Conveying the organization's image and concept at key touchpoints through modern fashion that integrates the strengths of the Atelier Pichita brand with distinctive Graphic Print inspired by building lines into unique fabric, while adding practical wearability details.

          Patthawin Wongsethi, Senior Director of Marketing and Sales at Grand Unity Development Co., Ltd., or GRAND UNITY, stated that Grand Unity has been continuously developing the organization after shifting its strategy to the SIMPLY MAKES SENSE concept. This includes ongoing improvements to its image in various aspects, most recently recognizing the importance of sales staff uniforms, which are a key aspect of the customer experience upon visiting projects. Therefore, they collaborated with the renowned fashion brand Atelier Pichita, which has been in the Thai fashion industry for over 40 years and is known for its unique and distinctive designs, to convey the uniqueness of GRAND UNITY through the new uniforms, elevating the image to look modern and premium while creating a lasting impression on customers.

          “In addition to GRAND UNITY's commitment to quality in every detail of residential projects, we also prioritize the image of our sales staff to create a positive impression when meeting important clients, making them feel confident and good about their experience. We believe that the collaboration between GRAND UNITY and Atelier Pichita for this special project will enhance quality in every aspect, ensuring that customers receive the best from us in every component,” Patthawin said.

          Designer Thathim Raksachit from Atelier Pichita added that designing uniforms for GRAND UNITY this time marks the first time in 10 years that Pichita has designed new uniforms for a real estate development company. The design inspiration came from the angular patterns of buildings and rooms with dimensions, reflecting the real estate company, creating uniforms that are effective and practical in a Timeless Design style to align with the SIMPLY MAKES SENSE concept. The use of blue, which is GRAND UNITY's primary color, is combined with the angular patterns of buildings and rooms, as well as the reflections of the buildings, to create graphic prints on fabric, which is a hallmark of Atelier Pichita, along with selecting high-quality materials that are durable for regular wear while maintaining elegance, distinctiveness, and style, enhancing the wearer's personality.

          “This new collection of sales staff uniforms is designed based on practical usability while incorporating interesting fashion elements, allowing them to be worn both on regular days and special occasions, where the wearer can mix and match for different events. Every detail and component will help create a unique identity for Grand Unity staff and undoubtedly leave a lasting impression on those who encounter them,” Thathim concluded.

The beauty of the new uniforms can be experienced today at the sales offices of various projects under Grand Unity.

Thank you for the information from www.grandunity.co.th