“Index Living Mall” is moving forward with the production of “Younique” custom furniture to align with digital market trends, reinforcing the concept of “Customize Furniture”. The company is ramping up its market expansion through Music Marketing, collaborating with Jok-Kraphop Janjareon to create a song that enhances brand recognition. They aim to engage in a comprehensive 360-degree marketing strategy across all platforms, hoping to capture consumer loyalty for the “Younique” brand.

         Ms. Kritchanok Patmasatthayasnithi, Managing Director of Index Living Mall Public Company Limited, revealed that Index is advancing the production of “Younique” custom furniture tailored to customer preferences using smart technology 4.0 (Customized Furniture 4.0) to meet the digital market trends. This emphasizes the concept of “Customize Furniture”, which allows for customizable functions, space-saving designs, and the ability to transform a 35 square meter area into the equivalent of 53 square meters. This enables full utilization of space, both horizontally and vertically, within a defined budget. Additionally, the company is proactively expanding its market through entertainment by utilizing Music Marketing in the form of a single song produced as an MV to clearly communicate branded content to the target audience. They have enlisted Jok-Kraphop Janjareon (Jok-So Cool) to write the lyrics, compose the music, and perform in the music video, presenting the brand's DNA that addresses pain points with catchy and easily understandable lyrics, highlighting the brand's commitment to customer service in the MV titled “Just Tell Us.”

         This aligns with the changing market trends as customers are increasingly attentive to diverse lifestyles, aiming to engage target groups across different generations. The goal is to enhance brand recognition for “Younique” under the concept of You Need = Younique, fulfilling all customer needs simply by saying “Younique.”

         “Due to rapidly changing consumer behavior, brands must go beyond just advertising to communicate their messages to consumers. Brands need to provide value, be sincere, instill confidence, and build trust. They must ensure their presence at every touchpoint of the target audience. Therefore, “Younique” has chosen to adopt Music Marketing as a powerful tool for reaching customers of all ages,” Ms. Kritchanok stated. She added that there is a clear high demand among the younger generation for housing, with many wanting to own their own homes or condominiums, presenting an opportunity for increased sales.

         Furthermore, this year, “Younique” will implement a 360-degree marketing plan to enhance awareness across all channels, intensifying efforts in the digital market with an O2O (Online to Offline) strategy. This will leverage the influence of online media to create buzz and encourage the use of custom furniture services, integrating digital technology, social media, and mobile through innovative marketing activities alongside a comprehensive Social Media Marketing strategy across all platforms including YouTube, Facebook, Instagram, Line@, as well as music applications like Joox, Spotify, and iTunes Store, in addition to radio spots and print media, and all service point media. Interested parties can click to view at https://www.youtube.com/watch?v=QnqNV5Wt3Es.

         Currently, “Younique” is available at all 8 branches of Index Living Mall, including Rama 2, Bangna, Rangsit, The Walk Ratchaphruek, The Walk Kaset-Nawamin, Bangkruai-Sainoi, Pattaya, and the newest branch in Chaiyaphruek, as well as the flagship store in Bangna with an area of 900 square meters.

 

Thank you for the information from www.indexlivingmall.com