Supalai Unveils Plans for the Second Half of 2019 and Launches Supalai City Resort Sukhumvit 107

      The company has created products that cater to the lifestyles of modern families, focusing on quality and price, such as technology for safety and convenience, including Home Automation. It also recognizes the importance of housing that considers the comfort of all ages (Universal Design). These innovations are just part of Supalai's commitment to enhancing the quality of life for Thais and creating a living environment that is “peaceful and happy.”

       Furthermore, the company is committed to developing real estate alongside the concept of “Supalai Cares... Creating a Better Thai Society,” focusing on improving the quality of life for people in society with a sense of corporate social responsibility, leading to sustainable development in line with the SDGs (Sustainable Development Goals). The company drives sustainable organizational development towards CSR-IN-PROCESS, emphasizing the importance of stakeholders in all production processes through various activities, including education, environmental initiatives, arts and culture, and community projects, such as the senior housing project “Supalai Watthanalai,” which is currently underway. These efforts are seen as key factors in Supalai's success and its commitment to delivering products born from happiness for the sustainable development of Thai society.

        Regarding the campaign “Supalai is Generous: Celebrating 30 Years with 30 Million Baht Giveaway,” it serves as a token of appreciation to customers who have trusted and been part of the journey towards success. The campaign has received positive feedback, creating a lasting impression and confidence among consumers towards the company. Customers who won in the first draw of the campaign last July expressed their delight in being part of the 30th-anniversary celebration, feeling like part of the Supalai family, and appreciating the company's recognition of consumer importance. This campaign also allows consumers to participate and win prizes until September 30.

        Mr. Traitecha Tangmatitham, Managing Director of Supalai Public Company Limited, revealed the plans for the second half of the year, stating that the company is aggressively entering the real estate market by continuously launching new projects, including both horizontal and condominium projects, totaling 21 projects valued at over 20.24 billion baht, covering Bangkok, the surrounding areas, and regions. For example, the project “Supalai Park at the Phai Chai Intersection” highlights the feature of “condos that give you more time to live your life” in a prime location on Charansanitwong Road, just 330 meters from the Blue Line extension at Phai Chai Station, along with over 2 rai of green space, close to nature, with prices starting at 2.03 million baht.

        For the second half of the year, the company believes it can achieve sales growth according to its target of 35 billion baht, driven by positive factors such as the establishment of a new government, which has recently announced policies supporting economic growth and expanding transportation systems. For instance, the Blue Line extension from Bang Sue to Lak Song is set to officially open in September, and the Green Line extension from Mo Chit to Saphan Mai-Khukhot will officially open at the Lat Phrao intersection in August as well. Additionally, several ongoing construction projects for the subway in Bangkok and surrounding areas are crucial factors that will contribute to the overall growth of the housing market in the future. The company believes these factors will stimulate consumer purchasing power to become vibrant again.

        Moreover, in the first half of the year, the company has developed new products in terms of quality and price to continuously meet the lifestyles of modern consumers and reinforce its leadership in real estate, both horizontal and condominium living in Bangkok and surrounding areas, as well as recognizing the importance of various key provinces. In the first half of 2019, the company launched a total of 9 projects with an investment value of over 19.76 billion baht, achieving sales of 13.307 billion baht, with 44% from condominium projects and 56% from horizontal projects. The total revenue was 10.892 billion baht, primarily from the gradual delivery of condominiums in Bangkok, surrounding areas, and provinces. Revenue from real estate was divided into 55% from horizontal projects and 45% from condominium projects. The net profit was 2.293 billion baht, showing slight growth compared to the same period last year, with a debt-to-equity ratio of 38% and an average financing cost of 2.4% per annum as of June 30, 2019.

        The backlog of sales awaiting revenue recognition is approximately 43.434 billion baht as of June 30, 2019, with expectations to gradually transfer to customers and recognize revenue in 2019 amounting to 10.189 billion baht, while the remaining 33.245 billion baht will be recognized over the next four years to support the company's future revenue growth. Additionally, the company recognizes the importance of long-term investments, currently expanding investments abroad, such as in Australia, with a total of 9 projects valued at approximately 2.2 billion baht, with a policy to limit foreign investments to no more than 10% of the total investment budget.

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