedicated design efforts to deliver ready-to-move-in condominiums that meet the real insights of the 'Adaptive Generation'—urban professionals with life goals that encompass both work and personal life.

LIFE Ladprao empowers living, fulfilling customer desires today through three main highlights:

(1) Delivering a new lifestyle experience (Creative Solutions) that enhances customers' lives today through common areas that integrate advanced technology, supporting versatile usage and seamless digital connectivity with high-speed internet. This includes private relaxation spaces and work-from-home trends, such as the Iconic Lobby equipped with a Sound Dome and USB Charger System for residents to enjoy music or hold conference calls, or the Intelligent Co-Thinking Space designed for formal meetings with a fully integrated Digital Touch Panel to control TV, lighting, sound, curtains, and room temperature at the touch of a finger. Additionally, the Sky Social Club offers an office experience at the rooftop, adding creativity to work, and for the first time, the Panoramic Health Club will be open 24 hours, providing residents with the best views of Ladprao while exercising without time constraints.

(2) Enhancing collaboration with SMART Property Management for a more perfect living experience through the use of the ‘SMART WORLD PLATFORM’, which connects convenience in common areas and residential units, along with a security system akin to a condominium key card for access at the main entrance, resident zone, lifts, and room doors, as well as controlling smart home systems within the units, such as lighting and air conditioning, promoting a more comfortable and secure living experience at LIFE Ladprao, along with special services through AP's partners.

(3) A development concept that integrates living spaces with green areas for the future (Green Design Approach), managing the master plan that harmonizes natural spaces, waterways, and various large trees, such as The Evergreen Path, a walkway leading into the project under the shade of large trees and diverse plant species, along with outdoor garden spaces that accommodate both relaxation and work in the natural shade. Mr. Witakarn added.

Mr. Kayan Tantisathiwat, Director of Bangkok City Smart Co., Ltd. (BC), stated, "The Ladprao area in 2020 is truly the future of today (Ladprao 2020 – The Future is Now), especially with 5 key factors that attract operators to invest and stimulate the condominium market, including real demand customers and the potential for investors to capitalize on: (1) A hub for transportation and mass transit systems. In addition to being a connection point for the green BTS line and the blue subway line, it is also home to Bang Sue Central Station, the largest railway hub in ASEAN, set to complete in 2021, which will drive continuous development in the surrounding areas. (2) A new economic center with ready-to-use grade A and B office spaces covering over 300,000 square meters, and once Bang Sue Central Station is completed, it will create more than 100,000 square meters of new office space, expected to increase the number of office workers, both Thai and foreign, by over 40,000, attracting many investors to the area. (3) A center of numerous amenities, particularly the Central Plaza Ladprao shopping center, which serves over 150,000 visitors per day. Additionally, there are (4) large green spaces with three public parks, serving as the lungs of Bangkok, totaling 700 rai or 1.12 million square meters. Importantly, the Ladprao area is recognized as an opportunity zone for (5) the condominium market with affordable and scalable pricing for both real demand customers and investors.

According to BC's big data over the past 5 years, there have been 11 condominium projects launched along Phaholyothin Road from Phaholyothin subway station to Ratchayothin subway station, totaling 8,263 units with an average selling price of 145,000 baht per square meter, achieving over 74% sales. However, analyzing demand at each station reveals that the most popular station is BTS Ha Yaek Ladprao, with the best response rate, achieving total sales of over 82%, with only 490 units remaining for sale, due to its prime location as the center of the area. Meanwhile, resale condominiums have also seen price increases of about 8% per year. Furthermore, buyers looking to invest in rental and resale markets are equally interested in this area, as the long-term rental yield for condominiums here shows growth rates of about 4-5%, indicating that condominium prices in this location remain suitable for both living and long-term investment.

LIFE Ladprao is the only ready-to-move-in condominium offering the best value in the Ladprao area, fulfilling desires for both work and personal life, with a project value of 8 billion baht on over 7 rai of land, comprising 2 residential buildings of 45 and 46 floors, totaling 1,615 units with usable areas ranging from studios of 26–29 square meters, 1-bedroom units of 35 square meters, to 2-bedroom units of 48.5–75 square meters. Prices start at 4.59 million baht or 131,000 baht per square meter. We are ready to welcome everyone to experience the future world you can define in this perfect area of today. For more information, call 1623 or visit www.apthai.com.

AP Thailand Group operates under the mission of ‘EMPOWER LIVING’, fulfilling every life goal with valuable and meaningful innovations in products and services.