November 19, 2019 – Charn Issara has launched the luxury condominium “The Issara Sathorn” valued at over 2.4 billion baht in the heart of Sathorn, under the concept of “Living Freely... to the Fullest in Every Aspect.” The project emphasizes a living experience that combines the essence of home with urban and natural elements harmoniously, offering views of the Chao Phraya River and Bang Kachao.

Mr. Songkran Issara, CEO and Managing Director of Charn Issara Development Public Company Limited, revealed the current condominium market overview, stating that condominiums in central and suburban areas continue to grow. The demand from high-end customers, who are considered real demand buyers, is still looking for quality products that meet their living needs. This is to address the demands of urban dwellers seeking condominiums in central areas while wanting to escape the chaos. Recently, Charn Issara has launched the luxury condominium “The Issara Sathorn” in the charming area of Chan Road-Sathorn, a location rich with attractions, important sites, and numerous amenities, and conveniently located near the business districts of Silom and Sathorn, with easy access to various transportation options including expressways, BTS, MRT, BRT, and boat services, enhancing overall convenience for residents.

“Charn Issara's customer base primarily consists of those purchasing for actual living. Therefore, we are meticulous in developing our projects, including The Issara Sathorn. This includes selecting a location with potential, a good overall environment, and convenient transportation, ensuring the location is suitable for real relaxation. The Issara Sathorn offers extensive facilities, with designated areas for residents to relax, including a swimming pool area with both saltwater and heated therapeutic pools, and The Sky Gym zone that allows for exercise while enjoying surrounding views. We also prioritize green spaces for relaxation, with several zones such as The Park, The Green, and The View, as well as an Auto Parking system, which is an investment in providing the best for our customers while helping to preserve the environment by reducing carbon dioxide emissions. Additionally, we have chosen A49, a reputable company with extensive experience in residential design, to ensure the project aligns with the lifestyle of the Chan Road-Sathorn area. These factors are crucial for Charn Issara in developing projects that meet the needs of various customer groups, including working professionals, young people, and investors, ensuring a quality lifestyle and comprehensive convenience,” Mr. Songkran stated.

With expertise in developing luxury real estate markets, Charn Issara has previously launched projects such as The Issara Ladprao, various projects in Tew Talay Estate Cha-am-Hua Hin, Sri Panwa Phuket Hotel, Issara Residence Rama 9, Issara Residence Bangna, and Issara Collection Sathorn. This expertise and experience in developing luxury real estate, along with strategic location selection, give confidence that The Issara Sathorn project will receive a positive response.

Mr. Methin Chantharurai, Executive Director of A49 Architects, the designer of The Issara Sathorn project, discussed the design concept, stating that it integrates urban and natural identities. The design distributes green central areas throughout the building from the entrance to the upper floors, allowing residents to feel immersed in true nature. The front of the project features a large green garden with native trees providing shade for residents and creating a context that makes the building feel nestled in complete nature. The 30th floor, which serves as the main facilities floor, includes a swimming pool over 22 meters long that connects views from the Chao Phraya River to the city of Bangkok, along with other green areas that offer various programs to meet residents' needs, such as a vegetable garden area (The Herb) and Active Sky on the rooftop, which enhances the basic facilities like fitness and swimming pools.

“The project’s location, situated between the city and nature, reveals a character that embodies both urban and monochrome elements, with a grid system and green tones. Therefore, the design concept has evolved into four tones, transitioning from wood tones to white, creating a natural appearance at the front of the project. Each floor's design also has a distinct concept, utilizing fins to block sunlight and reduce heat, thereby saving energy,” Mr. Methin added.

In terms of the design of the residential units, they have been designed to align with the lifestyle of actual condominium buyers, aiming to create spacious rooms suitable for both personal living and family use, with well-defined and efficient space allocation in terms of comfort and value. Each bedroom and living room will have windows that receive natural light throughout the day, and the building's layout allows every unit to enjoy beautiful views of the surroundings, whether it be the skyscrapers of Bangkok or the natural scenery of the Chao Phraya River and Bang Kachao. Additionally, energy-saving features include vertical fins that help block sunlight and reduce heat entering the building without obstructing external views.

Ms. Nalindrat Charoensupong, Managing Director of Nexus Property Marketing Co., Ltd., discussed the competitive landscape of the high-end condominium market in the city center, noting that developers are increasingly cautious in developing projects in this segment. This has resulted in higher quality products in genuinely interesting locations. The total supply in this market is 93,122 units, with 3,262 new units launched in the first half of this year, a decrease compared to previous years, which overall is beneficial as new units can sell faster. This year, the demand for condominiums in this segment is primarily focused on buyers looking for actual living spaces.

The overall condominium market in the Sathorn area currently has a total of 22,255 units across 48 projects, with a total sales rate of 84%, which is better than the overall market sales rate of 82%. The average price for high-end condominiums in the city center is 233,200 baht per square meter, while the average price in the Sathorn area is 214,400 baht per square meter. This is an attractive price point, and the demand for condominiums in this area stems from its proximity to the city, workplaces, and multiple connecting roads that facilitate travel throughout Bangkok, as well as being close to educational institutions and residential communities like Charoenkrung, Sathupradit, Nang Linchi, and Yen Akat.

The appeal of the Sathorn-Chan Road area comes from the blend of old community charm with the convenience of being near the city’s business hub. In the near future, a new gray line subway will also pass by the project.

Nexus's sales strategy to stimulate project sales recognizes that the primary target customer group will be end-users, making up over 70%, along with some investors from both Thailand and abroad. Marketing and sales efforts will initially focus on end-users in this area, offering special pricing on select units during the event to allow customers to choose the best units at the best prices first. A key selling point of the project is its location in an old community while being easily connected to Bangkok's business centers in Sathorn and Rama 4. The project offers two types of views: one looking into the city center and the other showcasing the beautiful Chao Phraya River, along with ample parking for all units. Most importantly, it is a condominium developed by the Charn Issara group, ensuring quality products that are thoughtfully designed to meet consumer needs.

Mr. Dithwat Issara, Assistant Managing Director of Creative Media and Information Technology at Charn Issara Development Public Company Limited, stated that The Issara Sathorn project is a 37-story high-rise condominium with 270 units, valued at over 2.4 billion baht, set to begin construction next year, with completion expected around 2022. Prices start at 4.88 million baht, located on approximately 1-2-60 rai of land on Chan-Sathorn Road, with unit sizes ranging from 32.75 to 188 square meters, offering four layouts including 1-bedroom, 2-bedroom, 3-bedroom, and 3-4 bedroom penthouses, each designed to cater to the lifestyle of modern living under the concept “Living Freely... to the Fullest in Every Aspect,” focusing on views of the peaceful Chao Phraya River and Bang Kachao, as well as the vibrant cityscape.

“The highlight of The Issara Sathorn project is our intention to design a building that harmonizes urban and natural elements from micro to macro scales, emphasizing the importance of green spaces distributed throughout the building from the entrance to the top floors. The residential units are designed with sizes and layouts that are truly livable for all family types, ensuring that every unit enjoys views of both the skyscrapers of Bangkok and the natural scenery of the Chao Phraya River and Bang Kachao. The design considers good air circulation, with a limited number of units to foster a sense of warmth and community among residents rather than overcrowding. Each unit features a balcony for residents to enjoy the outdoors, and there is 100% parking availability (conventional + auto parking) for all units, with floor-to-ceiling windows to maximize natural light,” Mr. Dithwat concluded.

Furthermore, the project emphasizes comprehensive amenities that reflect urban living while incorporating green spaces reminiscent of Bang Kachao in the building design, connecting to other usable areas that enhance the quality of life for residents, as reflected in the various common areas across five floors.

Floor 1: Ground

Includes The Park, The Lounge, which serves as the lobby connecting Drop off, Reception, Mailroom, Elevator Hall, and OTW waiting area for vehicles called from the Auto Parking system. This floor features the most green space, with a large grassy garden area for relaxation and a playground. Additionally, there are water features and resting pavilions that enhance the beauty and atmosphere for relaxation within the project.

Floor 2: Mezzanine

Includes the Office zone for the juristic person and Store Me, which provides storage space for personal items, with small to large storage units available for rent.

Floor 30: The Haven

Includes The Sky Gym, The Game, The Space, The Water, The Therapy zones, serving as the main facility floor of the project, featuring a 5 x 22 meter swimming pool and a Wellness Pool for therapeutic relaxation, both equipped with various massage jets. The swimming pool is designed to provide views of both the city and Bang Kachao, with access to a deck area with lounge chairs and a space for events in both indoor and outdoor settings. There is also a Game room for entertainment and The Sky Gym, a rooftop gym equipped with modern exercise equipment for residents.

Floor 34: The View

This facility floor is adjacent to the residential units, incorporating the Concept Floating Forest design to create a tranquil garden atmosphere suitable for relaxation without disturbing the residential areas. This floor features various seating arrangements that allow for different uses, including a Pavilion with tables and seating facing the views of Bang Kachao, making it ideal for relaxation while enjoying the scenery. The greenery on this floor creates a serene atmosphere and helps establish a sense of privacy between the residential units and common areas.

Rooftop 1 - The Herb

This floor is designed as a Backyard Herb Garden, providing space for growing vegetables and herbs, allowing residents to connect with nature and learn about various Thai herbs.

Rooftop 2 will feature Active Sky & The Horizon, a rooftop exercise area including a running track, box jump, and hill running paths. The design of this space incorporates vibrant colors to encourage users to engage in exercise, with patterns that are functional for workouts. Additionally, this floor, being the highest, offers stunning views, with areas for relaxation and viewing, including an amphitheater-style seating and net hammocks extending outside the building, allowing for 360-degree views.

However, regarding the pre-sale of The Issara Sathorn project, a VIP Day event is scheduled for Saturday, November 30, 2019, from 09:00 to 19:00 at Greyhound Café on Nang Linchi Road, offering special promotions such as a buy 1 get 1 free deal for reservations made during the event. Attendees will have the chance to win a vacation condominium from the Blu project in Cha-am-Hua Hin, luxury hotel packages from Baba Beach Club Hua Hin and Sri Panwa Phuket, additional discounts of 10,000 baht, and up to 1,000,000 baht off for reservations made on the day of the event. Customers who register through http://charnissara.com/theissarasathorn will receive an additional discount of up to 40,000 baht, and those who reserve and sign contracts during the event will receive an iPhone 11 Pro. Additionally, Charn Issara Member Card holders will receive an extra discount of 20,000 baht. For more information, please contact 02 308 2222, Line: @theissarasathorn and visit http://charnissara.com/theissarasathorn.

Thank you for the information from charnissara.com