Honor Group, a leading real estate developer in Pattaya focused on comprehensive lifestyle solutions, has recently signed a partnership with Hilton, the global hotel brand, to manage a new hotel named "Hilton Garden Inn". This collaboration supports the development of a Mixed-Use Project on over 4 rai of land on Pattaya Third Road, building upon ONCE PATTAYA to create a complete Prime Mixed-Use Lifestyle Condominium, establishing a new landmark in the heart of Pattaya.

Today (December 2, 2019), executives from Honor Group signed a Branding and Management Agreement (BAMA) with Hilton's management team to support the creation of a complete Prime Mixed-Use Lifestyle Condominium in Pattaya. This initiative strengthens Thailand's position with the introduction of "Hilton Garden Inn" in Pattaya, aligning with government policies aimed at developing the Eastern Economic Corridor (EEC).

Chris Cherdsuriya, President of the Board Directors’ Consultant at Honor Group, expressed, "We are extremely pleased to collaborate with Hilton, a world-renowned hotel brand, to elevate the standards of the tourism industry in Thailand and Pattaya. We believe this partnership will provide exceptional experiences for business travelers, tourists, and customers purchasing units in the ONCE PATTAYA condominium, which was launched mid-last year with superior services."

Honor Group plans to develop a Mixed-Use Project on over 4 rai on Pattaya Third Road, dividing the development into two projects: the ONCE PATTAYA condominium, launched mid-last year under Honor One Co., Ltd., and a second project planning to develop a 315-room hotel and retail space, operated under Honor North Pattaya Co., Ltd., which is a subsidiary that signed the hotel management agreement with Hilton to operate under the HILTON GARDEN INN brand. This aims to ensure international standards recognized worldwide. Both projects will enhance the positive image of the northern Pattaya area and elevate Pattaya to an international level, promoting the economy and the ever-expanding tourism industry in Pattaya, in line with government policies aimed at developing the Eastern Economic Corridor.

Having Hilton as a partner in developing the Prime Mixed-Use Lifestyle Condominium in Pattaya is a significant step forward. Recently, the ONCE PATTAYA condominium has launched a new promotion: "3 Free + Guaranteed 6% Return for 3 Years," which includes free standard hotel room decoration, free membership privileges at Hilton hotels, and free gold weighing 1 baht. A special reservation fee starts at just 10,000 baht, with a contract deposit starting at only 5%. For inquiries, please call 061 653 6599 or register for the promotion at https://www.honourthailand.com/oncepattaya.

With the potential of the location and the presence of a world-class hotel and retail facilities, residents will benefit from a comprehensive lifestyle, enjoying high-standard services. The locations of both projects are easily accessible from all directions, with a large two-way road in front of the project, close to Sukhumvit Road and the motorway, as well as bus stations and high-speed rail stations.

Chris also mentioned that a significant success from collaborating with Hilton, a global hotel brand, is the continuation of the growing MICE (Meetings, Incentives, Conferences, and Exhibitions) business, creating a comprehensive destination following the investment in the Mixed-Use project expected to be completed in 2022. In the past, hotels under Honor Group, such as The Siamese Hotel Pattaya, have gained a reputation and popularity for hosting events, meetings, and seminars, earning trust from various government and private agencies to hold events at our hotels continuously over the past 4-5 years.

The new Hilton Garden Inn Pattaya City is designed to include multifunctional banquet rooms and meeting rooms to accommodate the growing customer base from the expanding local industry and public infrastructure and transportation projects, including a high-speed rail station near our hotel and the motorway extension to Rayong, U-Tapao, and Map Ta Phut, which will attract more customers to Pattaya, a hub for tourism and entertainment. With Honor Group's long-standing business foundation in Pattaya, we are confident in the growth of tourism and the economic stability of Pattaya. Statistics show that Chonburi's GDP is among the top three in Thailand, and the tourism growth rate is second only to Bangkok, with a growth rate of 6.17% in 2019, generating over 200 billion baht in tourism revenue from more than 40 million tourists. Additionally, various government policies and collaborations from the private sector in investing in mega-projects in this region support this vision.

Based on the vision and experience of Honor Group's management, market research, and collaboration with experts, as well as the process of selecting brands and negotiating with hotel operators to find the most suitable hotel level for the location's potential, reputation, and reliability in global standards, along with quality design and construction, are all crucial factors for the project's success and achieving a worthwhile return on investment. Given the growth in performance and popularity of our hotels, the sales of the ONCE PATTAYA condominium, and confidence in the location and quality of design and construction, along with after-sales service, we are also establishing a permanent headquarters for the company.

Partnering with Hilton to develop the Hilton Garden Inn Pattaya City confirms the success of Honor Group's proud project development, which has expanded rapidly in just over a year. We also have plans to develop residential projects in high-potential locations in the pipeline to follow in mid-2020 and the following year, along with plans to expand businesses that support real estate in the future, laying the groundwork for joint investments to further develop the business.

The Mixed-Use Project on over 4 rai on Pattaya Third Road is a perfect project with a total value of 3 billion baht, comprising the ONCE PATTAYA project and the HILTON GARDEN INN PATTAYA CITY hotel, as well as the HONOUR PLACE building. It will undoubtedly benefit from national mega-projects due to its central location, ease of access, and a harmonious blend of building types and services that cater to the lifestyle needs of modern and future travelers and businesspeople coming to Pattaya, especially with the development of transportation and public utilities. Our project will be a top choice for those seeking comprehensive living options for both short and long stays.

The Hilton Garden Inn Pattaya City is a 30-story building situated on a 1-2-94 rai plot, featuring 320 guest rooms, meeting and banquet rooms, a restaurant, a sky bar, a swimming pool, a gym, and other amenities, all adhering to global brand standards. Honor Group also plans to include a 24-hour supermarket, renowned restaurants, health and wellness services, and ample parking facilities. The project has an investment value of over 1.1 billion baht and is currently in the design phase, expected to open in 2022.

“Hilton strengthens Thailand with the launch of Hilton Garden Inn in Pattaya”

Currently, Hilton operates one hotel in Pattaya, and the recent signing with Honor North Pattaya Co., Ltd., a subsidiary of Honor Group, will bring the HILTON GARDEN INN brand to manage a second hotel in Pattaya. Additionally, Hilton has the Hilton Garden Inn Bangkok set to open in June 2020.

“Thailand is a key tourist destination, and with rapid growth in Asia, we see a significant opportunity to position the Hilton Garden Inn brand as a more strategic destination in northern Pattaya to accommodate various services, including meetings and other activities. We are confident that the hotel will attract both business travelers and tourists,” said Peter Webster, Regional General Manager.

Hilton Garden Inn Pattaya is located in North Pattaya and will be part of a mixed-use development that includes 10,000 square meters of commercial and retail space and adjacent residential buildings, not far from Pattaya Beach, which is full of beach activities, including parasailing and jet skiing. It is also just a few minutes' drive to Central Festival Pattaya, the city's main shopping mall, which houses over 370 retail shops, restaurants, and bars, providing options for tourists looking to relax. Upon opening, Hilton Garden Inn Pattaya will offer over 300 guest rooms starting at 26 square meters, including 54-square-meter two-bedroom suites, along with a restaurant serving all-day dining, a bar, fitness facilities, and parking.

“We are excited to expand our brand to another destination in Thailand, which is currently one of the fastest-growing markets in Southeast Asia, with Pattaya being highly recognized as one of Thailand's main tourist destinations. The expansion of U-Tapao Airport is expected to boost tourism from 800,000 to 5 million visitors after 2020, providing us with the opportunity to accommodate the increasing number of tourists. We are confident that the opening of Hilton Garden Inn Pattaya in 2022 will welcome and meet the growing demand of these travelers,” Peter Webster concluded.

Thank you for the information from www.hilton.com