Ideo Q Phahol-Saphankhwai: Adjusting to Change for Customer Needs
Mr. Chanon Ruengkritya, Chief Executive Officer and Managing Director of Ananda Development Public Company Limited stated that the company recently launched the Ideo Q Phahol-Saphankhwai project and opened it for unit reservations in May. After a period of accepting reservations, it became clear that there was a significant interest from over three times the number of customers wanting to access this project. This prompted the company to consider and adjust the project format to align with customer needs and market conditions.
The company believes it is appropriate to review the project format by incorporating BIM construction technology and other modern construction technologies to enhance cost management efficiency. In collaboration with all Strategic Partners, the company anticipates offering a new starting sales price of 149,000 Baht per square meter. The company is confident that it will receive a positive response from a wide range of customers who are interested in condos located 0 meters from the BTS. A Soft Opening for the new project under the new brand is expected at the end of this year.
Mr. Chanon concluded by stating that as a token of appreciation for customers who have placed their trust in reserving units in the Ideo Q Phahol-Saphankhwai project, the company will offer exclusive privileges to those who reserve units in the newly adjusted project format as a priority group, along with additional special benefits. The company remains committed to developing quality projects in prime locations to meet the needs of urban living as it has in the past.