SC Asset has launched an advertising campaign titled “Homes for All Birds” - comfortable homes for everyone. The campaign features 5 popular songs that resonate with all ages, including 'Single Person', 'Can Be Repaired', 'Sharing Stories', 'Taking Care of the Heart', and 'Relaxing' by Thailand's famous superstar, conveying the message of a worry-free home in the SC Asset style.

           Chada Kuladilok, Head of Corporate Brand Strategy at SC Asset Corporation Public Company Limited, stated, “Consumers have changed significantly, with diverse genders, preferences, life experiences, and attitudes leading to varied demands and behaviors in daily life. Creating products that meet everyone's needs is a challenge and something we have always prioritized. We want homes to be places where our customers feel comfortable, equipped with functions and solutions that cater to their needs, ensuring a worry-free living experience. For this important communication, we chose songs by Bird Thongchai that evoke a worry-free feeling of good old days, and his music resonates with people of all ages.”

           The “Homes for All Birds” campaign is narrated through 4 stories featuring 5 characters: Daddy Bird, Madame Bird, Teen Bird, Grandpa Bird, and Little Bird, reflecting different lifestyles in 5 distinct stories:

           “Single Person” (Song: 'Single Person') tells the story of Daddy Bird, a young man starting a family who faces challenges after buying an old house to renovate, only to discover a well-designed home by SC Asset.

           “Can Be Repaired” (Song: 'Can Be Repaired') narrates the story of Madame Bird, reflecting the insights of many women who may not be skilled in home repairs but can live worry-free because SC Asset offers professional services through SC Able.

           “Sharing Stories” (Song: 'Sharing Stories') features Teen Bird, a young man dealing with heartbreak, wandering home late at night. However, the neighborhood is not as scary as it seems, thanks to comprehensive security systems and a caring security guard nearby.

           “Taking Care of the Heart” (Song: 'Taking Care of the Heart') tells the story of Grandpa Bird and Little Bird, representing the elderly and children who often stay home during the day while others work. They need not worry about home care, as the “Home Care App” and RueJai Subscription service from SC Asset provide monthly home maintenance packages.

           Finally, the song 'Relaxing' summarizes all solutions for living, reinforcing the message that SC Asset truly understands the insights of every customer group.

           With a fresh perspective from the youth group Rap is Now, known for creating engaging online content appealing to audiences from elementary school to age 23, and boasting over 2.2 million subscribers on YouTube, the campaign presents vibrant and captivating stories in its advertisements.

           What does your Worry-Free Home look like? Discover the stories of Daddy Bird, Madame Bird, Teen Bird, Grandpa Bird, and Little Bird, along with all home solutions through music videos of these 5 familiar songs, reflecting the quality and services of SC Asset. You can view all the stories at http://bit.ly/2UydPrh.

 

Thank you for the information from www.scasset.com.