"Iris Group" Adjusts Business Plan for 2020, Moves Forward with Brand Development and Prepares to Launch 2 New Projects in the Kaset-Nawamin-Sukhumvit 76 Area Worth Over 2.2 Billion Baht
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Mr. Kittipong<\/strong> Sumanan Chief Executive Officer of Iris Group Co., Ltd. <\/strong><\/span> stated that the overall real estate business in 2019 was not as good as expected, largely due to the sluggish economic conditions that caused customers to delay their decisions to purchase housing. This affected the company's sales, which did not meet the set targets. Therefore, in 2020, the company has developed a new marketing strategy, training personnel to enhance their capabilities while studying the market to select locations that are more suitable for new project formats. At the same time, the company will accelerate brand recognition through public relations alongside creating uniquely designed products that emphasize functional living spaces, using high-quality construction materials to attract and help customers remember the brand better. Moreover, the real estate market in 2020 is expected to grow by about 2-3%<\/span> <\/strong>with horizontal properties projected to grow by around 5% under a GDP forecast of 2%. This is not an easy business environment, thus selecting growth locations with high demand and purchasing power will be another strategy for the company this year. For 2020, Iris Group plans to launch 2 new horizontal projects worth a total of 2.2 billion baht in the Kaset, Phaholyothin, and Sukhumvit 76 areas. Additionally, the company aims to expedite sales of existing projects that still have stock, including horizontal projects and condos under the IRIS WESGATE brand, Bang Yai IRIS PARK, and IDEN Sukhumvit 101, targeting total sales of 1 billion baht, divided into 500 million baht from existing projects and 500 million baht from new projects. <\/p>
For the first project of this year, Iris Group <\/strong><\/span> has chosen the Kaset, Phaholyothin area<\/span> to launch the IDEN Kaset Phaholyothin<\/strong><\/span>, a 4-story twin house styled like a luxurious single house. The project is located in Soi Lat Phrao 71<\/span> with a project value of 1.5 billion baht and prices starting from 8.59 to 20 million baht<\/span><\/strong>. This is the first project of the year, covering over 16 rai with 117 units, including 85 townhomes ranging from 22.8 to 31 square wah and 32 twin houses starting at 43 square wah. The luxurious design is unique, using quality materials that reflect a sophisticated identity under the concept of "Luxury Urban Living," equipped with Home Automation technology and a Smart Mirror that can be online 24 hours a day. <\/p>
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Currently, the Kaset, Phaholyothin area<\/span> is a location with potential, now also close to the BTS Green Line Extension (Mo Chit-Khukhot)<\/span><\/strong>, which has opened service to Kasetsart University Station. The majority of residential properties found in the Kaset-Nawamin area are condos, followed by townhomes and single houses. The most popular format is the 4-bedroom house, priced between 4-9 million baht and 25-40 million baht. The <\/strong>IDEN Kaset Phaholyothin <\/strong><\/span> project features amenities that prioritize urban living by incorporating large green spaces within the project, along with a magnificent clubhouse under the concept of "Infinity Design Clubhouse"<\/span>, uniquely designed in the shape of the number 8, the only one in Thailand. Inside, it includes a living lounge, rooftop, co-working space, fitness center, and a large swimming pool, with underground wiring throughout the project to create memorable living experiences that cater to every upscale lifestyle, offering a "community" of living that you can choose for yourself. <\/p>
For the IDEN Kaset Phaholyothin project<\/span><\/strong>, a VVIP Day<\/span> event will be held on February 22, and the official launch will take place in March. Interested parties can reserve at a special price with exclusive discounts. Follow news updates at https://www.facebook.com/irisgroup.family/ <\/p>
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