Mr. Piti Jarukamjorn, Deputy Managing Director of Condominium Project Development and Strategic Project Management at Sansiri Public Company Limited,  stated, "The Monument Thonglor is one of our world-class residential projects, featuring an exclusive number of units with only 4 units per floor, totaling 127 units on a 2-rai plot of land located on the main road of Thonglor, a highly valued heritage area of Bangkok. This project falls under the Sansiri Luxury Collection, which is part of our long-term strategy to penetrate the super-luxury and luxury real estate market. We aim to meet the demands of high-potential luxury customers who seek to own rare and limited assets through a marketing strategy specifically crafted for this clientele. We understand their needs and lifestyles, which require a superior living experience, and we aim to present the utmost quality in every detail, both in project development and living services, while also creating emotional value and enhancing investment value for owners. This aligns with the trend of Passion Investment, or investing in cherished collectibles, which is increasingly popular among high-net-worth individuals."

 

 

          According to the The Wealth Report by Knight Frank 2019, the Luxury Investment Index (KFLII) ranks the top 10 collectibles that people prefer to invest in, including wine, rare whisky, art, luxury watches, currency, gemstones, cars, stamps, colored diamonds, and classic furniture, which can appreciate in value by an average of 9% within 12 months, along with real estate such as land, houses, or condominiums that increase in value over time.

 

          The value and rarity of Sansiri's luxury and super-luxury projects, which have a limited number of units, further drive up the selling prices significantly. For example, the latest selling price of the Pearl House, the first flagship condominium project of Sansiri in Hua Hin, changed hands for 80 million baht from an initial price of 7 million baht when it launched in 1988, representing a growth of over 1000%. The Sansiri House Sukhumvit 67 sold for 120 million baht, up from 35 million baht, an increase of over 243% in 15 years. Additionally, the latest super-luxury flagship condominium project, 98 Wireless, under the Sansiri Luxury Collection, was launched at a price of 550,000 baht per square meter, and the current resale price has increased by approximately 45% per square meter within just 2 years. Sansiri is confident that The Monument Thonglor will also be a project that can appreciate in value in the future, just like other luxury and super-luxury projects of Sansiri."

 

 

          "The Monument Thonglor stands out from other projects in the same area due to its unique focus on accessibility and the importance of residents' tastes. We find that the target audience for this project includes both customers investing in their passions and the descendants of old families who own homes or land on Thonglor, looking for residences in familiar locations, as well as High Net Worth Individuals (HNWIs) from Thailand and Asia who desire a living experience akin to a home but appreciate the convenience of a condominium. Therefore, the concept of 'Luxury is space' with larger-than-normal units meets the needs and tastes of these customers exceptionally well.

       

          Furthermore, the valuable location potential regarding land prices on Thonglor has been continuously increasing by 200% over the past 3 years, from 1 million baht per square wah to 2 million baht per square wah. This is situated on one of the best locations, adjacent to the main road on the old land of the H1 project, a popular hangout spot for old families in Thonglor. This makes it a prime choice for developing the project under the brand 'The Monument' with the concept 'The Monument to Generations,' passing down valuable locations from generation to generation. The Monolith architectural design of the building, inspired by skyscrapers worldwide, allows for spacious and grand living areas without obstructing columns inside, enhancing the uniqueness with an iconic pool sculpture and rare masterpiece artworks that decorate the project, including a chandelier crafted by LASVIT, a luxury glass brand favored by royal families worldwide from the Czech Republic, antique artworks sourced globally, and gold-plated glass from Murano, Venice, of which only 4 pairs exist in the world, all harmoniously arranged with furniture from world-renowned brands," Mr. Piti added.

 

  

          Sansiri Luxury Collection (แสนสิริ ลักซ์ชัวรี่ คอลเล็กชั่น) comprises 4 super-luxury and luxury brands of Sansiri that are recognized both in Thailand and globally, including 98 Wireless, BAAN SANSIRIPATTANAKARN, THE MONUMENT THONG LO, and KHUN by yoo. This is based on the delicate concept of presenting world-class projects filled with details akin to works of art under 4 philosophies: World-Class/Iconic Design - world-class and iconic design crafted with intention to match leading global properties, Finest Materials - timeless valuable materials used in project creation, Craftsmanship - meticulous craftsmanship akin to art in every detail, and Curated Services - elevating services to meet the exclusive lifestyle needs of high-end customers. The Sansiri Luxury Collection will be grandly launched in the 3rd quarter of this year, collaborating with renowned designers known for their unique styles and previous works in residential and private residences worldwide to create special masterpieces for each project's special units, including Mary Fox Linton, Gert Voorjans, Lorenzo Castillo, Hutton Wilkinson, and Philippe Starck, allowing customers to own and collect valuable masterpiece collections.

 

 

          The Monument Thonglor  also offers an elevated experience through superior services to perfectly meet all aspects of living. We care for residents as if they were family, understanding their lifestyles and individual needs with an All Suite Butler team trained by the British Butler Institute to comprehensively address lifestyle needs. The Nai Lert Butler team includes a Director of Living overseeing residents' living arrangements and a Butler Concierge facilitating residents' needs. Lifestyle services tailored for residents in Thonglor include Navigator/Shuttle - a transportation service with a driver, Mixologist - crafting special drinks for residents by renowned bartenders from Thonglor, Romanceologist - a scent expert providing advice on creating aromatic experiences within homes, Healthologist - a health trainer offering advice on exercise equipment, and the PLUS Property team with over 20 years of expertise in resident care and more than 5 years of experience in luxury resident management. Additionally, there is a limousine service for residents that can be called upon as a family and valet parking services.

 

          “Today, the project THE MONUMENT THONGLO is ready to welcome all residents to own and move in. Currently, the project has achieved over 40% in sales, including a penthouse valued at over 200 million baht. We expect to receive positive responses from quality customers looking for genuine residences, just as we have in the past, and we aim to close sales by the end of 2020,” Mr. Piti concluded.

 

Thank you for the information from www.sansiri.com