Ananda Development Public Company Limited, or ANAN, a leader in urban residential development, holds the top position in the market for BTS-connected condominiums. The company is committed to creating residences that perfectly meet the needs of urban living. They are set to launch 4 new projects at competitive prices in prime locations such as Phong Phong, Phra Khanong, Chula-Samyan, and Charan Sanitwong, offering a complete living experience while unveiling the concept of ANANDA URBAN WELLNESS, which pays attention to every detail. The aim is to enhance the quality of urban living and sustainable life quality, fulfilling every aspect of urban life through these 4 new projects, with a total value of over 13 billion baht, starting from 1.59 to 5.73 million baht, or priced per square meter starting at just 62,000 to 149,000 baht. The projects come with new selling points and features tailored to meet customer needs and the current real estate market conditions, reinforcing confidence that the demand for residences near BTS will continue to exist.

           Mr. Chanont Ruangkritya, CEO and Managing Director of Ananda Development Public Company Limited stated that the company believes that the Thai economy will continue to expand in the long term. Continuous investment in infrastructure projects and rail mass transit systems, along with the growth rate of the Thai economy (GDP), is still increasing from the previous year. Although the overall economy remains volatile in the short term due to both domestic and international factors, the company is prepared and flexible to adapt to various situations appropriately, driving the organization towards strong success through the development of technologies and innovations applied in projects to help elevate the quality of urban life at reasonable and accessible prices. Additionally, there is ongoing development of quality residences in high-potential locations near BTS, which will continue to expand from 109 to 319 stations in the future, meeting the needs of modern urban dwellers who seek convenience and comprehensive amenities.

           For the launch of these 4 new projects, they are considered top-tier projects designed to meet the needs of both customers and the current real estate market conditions, with competitive pricing and the best quality in prime locations, complemented by designs and functions that enhance every aspect of life. The total project value exceeds 13 billion baht, and the company is confident that these 4 projects can generate total sales of over 5.2 billion baht during the project launch period, including: 

           1. IDEO Chula-Samyan (IDEO CHULA – SAMYAN) A 34 and 35-story high-rise condominium project with 773 units, project value of 4.846 billion baht, starting price of 3.59 million baht, just 400 meters from MRT Samyan. The common area spans 3 floors with a 24-hour fitness center, a condominium designed for Chula life!! Meet us at the Pre-sales event on November 9-10 at the Sales Gallery.

           2. IDEO Sukhumvit-Rama 4 (IDEO SUKHUMVIT – RAMA 4)A 32-story high-rise condominium project with 642 units, project value of 4.087 billion baht, starting price of 3.59 million baht, near BTS Phra Khanong, just 350 meters away. The units feature a ceiling height of 2.9 meters, a 6-story courtyard, over 2,500 square meters of green space, and a sky lobby on the 6th floor, accommodating a lifestyle for all 3 generations. Meet us at the Pre-sales event on November 16-17 at the Sales Gallery.

           3. IDEO Charan 70-Riverview (IDEO CHARAN 70 – RIVERVIEW)A 38-story high-rise condominium project with 1,421 units, project value of 3.5 billion baht, starting price of 1.59 million baht, just 295 meters from MRT Bang Phlat station. Every unit offers a river view (from the 10th floor), and the top common area features a river view, along with a HYBRID room (4.5-meter high ceiling) that offers the first river view in the Charan Sanitwong area. Book early for the best price through Online Booking on November 5 and at the Sales Gallery on November 16-17.

           4. Q Prasarnmit (Q PRASARNMIT) A 7-story low-rise condominium project with 76 units, project value of 712 million baht, starting price of 149,000 baht per square meter, located just 120 meters from Srinakharinwirot University, Prasarnmit. It offers a high level of privacy with a limited number of units. Special!! Completed before sale, ready to move in, and available for viewing the actual room and atmosphere. Meet us at the VIP Date event on November 8-10 at the Sales Gallery.

           The concept of ANANDA URBAN WELLNESS is a development idea aimed at enhancing the quality of life, not just focusing on residential development. The goal is to elevate the quality of urban living and sustainable life quality, creating a better life for urban dwellers while being environmentally friendly. This concept consists of three main ideas:

           1. Active Well Being: Designing an environment that is friendly to residents, emphasizing the quality of life of residents, including appropriate lighting design for each area, sufficient green space, and active gym areas both inside and outside the building. It also involves using materials with low VOC content and prioritizing design for residents of all ages, including those with disabilities, whether in common areas or access to various amenities (Universal Design).

           2. Sustainability Design with Zero Pollution: Designing with a passive design concept that saves energy and is environmentally friendly, such as increasing green space in various common areas to create a better environment for residents, or designing the lobby to be semi-outdoor to allow natural airflow or implementing an air ventilation system within the building to reduce energy consumption and pollution in the city.

           3. Tech Smart Living Solutions: Innovative design using technology to provide convenience for residents while also emphasizing privacy and security for homeowners.

           The company also prioritizes conducting business with caution by carefully planning finances at all times, with over 5.9 billion baht in cash flow (as of June 2019). The company continuously monitors the situation from both domestic and international factors and is prepared to adjust business plans if necessary to maintain long-term stability.

           “Although the market situation is volatile, the demand for housing in the country has not diminished or disappeared from the market. Ananda must study and work hard to develop residences that best meet the needs of urban living, and we sincerely hope that all 4 projects we have developed with dedication will receive a good response and win the hearts of urban dwellers as before,” Mr. Chanont concluded.

Thank you for the information from www.ananda.co.th