Pirachburi Group, a developer of high-quality commercial real estate, has unveiled a new full-fledged connection hub named SAMA Foodtory. This venue combines dining and lifestyle options, aiming to become a new hangout spot for people in the Sukhumvit-Bangna area, office workers in the Pirach Tower at BITEC, and visitors to the BITEC Exhibition and Convention Center. It also provides space for business owners to attract customers from the crowds visiting BITEC.

 

       Mr. Pitiphat Buri, Managing Director of Pirach Management Co., Ltd., part of the Pirachburi Group, stated, "The Pirachburi Group has a strong connection to the Sukhumvit-Bangna area, recognizing its potential. This has led to a vision to develop this area into a future landmark and a vital gateway connecting industrial and production zones. The opening of SAMA Foodtory not only caters to the lifestyle needs of over 20,000 daily visitors but also encourages continuous patronage beyond event days at BITEC, supporting entrepreneurs in a highly competitive market today."

SAMA Foodtory is located on B1 level of the BITEC Exhibition and Convention Center, featuring a variety of Thai and international dining options under the concept of everyday food for everyone, along with shops and services. The venue includes both indoor and outdoor event spaces and multifunctional areas for relaxation, with over 4,000 square meters of rental space and parking for more than 5,200 vehicles. It is divided into three zones to meet diverse needs: 1. Purple Zone (SAMA Purple) for international cuisine, 2. Red Zone (SAMA Red) for services, and 3. Green Zone (SAMA Green) for local food brands, making it easier and quicker to find the right dining option.

 "SAMA Foodtory was created with the intention of providing a place where people can meet, engage in activities together, or relax while feeling part of the community. Since this area lacks public parks, we developed this space as a relaxation area for local residents,"

The SAMA Foodtory project is now open at the BITEC Exhibition and Convention Center, directly connected by an elevated walkway from Bangna BTS Station and just a 10-minute drive from the Chalerm Mahanakorn Expressway and Burapha Withi Elevated Road. SAMA Foodtory operates daily from 9:00 AM to 7:00 PM.