"Origin" is moving forward with plans to accommodate an investment of 1.5 trillion baht in the EEC, aiming to develop a mega mixed-use project worth tens of billions, "Origin Smart City Rayong," in the heart of the New CBD of Rayong on over 25 rai of land. This project will create a smart city and a comprehensive lifestyle hub, including condominiums, community malls, retail spaces, hotels, serviced apartments, and serviced offices, emphasizing the concept of Beyond A Living Platform to enhance living standards with Smart Tech, Smart Eco, and Smart Community, addressing the needs of future living. The company is confident of positive feedback after the success of its mixed-use projects in Sriracha and Laem Chabang, with plans to launch the first phase of development in Rayong this September.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that the framework for investment in the Eastern Economic Corridor (EEC) by both the government and private sectors over the past five years (2017-2021) has led to continuous growth in the three provinces of the EEC: Rayong, Chonburi, and Chachoengsao. Numerous mega projects are set to emerge, enhancing transportation connectivity via high-speed rail, air travel through U-Tapao Airport, and maritime routes through the deep-sea port at Map Ta Phut, positioning the EEC as a potential new business center (New CBD) in Thailand.

“In the past, we may have been accustomed to thinking that CBD and New CBD must be located in Bangkok. However, with the investment in mega infrastructure projects in the EEC, there will be a massive flow of capital, creating over 100,000 jobs in the area and attracting more than 10 million tourists annually. Many areas within the EEC have the potential to become a New CBD as well,” Mr. Pirapong stated.

Rayong is a province with significant potential and stands out in the EEC, currently housing over 1 million residents, with a high average income per capita, ranking among the top in the country. Employees relocating from Bangkok earn an average starting salary of around 50,000 baht. Overall, the province has a large consumer base with high purchasing power. Continuous investments related to the EEC will further increase the demand for quality housing and lifestyle amenities in the area.

Mr. Pirapong further stated that to support investment and enhance growth potential, the company has acquired several plots of land at the "Nern Samli Intersection" in Rayong, adjacent to Sukhumvit Road, which is considered the "golden zone" of Rayong. These plots have been consolidated into a single piece of land over 24 rai, making it the largest private land parcel in the province, aimed at developing the area into a New CBD, a smart city, and a comprehensive lifestyle hub, featuring the tallest condominium in Rayong, community malls, hotels, serviced apartments, and serviced offices, under the project name "Origin Smart City Rayong," which is expected to have a total project value of no less than 10 billion baht, building on the company's Blue Ocean strategy that focuses on investing in high-potential locations with relatively low competition.

"Origin Smart City Rayong will be developed under the concept of Beyond A Living Platform, enhancing the living standards and lifestyles of local residents with a living platform that allows for smart life management, integrating technology and innovation to facilitate various aspects of life, creating a mixed-use kingdom, and elevating the area to become the New CBD of Rayong, while also serving as a model city for renewable energy," Mr. Pirapong said.

Mr. Arut Changthong, Managing Director of the EEC Business Group at Origin Property Public Company Limited, stated that the Beyond A Living Platform concept of Origin Smart City Rayong consists of three main pillars: 1. Smart Tech, which incorporates the Internet of Things to "transform" life into future living, including Home Automation that allows control of various aspects of living spaces with a touch, and Intelligent Facilities such as Smart Security, VR Fitness, Smart Lockers, and Smart Screens (smart mirrors).

2. Smart Eco focuses on energy management systems to create a better quality of life for residents and maximize benefits from energy use efficiently, utilizing technologies such as Solar Cells to harness clean energy from solar power to reduce electricity costs in common areas, Smart Shelter stations powered by solar energy, equipped with Smart Screens to check weather conditions, along with Bike Sharing points and EV Chargers for electric vehicle charging.

3. Smart Community within the mixed-use project includes community spaces and comprehensive services, suitable for being a lifestyle hub for the area, promoting the creation of an ecosystem in the form of a Cashless Society, where various services can be paid for via e-Payment and QR Code Payment.

“We have received a very positive response from the development of the Origin City Laem Chabang-Sriracha as a new landmark in Chonburi and have become another large project in the EEC area. Therefore, we are confident that Origin Smart City Rayong, under the Beyond A Living Platform concept, will receive a good response and become a smart city that enhances the quality of life for local residents,” Mr. Arut stated.

The company is currently in the process of finalizing the roadmap for the development of Origin Smart City Rayong, with plans to complete and reveal the first phase development plan in September.

Origin Property Public Company Limited has a diverse business structure, including 1. Residential Development Business, developing condominiums and housing projects, with 58 projects such as PARK ORIGIN, KnightsBridge, Notting Hill, Kensington, The Origin, and Britania, with a total project value exceeding 95 billion baht. 2. Recurring Income Business, such as hotels, serviced apartments, and retail. 3. Service Business, including property management, real estate agency, real estate consulting, and a vision to continuously expand into new business types to become a comprehensive real estate operator.

Thank you for the information from www.origin.co.th