"KW Thailand" Enters the Second-Hand Home Agent Market with a Sales Target of 5 Billion Baht per Year
The opportunities and growth potential of the real estate market in Thailand remain high, especially in the second-hand home sector, prompting real estate agencies to adjust their strategies to ensure survival and growth.
Mr. Wit Kunthanawephas CEO of KW Thailand, a real estate sales and investment consulting agency with the highest sales in the United States and the largest network of employees worldwide, stated, "Our company has signed a contract with Keller Williams (KW) to establish KW Thailand, the first of its kind in Thailand, with a long-term collaboration valued at over 100 million baht. KW is a rapidly growing real estate company in the U.S. over the past decade, known for its innovative technology that genuinely supports agents and offers a Passive Income system, allowing those who join the company to earn income without limits based on their capabilities.
Moreover, the real estate agency landscape is expected to change within the next five years, as sales will require more professional sellers. Additionally, marketing for new projects currently necessitates the development of a network of sales agents, requiring a unified platform to create more sales opportunities.
In its first year, KW Thailand aims to increase the number of sales agents by 1,000, sourced from its network of sales agents and freelancers, to achieve sales of 5 billion baht. It believes that sales will double in the second year. KW Thailand has a policy to become a global real estate company, offering a new alternative in Thailand through a globally standardized system and incentives related to Grown Share (profit sharing), which provides Passive Income to KW agents for life as long as they remain within the KW system.
KW operates differently from local systems, as agents who join KW will be part of a worldwide network, enhancing their sales opportunities and allowing them to conduct business both domestically and internationally. KW also provides technological support systems for its members, such as Front Page for news updates, KW Connect for training, KW Front Door for agent connections, and KW Control Panel for listing management on the website. This allows KW members to benefit from a globally trusted brand, along with Grown Share, which offers Passive Income to all KW agents for life under specified conditions, adhering to global standards.
As for Keller Williams Realty, it is well-known in the real estate industry under the name Keller Williams, abbreviated as "KW," founded in 1983. It is an American international technology and real estate franchise company headquartered in Austin, Texas. KW is the number one real estate franchise in terms of sales volume, with over 180,000 agents worldwide and franchises in 36 countries, achieving sales exceeding 9 trillion baht in 2018.
Importantly, KW has received numerous accolades and recognition from leading global business publications and agencies, including Inc., Entrepreneur, and Forbes:
- Ranked number one in real estate for the number of agents, units sold, and sales volume in the United States.
- Ranked number one for innovation in real estate.
- Ranked number one for technological innovation in real estate.
- KW is one of the largest and most profitable real estate companies in the world.
Regarding Capital One Real Estate Co., Ltd., in 2020, it plans to increase the number of projects under management by approximately 7-10 projects, with an average value of 500-1,000 million baht, expanding by 40%. This will help boost sales and revenue growth, with a target of a 10% increase from the current management of 15 projects.