Supalai Unveils New Brand 'URBANA' Emphasizing 'Living Urban Life' Targeting Urban Dwellers
Supalai Public Company Limited is making strides in the horizontal real estate market by showcasing its latest brand, 'URBANA', along with the launch of a new 3-story townhouse concept that emphasizes 'Living Urban Life'. This innovative approach transforms traditional living spaces into versatile areas designed to fit various lifestyles. The first location is set at 'Supalai Urbana Chaengwattana-Pak Kret', with prices starting at an attractive 3.49 million baht, officially launching on March 28-29, with numerous special privileges available during the event.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited stated that in 2020, the company is focusing on developing the horizontal real estate market due to various positive factors, such as the easing of LTV regulations effective January 20, 2020, lower interest rates, and reduced transfer and mortgage fees, all of which positively impact the overall real estate market and encourage consumer purchasing decisions. This year, the company aims to establish a presence in high-demand residential locations in Bangkok, its suburbs, and regional areas, while also developing product formats to attract consumers with diverse lifestyles. These factors are expected to help the company achieve its sales targets this year.

Ms. Thanyawat Panyarat, Assistant Managing Director of Marketing and Sales at Supalai Public Company Limited discussed the latest brand in Supalai's horizontal project, 'URBANA', stating that the company has studied consumer behavior to develop new products that genuinely meet consumer lifestyles under the concept of 'Living Urban Life'. This transforms traditional living spaces into new challenges with a newly designed 3-story townhouse that can be adapted for various uses, reflecting the lifestyle of today's generation who enjoy comparing information to meet their needs perfectly. The first project is
'Supalai Urbana Chaengwattana-Pak Kret' features a new 3-story townhouse design with a starting price of 3.49 million baht, promoting the concept of 'Switching Life for Daily Fun - Townhouses Connecting Every Lifestyle' on a 9-rai plot with 118 units, valued at 460 million baht, and comes with new house designs.
- 'Suphanara' with a usable area of 156 sq.m. on a land size of 19.6 sq.w. featuring 3 bedrooms, 3 bathrooms, 2 multipurpose areas, and parking for 2 cars.
- 'Suphathara' with a usable area of 138 sq.m. on a land size of 17.2 sq.w. featuring 3 bedrooms, 3 bathrooms, 1 multipurpose area, and parking for 2 cars.
Additionally, the project includes innovations to support modern living lifestyles, enhanced with Home Automation systems and energy-saving materials, connecting urban life with a prime location that links to Chaengwattana Road and the Si Rat Expressway, providing convenient access surrounded by comprehensive amenities such as Central Plaza Chaengwattana, HomePro, Big C, Robinson Srisaman, Impact Muang Thong Thani, and World Medical Hospital.

Mr. Chaiyajak Watanyu, Senior Director of Creative and Product Development at Supalai Public Company Limited revealed the concept behind the creation of the latest 3-story townhouse design, which features a distinctive design with multipurpose areas and a focus on responding to consumer lifestyles, reflecting the image of modern living.
The house design 'Suphanara' is a modern-style 3-story townhouse showcasing its unique feature of a large multipurpose area at the landing of the stairs on the second floor and the third-floor stairwell, which can be opened up to create a personalized lifestyle. The Master Bedroom offers complete privacy on the third floor and is designed with large openings to enhance natural light and ventilation compared to typical townhouses, featuring a wide facade of 5.7 meters that allows for efficient use of every square meter.

The house design 'Suphathara' is a 3-story townhouse that comes with a design that considers efficient use of space, showcasing its highlight with a designated multipurpose area on the second floor that can be decorated according to consumer lifestyles, with natural light flooding in and an open-plan design in the living and dining areas, making the house feel spacious and connected, while considering value for urban living.
Moreover, the company continues to focus on creating new products tailored to each customer segment to provide diverse options that align with current and future customer lifestyles.




The project 'Supalai Urbana Chaengwattana-Pak Kret' is ready for everyone to switch their lives for daily fun with townhouses that connect every lifestyle. Official sales will begin on Saturday, March 28 - Sunday, March 29, with many special privileges available during the event.
Register for an additional discount of up to 120,000* baht at www.supalai.com/URBANA
For more information, call 1720.
Thank you for the information from: Supalai Public Company Limited