In a world where technology is tumultuous, challenging brick-and-mortar businesses, it is undeniable that online platforms have become an integral part of daily life. This shift has rendered traditional business models inadequate, with numerous competitors emerging in the market. As changes occur, the survival of businesses hinges on their ability to adapt to trends and consumer demands. Let’s explore how to adjust businesses to thrive in the digital age, by Mr. Sakchai Patrapreechakul, Managing Director of N.C.C. Exhibition Organizer Co., Ltd. (Neo), as the organizer of e-Biz & OEM Manufacturer 2019

 

It's Time for Digital Transformation!

          Advanced technology has significantly altered consumer behavior. In the past, if someone was hungry, they had to travel to buy food or rely on delivery services from restaurants. If a restaurant didn’t offer delivery, customers had to go without. Nowadays, there are applications that allow users to order food from any restaurant and have it delivered right to their doorstep with just a tap. This logistics business model has successfully integrated with digital platforms, showcasing a clear shift in consumer behavior. Businesses that fail to adapt will soon disappear from the market, while those that embrace digital transformation see increased profits.

 

Principles for Transforming Business into Digital Business

          Clarity in Digital Vision Before embarking on a digital transformation, business leaders must recognize the importance of change and have a clear vision of where they want to position themselves in the digital market. This clarity is essential for a steadfast journey without losing direction, as well as for developing the digital knowledge of personnel, who will be crucial in managing the business in the digital age. Understanding digital concepts and selecting appropriate digital tools, such as Big Data, Blockchain, and AI, is vital.

 

          Targeted and Comprehensive Communication Communication here refers to conveying messages that the target audience needs to receive. In an era overflowing with information, vague communication can lead to ineffectiveness and limited reach. Therefore, businesses must leverage digital tools to define their target audience, analyze behaviors through abundant Big Data, and communicate effectively across all online channels, creating opportunities to connect with new customer segments.

 

          Consistently Develop Products to Meet Consumer Needs Digital-age consumers have diverse and varying preferences across different age groups. Retailers must continuously innovate their products and services to cater to every lifestyle. Utilizing technology effectively through in-depth analysis of consumer behavior data and online feedback will enable businesses to develop products that meet consumer demands better than competitors.

 

          Seamless Business Integration Conducting business in the digital age does not mean abandoning offline channels in favor of online ones. Instead, it involves integrating both approaches. The O2O model connects online platforms with target audiences, creating convenient purchasing channels while utilizing physical stores or partners for product distribution, delivery, and warranty services, thereby building customer trust and confidence in the brand.

 

          The principles for transitioning businesses into the digital age encompass numerous details specific to each business type for appropriate adaptation. Anyone interested in starting or transforming their business for the digital era can attend a free seminar to learn about digital marketing strategies and business expansion at the e-Biz Expo 2019 taking place from June 6 to 8, 2019, from 10:00 AM to 6:00 PM at Hall EH 106, BITEC Exhibition and Convention Center. This event gathers digital market business insights and runs concurrently with the OEM Manufacturer Expo 2019, a comprehensive exhibition for contract manufacturing covering all product categories that meet standards for establishing a solid business foundation.

 

Thank you for the information from ebizexpoasia