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"Sathaporn Estate" has unveiled its business plan for 2020, preparing to launch 3 new projects in the real estate market, including both horizontal and condominium developments in high-potential locations, with a total value exceeding 4.6 billion baht.<\/span><\/strong><\/p>

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         Mr. Sunthorn Sathaporn, Managing Director of Sathaporn Estate Co., Ltd.<\/strong><\/span> stated that this year, the company has elevated its strategy to penetrate the real estate market, dividing it into high-rise at 33% and horizontal at 67%. They are preparing to launch 3 new projects valued at 4.6 billion baht.<\/p>

The horizontal projects<\/strong><\/span> will focus on the potential of future locations, adjacent to major roads and near expressway access points. This year, they will launch 2 projects, which are:<\/p>

  • Eternity Town Primrose Vacharaphol<\/strong><\/span> - A 3-story townhouse project with 86 units, valued at 520 million baht, designed in a sleek and elegant English style, with prices starting from 3.9 million baht. Pre-sales are set to begin on February 26, 2020.<\/li> <\/ul>

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    • The Eternity Greenwood Rangsit-Wongwaen<\/strong><\/span> - A 2-story single house project with 345 units on 99 rai, valued at 2.16 billion baht, located on Rangsit-Nakhon Nayok Road, near the Si Rat - Outer Ring Expressway and the Red Line MRT (Bang Sue-Rangsit). The launch is scheduled for Q3/2020, with prices starting from 5-9 million baht.<\/li> <\/ul>

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      For the high-rise projects, the focus will be on the CBD of Bangkok, near BTS and MRT stations. This year, they will launch 1 project, which is:<\/p>

      • The Crown Rama 4<\/span><\/strong> - A 34-story high-rise condominium with 183 units, valued at 1.92 billion baht, located on Rama 4 Road, 450 meters from MRT Lumpini and 300 meters from MRT Klong Toey. The launch is scheduled for Q4/2020, with unit sizes ranging from 30-100 square meters and prices starting from approximately 6-25 million baht (averaging 200,000 baht/sq.m. and up).<\/li> <\/ul>

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                In 2020, the company aims for pre-sale targets of 1.2 billion baht<\/span><\/strong> growing 20% from the previous year<\/strong><\/span>, with sales from condominiums at 65% and horizontal projects at 35%. The company also emphasizes product development in collaboration with partners such as Tandem Architects (2001) Co., Ltd., Community and Environmental Architects Co., Ltd., and Panasonic Management (Thailand) Co., Ltd. to enhance residential offerings that meet customer unmet needs.<\/p>

                The project "The SHADE Sathon 1"<\/span><\/strong> - An 8-story low-rise condominium, has already achieved over 65% sales, in line with plans, and is currently under construction, expected to be completed and recognized in Q1/2021.<\/p>

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                  Regarding the overall real estate market in 2020<\/strong><\/span>, it is expected that the launch of new projects will decrease by about 10%, according to forecasts from the real estate information center, with the condominium segment expected to drop by over 15%, while horizontal projects will decrease by about 2-3%. Locations near the BTS lines will see fewer new project launches as developers will use data to select locations for new projects based on actual customer demand, focusing on future locations with surrounding amenities and proximity to mega-projects. The company has expertise in developing specialized residential projects, making each project design in different locations appealing to target customers with purchasing power.

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