Proud Real Estate, a property developer focused on the 'More than just living' lifestyle experience, has launched the 'InterContinental Residences Hua Hin', the first luxury residential project in Thailand under the InterContinental brand. This project is situated on over 7 rai of beachfront land in the heart of Hua Hin, on Phetkasem Road, near Soi Hua Hin 71 (opposite Market Village). It sets a record for land prices in Hua Hin, exceeding 150 million baht per rai, aiming to provide an elevated living experience with comprehensive services and amenities akin to a hotel, adhering to InterContinental's global standards. The project has officially appointed CBRE, an international real estate consulting firm, as its sales representative.

Ms. Prawpud Lipatpallop, Executive Director of Proud Real Estate Public Company Limited, stated that the development of 'InterContinental Residences Hua Hin' is an extension of the collaboration with InterContinental Hotels Group (IHG) and marks the first luxury residential project under the InterContinental Residences brand in Thailand. This exclusive brand is only available in a few leading metropolitan areas worldwide, such as Boston and Dubai. This collaboration reflects the confidence that InterContinental Hotels Group has in Proud Real Estate and Hua Hin's status as a premier tourist destination. The InterContinental Residences Hua Hin project is seen as a model for developing projects that offer more than just a place to live, in line with the concept of 'More than just living.'

The design of every aspect of the project is meticulously crafted, including architecture, interior design, and landscaping by award-winning designers, to embody the idea that living should extend beyond the confines of the project. It also offers exclusive travel and lifestyle benefits through the 'IHG Rewards Platinum Elite Membership', which provides numerous privileges for utilizing IHG services worldwide. Additionally, it creates unique experiences for residents through 'Proud Privileges', which includes access to the 111 Social Club, a historic Colonial-style house adjacent to the InterContinental Residences Hua Hin, which will be transformed into a beachfront clubhouse, serving as a new lifestyle hub in Hua Hin, expected to open this year. The 111 Social Club is anticipated to become a popular new check-in spot in Hua Hin for tourists.

Ms. Serena Lim, Vice President of Business Development for InterContinental Hotels Group (IHG) in Southeast Asia and Korea, expressed, 'We are delighted to collaborate with Proud Real Estate once again on the development of 'InterContinental Residences Hua Hin' to bring the highest service standards for a distinctive living experience that enhances daily life. This residential project will set a new benchmark for luxury in the heart of Hua Hin. For IHG, selecting the right partners is crucial to the success of the project, and Proud Real Estate possesses all the necessary qualities as a leading developer committed to creating the highest quality, backed by successful projects like InterContinental Hua Hin Resort, InterContinental Phuket Resort, and Holiday Inn Resort Vana Nava Hua Hin. We are confident in Proud Real Estate's strong business foundation and expertise in Hua Hin, a leading resort town in Thailand.

Mr. Paisit Kaenchan, CEO of Proud Real Estate Public Company Limited, stated, 'The 'InterContinental Residences Hua Hin' project is developed under the concept of 'A Residence of Legacy', a residence that serves as a valuable legacy, encompassing all the best elements to provide a luxury experience that goes beyond mere living and connects family members across generations. It features the best location in Hua Hin, beautifully designed with the concept of 'Colonial with a Modern Twist', blending the essence of Hua Hin in a Colonial style with modern luxury seamlessly. The project offers comprehensive amenities and world-class hotel-standard services.'

With a project value of over 3.5 billion baht, 'InterContinental Residences Hua Hin' provides an elevated quality of life with 70% of the project dedicated to open space, or more than 7,000 square meters, including gardens, a private beach, and seven swimming pools for children, families, seniors, and fitness enthusiasts, including a clear-edge jacuzzi pool, a hidden gym beneath the swimming pool, a spa room, and a beachfront pavilion for events, along with many other amenities.

The project also offers the utmost privacy in living, with only 238 units, and each floor featuring only 3-13 units. Every unit has various sizes and practical designs starting from 45 square meters, including Pool Access units that allow direct access to the pool, duplex three-bedroom units with private pools, and penthouses with 270-degree sea views, sized at 300 square meters. All units come fully furnished, with services and amenities at world-class hotel standards, including butler and concierge services, cleaning services, laundry services, and maintenance services, ensuring a worry-free stay in Hua Hin.

Ms. Aliwasa Patthanathabutr, Managing Director of CBRE, stated, 'In 2019, the overall real estate market in Hua Hin still shows positive trends, as the market is balanced in terms of supply and demand, especially for beachfront condominiums, which are in continuous demand. Surveys indicate that no beachfront projects have been developed in Hua Hin for over 11 years, as the land in that area has primarily been developed into five-star hotels and resorts. As a result, in the past decade, only 356 new beachfront condominiums have been launched, with over 85% sold, mostly intended for use as vacation homes to escape the hustle and bustle of Bangkok. Hua Hin has several public infrastructure development projects, such as the Thailand Riviera project and transportation network developments, including motorways, dual-track railways, and high-speed rail, making travel more convenient and increasing the capacity to accommodate more tourists. Therefore, we believe that the development of the InterContinental Residences Hua Hin, a luxury project unprecedented in Hua Hin, will meet the needs of high-purchasing customers, both as a vacation home and a long-term investment.'

Thank you for the information from www.proudrealestate.co.th