'BC' Property Agent, a leading firm under AP Thailand Group, aims to become the sole provider of comprehensive services in Thailand, establishing THE 1st DIGITAL PROPERTY AGENT ECOSYSTEM.

  • Highlighting its strengths with big data analytics, one of the tools to identify future investment trends, BC is confident it will meet the needs of all clients, including buyers, sellers, and renters.
  • Ready to partner with 10 digital real estate platforms, both domestic and international, to create valuable returns for all types of assets.

Bangkok (September 30, 2019) – BC (Bangkok City Smart Co., Ltd.), Thailand's number one property agent under AP Thailand Group, is advancing its operational direction towards becoming "the sole property agent in Thailand providing comprehensive services in one place" (THE 1st DIGITAL PROPERTY AGENT ECOSYSTEM). It aims to be a central hub connecting global real estate databases, complete with an ecosystem for managing buying, selling, renting, and investment consulting through a real-time digital platform, while collaborating with 10 partners both domestically and internationally to create valuable returns for all types of real estate assets under BC's continuous management.

Mr. Kayan Tantichatiwat, Director of Bangkok City Smart Co., Ltd., stated, "BC aims to continue the core mission of AP Thailand in creating a world of quality living, enhancing the quality of life for people in society. The digital disruption trend has led to changes in consumer behavior and business models. Therefore, the company is adjusting its operational direction towards becoming 'the sole property agent in Thailand providing comprehensive services in one place' (THE 1st DIGITAL PROPERTY AGENT ECOSYSTEM), serving as a hub connecting global real estate databases, differentiated by an ecosystem for managing buying, selling, renting, and investment consulting through a comprehensive digital system, while partnering with 10 domestic and international partners to create opportunities and valuable returns for all types of real estate assets under BC's continuous management."

"With over 14 years of experience in the property agent business, we have substantial data in the real estate sector, including information on demand, supply, and rental rates each year. This big data is crucial in differentiating BC. Additionally, the trend among the younger generation, where digital has become a fundamental aspect of life, along with the need for reliable information before making investment decisions, has led BC to intensify its operational approach by developing an all-in-one intelligent online platform and collaborating with partners to create sales opportunities and valuable returns for our clients," Mr. Kayan added.

The operational direction to lead BC towards becoming THE 1st DIGITAL PROPERTY AGENT ECOSYSTEM includes:

1) ONLINE CENTRALIZATION – A large real estate database hub connecting buyers, sellers, and renters with the asset management systems of BC, covering all types of properties, including condominiums, single houses, and townhomes, with a total asset value exceeding 144 billion baht. This is facilitated through the BC Intelligent Platform, which displays all properties in 7 prime locations across Bangkok for easy searching of desired residences, along with the BC Membership Dashboard that allows sellers and landlords to manage their asset portfolios in real-time.

2) THE POWER OF ONLINE NETWORKING – Creating business opportunities and valuable returns for all assets serviced through BC by partnering with 10 leading digital real estate platforms, both domestic and international, to build the largest community for buying and renting real estate globally, connecting data from Thailand, Asia, and Europe. By the end of 2019, assets managed by BC through digital systems are expected to reach no less than 96 million views per month, with clicks for information exceeding 4.8 million clicks per month.

3) PROPERTY CONSULTANT ON CLOUD – A tool that gathers essential information for buying, selling, renting, or investing in one place, providing detailed market trend insights in areas of client interest, and serving as a reliable decision-making aid. This service is offered through various channels and covers more comprehensively on a platform accessible anytime, anywhere, with 6 new features designed to address pain points effectively, including:

– Trending Search: An intelligent search tool based on market trends, ideal for users seeking quick information, especially new clients unsure of which keywords to use, allowing them to click without typing for tailored recommendations.

– BKK 7 Zones: A tool that narrows down information by recommending projects in 7 potential zones in the city center, analyzing average price trends and target customer lifestyles in each zone.

– GURU Review: Investment trend recommendations from experts in various fields, such as Rabbit Finance and DDproperty.

– Innovative Map: Enhancing property search clarity with a new format that presents project locations, surrounding environments, and starting sale and rental prices to aid in purchasing decisions with precision.

– Forecast Rate: Accurate market price trend analysis referencing data from big data that compiles transaction prices from actual market sales through BC Research Intelligence.

– Mortgage Calculator: Facilitating users by calculating and comparing bank loan offerings along with payment values to find projects in valuable locations that align with their payment capabilities.

"This operational upgrade aims to position BC as the number one property agent in consumers' minds, delivering maximum benefits that meet customer needs through 3 key dimensions: 1) A comprehensive real estate database hub that allows clients to manage their assets in real-time, ensuring that properties under BC's care continuously create added value; 2) Differentiation through the integration of intelligent technology with a specialized team, identifying opportunities and investments with superior results; 3) A gateway to today's and tomorrow's real estate investments, with a network of partners ready to create business opportunities and valuable returns for all assets serviced through BC," Mr. Kayan concluded.

"Regarding the resale market trend in the real estate sector, especially for condominiums, there is still significant opportunity in central locations due to continuously rising land prices, positively impacting the resale market's renewed interest. For instance, data from condominiums in the Ploenchit-Chidlom area shows that over the past 5 years, the average selling price per square meter between new condominiums and resale condominiums in this area differs by approximately 40%. Additionally, considering the profit from property sales (Capital Gain), luxury products priced around 150,000-200,000 baht per square meter have an average profit growth of 5.92%, clearly reflecting the opportunities in the resale market. The 'LIFE One Wireless' project on Wireless Road, a flagship luxury condominium completed and ready for occupancy by AP Thailand, is one of the highlighted projects of interest due to its complete and beautiful potential, with resale prices that are reasonable compared to the average prices of new projects launched in 2019, approximately 60-70% (the average resale price of LIFE One Wireless is around 179,000 baht/sqm, while the pre-sale price of new projects in 2019 averages around 330,000 baht/sqm). Furthermore, the limited new supply in this renowned area suggests that the LIFE One Wireless project will receive a positive market response," Mr. Kayan summarized.

BC provides comprehensive real estate services under three main operations: 1) Resale Business – property resale services, currently managing assets valued at approximately 140 billion baht; 2) Rental Business – property rental services and tenant recruitment, with a total rental value of no less than 3.9 billion baht per year; and finally, 3) Exclusive Sole Agent – the business of selling new products both in Thailand and abroad, with an average of 25% of BC's portfolio being AP Thailand products, while the rest consists of products from other brands that BC is trusted to manage, ranging from luxury to ultra-luxury across all city locations, with connections to various forms of public transport (BTS, MRT, and AIRPORT LINK).

Thank you for the information from www.apthai.com