Asset World Corporation (AWC), a leading real estate developer in Thailand focused on comprehensive lifestyle solutions, is making significant strides in expanding its portfolio of hotel and lifestyle tourism projects to create a better future for the Thai tourism industry. This is marked by a crucial contract signing with Marriott International to bring three world-class hotel brands to Pattaya and Phuket, two well-known beach destinations globally. The collaboration with Marriott, a global hotel management leader, represents the first step towards creating a new landmark in the heart of Pattaya, featuring world-class hotels for both MICE travelers and tourists, as well as a new shopping destination, and introducing innovative hotel concepts that inspire and energize guests in Phuket, ready to welcome a diverse clientele.

AWC CENTER PATTAYA is a new mega mixed-use project that includes the JW Marriott The Pattaya Beach Resort and Spa and Pattaya Marriott Marquis, along with an iconic lifestyle shopping destination in Pattaya, set to offer a luxurious experience to a global clientele, including MICE travelers and tourists, as well as corporate clients. Meanwhile, the Courtyard by Marriott Phuket Town will set a new standard for upscale hotels with its distinctive style in the heart of Phuket.

Mr. Wallapa Traisorat, CEO and Managing Director of Asset World Corporation Public Company Limited (AWC), stated, "We are very pleased to continue our collaboration with Marriott International to create a better future by developing world-class projects that elevate the standards of the Thai tourism industry. This partnership with Marriott will provide exceptional experiences for both business and leisure travelers through superior service."

"With the commitment of Asset World Corporation and confidence in the strong growth potential of Thailand's tourism industry, AWC has a vision and mission to collaboratively create a better future for communities, society, and the country through real estate development and management that caters to comprehensive lifestyle needs in Thailand. The tourism industry in Thailand continues to grow as it is a destination for travelers worldwide, and we also see strong long-term potential in Thailand's MICE industry, evidenced by an average growth rate of 47.6% over the past five years. Additionally, the recent progress of key government infrastructure projects, such as high-speed rail connecting Don Mueang, Suvarnabhumi, and U-Tapao airports, which are part of the Eastern Economic Corridor (EEC) project, plays a crucial role in promoting travel and tourism business in Thailand. It is well-known that Pattaya and Phuket are significant cities in Thailand that have become ultimate destinations for both tourists and MICE travelers, continuously attracting both groups with various readiness factors. With our mission to create a better future, our new iconic project in Pattaya will truly elevate it as a comprehensive destination for MICE travelers, equipped with facilities and services ready for business activities, leisure, entertainment, and various lifestyles. The new hotel in Phuket will help transform the tourism landscape in downtown Phuket with a modern atmosphere infused with the charm of the city, offering services and amenities for travelers."

The strength of hotels under the Marriott brand lies in their strong global distribution platform, the creation of engaging sales and marketing campaigns, and a highly experienced team in the hotel business. Furthermore, Marriott has a large network and membership programs that are key factors in consistently attracting new guests and customers.

Mr. Craig S. Smith, President of Marriott International Asia Pacific, stated, "We recognize the strong and long-standing relationship with Asset World Corporation and our continued growth together. The signing of this important contract for the management of three new hotels in Pattaya and Phuket reflects our commitment to creating the highest standards in the hotel business. We are proud to play a significant role in promoting AWC's vision to diversify its portfolio of hotels and lifestyle tourism projects in Thailand."

A new mega mixed-use project in the heart of Pattaya

AWC CENTER PATTAYA is AWC's new mixed-use project, a large-scale destination that will be an unprecedented lifestyle hub in Pattaya, reflecting its leadership in real estate development and transforming Pattaya into a leading lifestyle and tourism center in Thailand. This project will become a new iconic development modeled after the successful Asiatique The Riverfront in Bangkok, featuring retail and leisure spaces both indoors and outdoors, under a diverse atmosphere catering to customers of all ages, along with two luxury hotels under the Marriott brand.

The JW Marriott The Pattaya Beach Resort and Spa and Pattaya Marriott Marquis are both located within the new mixed-use project in central Pattaya, comprising a total of 1,298 rooms, 11 restaurants and dining options, and over 10,000 square meters of event, meeting, and seminar space. The target clientele for the JW Marriott The Pattaya Beach Resort and Spa includes modern travelers seeking luxurious accommodations that provide a relaxing atmosphere and fulfill both physical and mental needs with a variety of carefully curated services within the hotel. Meanwhile, the Pattaya Marriott Marquis, reflecting the brand's concept of "Let Your Mind Travel," will integrate innovative modern design in its rooms, designed to offer the utmost comfort to guests, smart services, and dining options that cater to every traveler's needs, making the hotel a space to spark creativity for guests from around the world.

Courtyard by Marriott Phuket Town

The Courtyard by Marriott Phuket Town is located in the heart of Phuket Town, surrounded by beautiful old Sino-Portuguese architecture, offering a stunning atmosphere along both sides of the street. The Courtyard by Marriott Phuket is a transformation of the long-established Metropole Phuket hotel, comprising 248 rooms, two restaurants, and over 2,000 square meters of meeting space, providing experiences that energize and inspire guests, both business and leisure travelers, with modern and comprehensive amenities.

The signing of this contract marks a significant milestone for Asset World Corporation, one of the largest hotel brand owners in the Marriott International network in the Asia Pacific (excluding China), with a total of 4,252 rooms across Thailand (from 9 operating hotels with a total of 3,452 rooms and 1 hotel under development with 800 rooms). This contract signing will result in the addition of three hotels (in Pattaya and Phuket with a total of 1,546 rooms), increasing the total number of rooms to 5,820 (which, when combined with all hotels in the company's network, totals 6,826 rooms). Asset World Corporation continues to strengthen its long-standing partnership with Marriott International to collaboratively create a better future with valuable assets for everyone.