(Bangkok, November 4, 2019) Sansiri is stimulating the overall real estate market in the fourth quarter by accelerating the transfer of ready-to-move-in projects and gradually delivering units to real demand customers. The 'La Casita' project, a Spanish-style vacation condo, starts at 2.19 million baht, with a total value of 2.3 billion baht and 705 units. The pre-sale transfer rate has reached 90%, reaffirming its leadership in the Thai real estate market and as the No. 1 developer of urban vacation condos in Hua Hin for over 35 years, with more than 22 projects and one hotel. The company is responding to government measures with the campaign 'Boosting Power Beyond the State' offering free transfers and mortgage registration before the end of 2019, confident in achieving a total transfer target of 32 billion baht this year.

Mr. Piti Jarukamjorn, Deputy Managing Director of Condominium Project Development and Strategic Management at Sansiri Public Company Limited, revealed that 'Sansiri originated from the 'Pearl House,' which was the first flagship project developed. Currently, the project value has increased by over 1,000% from the original selling price of 7 million baht at the project's launch. This increase is due to the management and maintenance by Plus Property, which has managed the project as if it were the first day it opened, helping to create added value for the project. With expertise in developing over 22 projects and one hotel in Hua Hin, Sansiri has a competitive advantage by understanding customer needs and the development of each project in different locations.

Recently, with the 'La Casita' project, over 90% of units have been sold, amounting to 2.1 billion baht, and it is expected to close sales within the first quarter of 2020. This reinforces its leadership in managing every aspect of living, from purchase, transfer, relocation, and moving in, managed by Plus Property, which is a key strength that sets it apart from competitors in Hua Hin. Customers can feel secure with the 24-hour LIV-24 service and numerous lifestyle privileges from Sansiri Family. We are confident that we will receive a positive response from customers as always and can aim for a total transfer of 32 billion baht based on three main factors: strategic marketing planning and project development that meets genuine demand in every segment in line with market conditions since the beginning of the year, attractive transfer promotion designs to stimulate transfers considering customer needs (Customer Centric) in each group with a customization marketing strategy for both current customers and expanding new customer bases, as well as current transfer volumes.

Regarding the overall direction of the real estate market in Hua Hin – Cha-am, the first half of 2019 saw continued growth with 1,000 – 2,000 new condominium units entering the market each year and a total sales rate of 76%. The average absorption rate has been around 10 units per project per month, with an average selling price of 90,000 baht per square meter and a maximum offering price of 250,000 - 300,000 baht per square meter. Additionally, Hua Hin has benefited from government infrastructure development, including the ferry service from Pattaya to Hua Hin and Bang Pu, which is already operational, the Nakhon Pathom-Cha-am motorway, and plans for future high-speed rail development, which will create opportunities to attract more tourists, currently growing at 6% per year, leading to potential increases in land and property prices due to government infrastructure development.

La Casita is an 8-story Spanish-style condominium project with 705 units, consisting of 1-2 bedrooms ranging from 26.50 to 91.00 square meters on over 6 rai of land, with over 2.5 rai of common area. Inspired by distinctive Spanish architecture, it features dimensional design and pastel colors, blending classic elements amidst the atmosphere of Ibiza, Spain, with the essence of white sandy beaches and the sea. It comes with extensive common facilities, including a large swimming pool over 1,000 square meters and more than 100 meters long, which is twice the length of an Olympic pool, Palm Court for communal kitchen or relaxation space, Blooming Wall for privacy, Paradise Garden, a large garden in the Spanish style, The Great Lawn for green space to breathe fresh air for relaxation, and a Lap Pool with shaded walkways around the project.

Additionally, Sansiri has launched two new campaigns to stimulate transfers in the final stretch of 2019, which will encourage buyers to choose La Casita more and make quicker decisions:

  • 'Boosting Power Beyond the State' offers immediate free transfer fees and free mortgage registration, along with cash back and promotions in 17 ready-to-move-in residential projects priced below 3 million baht nationwide, exclusively for customers who purchase and transfer within this year.
  • 'Reserve 5,000, Get 5 Free!' La Casita reservations start at just 5,000 baht, with immediate occupancy, covering two years of free payments, free furniture worth 60,000 baht, and full electrical appliances starting at 2.19 million baht from now until December 15, 2019.

We are confident that the new government measures and the latest campaigns will receive a positive response from real demand customers, which will encourage more people to choose La Casita and make quicker decisions, leading to an increase in customers reserving and transferring ownership, which will help the company achieve a total transfer of 32 billion baht for the year,' Mr. Piti stated.

For more details about the La Casita project, visit http://siri.ly/ITWwhMB

Thank you for the information from www.sansiri.com