Entering the third quarter of 2019, AP Thailand launches the high-end condo 'LIFE Sathorn Sierra' to meet the full demand for high-rise living in the Talat Phlu area, revealing a new dimension of urban life just 150 meters from the BTS Talat Phlu station, with an average starting price of approximately 87,000 THB/sq.m. The highlight is the 'FOREST PARK IN THE CITY' on over 5 rai of common area, seamlessly integrating magnificent nature with urban living.

Bangkok (September 2, 2019) – Today, AP (Thailand) Public Company Limited, a leader in innovative urban residential development, is making a strong move to penetrate the condo market in the Talat Phlu area once again with the announcement of the launch of its latest condo project, 'LIFE Sathorn Sierra'. This project represents a new model of urban living, creating a blueprint for sustainable quality of life in Thailand with the largest FOREST PARK IN THE CITY on over 5 rai of common area, delivering the ultimate living experience that harmonizes urban dwellers, large trees, and nature sustainably. Located just 150 meters from BTS Talat Phlu and 100 meters from BRT Ratchaphruek, with prices starting at only 2.49 million THB (approximately 87,000 THB/sq.m.), the project will also feature an exclusive café experience amidst the grandeur of nature in the city, offering special drink menus during the Open House event on September 7-8 at the Sales Gallery of the LIFE Sathorn Sierra project, along with special discounts of up to 300,000 THB and a free Samsung Note10+.

          Mr. Witakarn Chantawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, "The overall condo market in the first half of the year reflects a continuous demand from customers seeking new residences, especially among real demand customers in the mid to upper segments. The challenge for developers today is that merely acquiring land near the BTS is no longer sufficient to guarantee success. The key to success in developing new projects must involve understanding lifestyle trends and the increasingly specific needs of customers. Therefore, creating differentiated products that deliver new living experiences, sustainable functionality, and the ability to manage pricing packages that align with local demand, as well as ensuring quality construction, maintenance, and after-sales service, are all priorities for AP in developing and delivering tangible quality of life."

          "In developing the latest condo project in the third quarter of 2019, LIFE Sathorn Sierra, AP has integrated AI BIM (Artificial Intelligence Building Information Modeling), a smart construction design technology, comprehensively from project planning, master plan management, unit layout, common area design, to various systems, continuing through to after-sales care to ensure that every square inch within LIFE Sathorn Sierra serves as a model for a new dimension of living that also creates a blueprint for sustainable quality of life in Thailand, fully aligning with the lifestyles of the new urban generation," Mr. Witakarn added.

          "The target group in the Sathorn, Thapra, and Talat Phlu areas has considerable purchasing power. According to a 10-year demand survey by AP, the rate of new condo sales stands at 84% and continues to trend upward due to the convenience of travel just 5 minutes from the Sathorn CBD and the comprehensive amenities in the surrounding area, along with a rental yield of approximately 4.5 - 5%, making condos in this area highly attractive. Previously, AP had a project that achieved 100% sales closure, namely Aspire Sathorn-Thapra, which has given us experience, expertise, and a deep understanding of the unique and specific needs of customers in this area. We found that the average age of the target customer group looking for residences in this area is between 25-37 years, seeking urban living while still desiring proximity to nature," Mr. Witakarn stated.

          "This led to the design of LIFE Sathorn Sierra under the concept of 'LIVE IN THE EXTENDED NATURE', bringing magnificent nature to enhance urban life towards sustainable living through 4 key ideas: (1) THE FOREST PARK IN THE CITY - the largest common area of over 5 rai in a natural atmosphere, featuring a swimming pool amidst large trees over 100 meters long, along with an indoor facility on the 40th floor offering the highest views in the area, providing residents with a sense of tranquility and a 360-degree view of the urban forest; (2) THE INTERSECTION OF CONVENIENCE - connecting all travel routes for quick access to the city center, equipped with complete amenities such as BTS Talat Phlu, BRT Ratchaphruek, 'Talat Phlu' or Chinatown on the Thonburi side, and ICONSIAM, a riverside landmark; (3) THE BEST CHANCE - the only project on the Thonburi side offering wider unit ownership opportunities, fulfilling more needs with One Bed Plus units available in various layouts suitable for every lifestyle; (4) NEW LIFE REASONABLE PRICE - offering the best quality of life sustainably at a reasonable price, starting at approximately 87,000 THB/sq.m. Additionally, AP has integrated AI BIM from site planning to comprehensive after-sales care for the first time in Thailand, enabling AP to manage complex projects easily and accurately with 360-degree BIM inspections, allowing building plans to align with weather conditions and suitable plant species for sunlight at different times, reinforcing AP's standard for residential project development towards quality living in the future under the philosophy of GROW, the master plan for sustainable development of the AP WORLD vision," Mr. Witakarn concluded.

          'LIFE Sathorn Sierra' is a high-end condominium project co-developed by AP and its Japanese partner, Mitsubishi Estate Residence (a subsidiary of Mitsubishi Estate Group - MEC), valued at 6.3 billion THB, located on over 8 rai in the heart of the Sathorn CBD, a major business hub in Bangkok, offering convenient transportation access near ICONSIAM, a riverside landmark, and providing a full living experience. LIFE Sathorn Sierra consists of a 40-story residential building with 1,971 units, featuring various room sizes that connect every lifestyle with the lush nature within the project, including: 1) Studio rooms of 28 sq.m.; 2) One-bedroom units of 32 and 34 sq.m.; 3) Special one-bedroom units of 35 and 39 sq.m.; 4) Two-bedroom units of 57.5 sq.m., along with THE FOREST PARK connecting from floors 1-5 and over 5 rai of common area, with prices starting at 2.49 million THB (approximately 87,000 THB/sq.m.).

          Experience a new definition of living that integrates urban life with magnificent nature all in one place at 'LIFE Sathorn Sierra', the latest high-end condominium starting at 2.49 million THB, featuring the first exclusive experience with a café amidst the grandeur of nature in the city, along with 3 special health-conscious drink menus: Sierra Corn Soy Latte, Brown Sugar Jelly Tea x Chia Seed, and Blue Melonade, available during the Open House event on September 7-8 at the Sales Gallery of the LIFE Sathorn Sierra project, with special discounts of up to 300,000 THB and a free Samsung Note10+. For more information, call 1623 or visit www.apthai.com.


Thank you for the information from www.apthai.com