In the past 1-2 years, the business sector has faced challenges from Digital Disruption, significantly altering consumer behavior. Consumers now demand real-time services, leading to the emergence of new business models that greatly impact traditional businesses. To survive, companies must embrace technology and adapt it effectively to meet the needs of the new era quickly. However, relying on trial and error can be too slow, as lagging behind can have a massive impact on business.

Consulting firms play a crucial role in helping organizations compete in the 4.0 era. Last year, the digital consulting and technology sector in Thailand experienced a 20% growth, with key areas of growth including digital strategy consulting, big data consulting, artificial intelligence (AI) consulting, and agile management consulting.

Mr. Patchara Arayakarnkul, Chief Executive Officer of Bluebik Group Co., Ltd. stated that navigating digital disruption in Thailand requires an understanding of the culture and distinct characteristics of Thai organizations and consumers. Companies must seek new technologies to enhance their competitive edge and develop smarter business plans through strategic management of innovation and technology, creating new experiences for consumers in the 4.0 era to gain a competitive advantage.

Currently, most Thai digital strategy consulting firms focus on serving government clients, while private companies tend to prefer internationally renowned digital strategy consultants. However, the capabilities of Thai digital strategy consultants are on par with their foreign counterparts. In 2018, Bluebik Group was the only Thai digital strategy consulting firm that could compete with globally recognized consulting firms in the region, boasting over 120 internationally experienced consultants. The company currently holds a 5% market share, ranking 6th in the market, with a target of 40% growth this year.

By 2024, Bluebik Group aims to be the number one Thai consulting firm in digital strategy and innovation management in Thailand. The company strives to deeply understand the needs of Thai organizations and provide the most suitable solutions for the Thai market through innovation and technology development. Additionally, it specializes in enhancing capabilities related to digital disruption, investing in expertise and new deep technologies through startups in various fields such as design-led innovation, big data, AI, IoT, fintech, green energy, and omnichannel. The company also aims to accelerate its growth by seeking and developing expertise in emerging technologies that will transform the Thai market in the future.