Seacon Home Co., Ltd.<\/span><\/strong> is the first home construction company in Thailand, renowned for its nearly 60 years of experience in building homes. The company has revealed a new strategy to penetrate the home construction market in the last two quarters of 2019, aiming for a 20% revenue growth compared to 2018. The key selling point is “<\/strong>You Dream…We Build, Build as You Dream”<\/em><\/strong> <\/span>, showcasing a variety of over 200 house designs to cater to all target groups, along with plans to launch a special house model to celebrate Seacon Home's 58th anniversary.

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          Mr. Manu Trakulwatanakit, Managing Director of Seacon Home Co., Ltd.<\/span><\/strong> stated, "The home construction market in the second half of 2019 is trending positively, supported by various factors such as the Home Builder & Materials Expo 2019 organized by the Home Builders Association and the Home and Garden Fair. The last two quarters of the year are crucial for those looking to build homes in time for the rainy season next year, with contracts being signed this year. The overall competition in the home construction market remains standard, neither higher nor lower than last year, due to various limitations in the business. Thus, there has been no price adjustment, and we are focusing more on special promotions for consumers, along with an increased distribution rate to provinces as the demand from builders expands further."

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          Seacon Home's marketing strategy for 2019 continues to align with the overall home construction market and consumer preferences. The sales target for 2019 is set at over 1.6 billion baht, representing a 20% increase from the previous year, with 650 million baht targeted for the first half, which has already been achieved, and approximately 950 million baht for the second half. In the last two quarters of the year, the focus will be on promoting the selling point “<\/strong>You Dream…We Build, Build as You Dream”<\/strong><\/span> to enhance brand awareness and build consumer confidence. Additionally, there will be an emphasis on online marketing through various channels such as Facebook, Instagram, and Twitter, along with the introduction of new innovations to streamline processes and improve management efficiency, such as using touchscreen displays to present house designs, allowing customers to select and customize designs according to their preferences or during the pricing estimation process, which helps provide quicker price updates.

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          Furthermore, Seacon Home is preparing to release three 15-second advertisements under the concept “You Dream…We Build, Build as You Dream”  <\/em><\/strong>, emphasizing three main selling points:

  1. Strength and durability with the Seacon system meeting ISO9001:2015 standards.
  2. Ability to control construction timelines as scheduled.
  3. Budget control to prevent overspending, allowing customers to trust and have confidence in building their homes with Seacon Home.

          The advertisement titled “Strong Enough for Generations” showcases the durability of homes that have lasted from the father's generation to the children's, and will continue to the grandchildren's. The segment “Completed On Time” reflects the perspective of the children who see that the homes built by their fathers with Seacon Home are strong and durable. When they want to build their dream homes, they choose Seacon Home, which can control timelines. The segment “Budget-Friendly” highlights effective budget management, allowing customers to have homes that match their lifestyles at reasonable prices, as emphasized by the selling point “<\/strong>You Dream…We Build, Build as You Dream with Seacon Home”<\/strong><\/span>. We are ready to listen to all your needs.

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          Mr. Tharaphol Surasrang, Sales Director of Seacon Home Co., Ltd.<\/span><\/strong> further revealed that “In the second half of this year, we will have booth activities at various home-related exhibitions, such as the Home and Garden Fair and the Home Builders Association, as well as roadshows at leading shopping malls, to make it easier for interested customers to access advice and see our home samples. Additionally, we will organize customer relationship events, inviting customers who trust Seacon Home to build their homes to visit our factory to enhance their confidence in the structural materials provided by Seacon Home.”

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          The customer relationship event will take place on Saturday, June 22, 2019, where Seacon Home, in collaboration with key partner Grand Home Bangna and FM 93.5, will host the exclusive event “Building Dreams with Seacon Home 2019” for the fourth time, catering to those who dream of building homes because we can build as you dream (You Dream…We Build). Participants will learn the secrets of Seacon Home's prefabricated components (SCS), gain knowledge about home construction, and attend lectures on essential feng shui for kitchens and bathrooms, as well as simple bathroom improvement tips that anyone can do. Special promotions from Seacon Home and Grand Home Bangna will also be available, concluding the event with a mini-concert by Kong – Saharat Sangkapreecha at Grand Home on Bangna-Trad Road.

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          Seacon Home has nearly 60 years of experience in the home construction industry, offering over 200 house designs that align with consumer lifestyles, with construction prices starting at 2 million baht to meet the needs of various target groups, including the Young Generation, First Jobbers, and Successors. Currently, over 60% of our customer base prefers to build homes in the price range of 5 to 6 million baht, focusing on 3 to 4 bedroom designs that emphasize design, functionality, and the allocation of space within the home according to each family's needs. Additionally, Seacon Home is the first home construction company to present actual model homes to assist consumers in their purchasing decisions, with the first model home located at Seacon Home Srinakarin Center, allowing customers to experience the functionality and atmosphere of the home before making a decision. Currently, Seacon Home has five centers to facilitate customer access, including Seacon Home Si Phraya Center, Bangkae Center, Chaeng Watthana Center, Ram Inthra Center, and Srinakarin Center.

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Thank you for the information from www.seaconhome.co.th<\/a><\/p>