Creating SEO or Content articles of various types to rank web pages and gain popularity requires understanding how to search for and use keywords correctly. However, more importantly, what exactly is a keyword? This is probably one of the most frequently asked questions. Some people may not be interested in this topic and often rely on SEO service providers for assistance. But if you take the time to understand and study it well, you will realize that a deep understanding can significantly advance your business.

 

What is a Keyword?

Literally, a keyword is a term used to search for various things online. It typically consists of short words that indicate what you are looking for. These are popular terms that most people use when seeking information on a particular topic. However, keywords can also be categorized into four subtypes:

  • Niche Keyword: This type of keyword is very specific, indicating a clear desire for information on a particular subject, often including brand names or product models, such as iPhone 11 Pro or Samsung Galaxy A50.
  • Mass Keyword: This involves searching for a broader overview of a subject to obtain more general information, such as iPhone or Samsung Galaxy.
  • Widely Keyword: This type of keyword searches for various information broadly, without focusing on any specific brand or model, often used to gather a lot of information for easy comparison, such as electric guitars, accommodations in Chiang Mai, or sports shoes.
  • Misspelling Keyword: This refers to keywords that may result from spelling errors or incorrect writing but have similar meanings. Sometimes people still use incorrect terms, such as เฟสบุ๊ค (Facebook), อีเมล (Email), or กีต้า (Guitar).

How to Find Quality Keywords

What’s more interesting than just finding keywords is how to find quality keywords. First, let’s understand this term. A quality keyword is one that is highly popular in a particular topic, frequently used by many, and becomes the main keyword for that subject. For example, if someone is looking for accommodations in Chiang Mai, the quality keyword would be "ที่พักเชียงใหม่" (accommodations in Chiang Mai). You can find quality keywords by:

  • Thinking from your perspective: If you were the owner of a business in that area, what would you search for?
  • Checking the suggestions Google provides, as these can be popular keywords. Notice the suggestions that appear at the bottom when you first search.
  • Using Google tools to help list which keywords are popular and frequently used.

Now that you know what a keyword is and how to find quality ones, you should pay attention and implement this knowledge to help your website rank more easily.