RICHY is adjusting its strategy in line with global trends and the current situation in Thailand, including air pollution and pathogens, to meet customer needs by promoting the concept of 'Well-Tech' . This involves integrating innovations for well-being, physical health, and mental health into its projects. Additionally, the company is launching the RICHY Friend Club program, encouraging existing customers to refer new customers through online channels, thereby reducing travel risks during this period and enhancing convenience for accessing various special privileges.

Dr. Apakorn Atthaboonwong, CEO of RICHY Place 2002 Public Company Limited, stated, "The well-being and quality of life of our residents are our top priorities. We believe that both the common areas and the residences themselves are important. Currently, RICHY is in the process of procuring air purifiers and oxygen generators to be installed in the common areas of our projects and in sales offices. We are also increasing the frequency of cleaning in common areas such as elevators and swimming pools. Customers who purchase projects from us will receive basic amenities for good health, including air purifiers that reduce PM 2.5, water filters that reduce chlorine, and ventilation systems that help circulate air and reduce allergens. Furthermore, new projects will increasingly incorporate sustainable health technologies.

In terms of marketing, the company has launched the Richy Friend Club program to provide news and promotions through online channels and to help expand the customer base while fostering loyalty among existing customers. Current customers can sign up as members and refer new customers, with both existing and new customers receiving equal benefits in redeeming various gifts, such as health and beauty products, gadgets, electronics, travel, and shopping, with a total value of up to 150,000 baht. Additionally, RICHY has partnered with several leading brands, including restaurants, furniture stores, and banks, to enhance benefits for members. Interested customers can consult sales representatives at each project, or if they are concerned about COVID-19, they can reach out through various RICHY social media channels. The system also supports purchasing and reserving rights for customers both in Thailand and abroad through the website.

Regarding personnel, during the COVID-19 crisis, where face masks are currently hard to find, RICHY has been training residents and employees to make hand sanitizers to combat the virus themselves, increasing cleaning frequency to reduce risks and infections,” Dr. Apakorn added.

Currently, RICHY has a total of 13 projects, including high-rise condominiums, low-rise buildings, and townhomes, such as The Rich Ekkamai, The Rich Ploenchit-Nana, The Rich Rama 9-Srinakarin, Rich Park @ Terminal Phaholyothin 59, and Rich Point @BTS Wutthakat, among others. For contact, visit RICHY at www.richy.co.th , Facebook/RICHY Place 2002, LINE official: @rp2002 and Call center 1343 .