As a leader in real estate development and innovative living solutions, AP Thailand has secured its position as the number one organization and brand that Thai consumers admire and trust the most in the real estate sector. This recognition comes from the survey aimed at identifying the 'Thailand’s Most Admired Brand 2019', an award received in 2019 that aligns with the core objective under the vision of 'AP WORLD', which aims to create a blueprint for a better quality of life. The company offers a comprehensive range of quality products and services that truly meet the in-depth needs of the market through a deep understanding of customer preferences.

 

          Mr. Witakarn Chantawimon  Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited stated, “The award for Thailand’s Most Admired Brand 2019, received from Brand Age magazine, reflects the confidence that Thai consumers have in the products and services of AP Thailand. According to the research, the top three factors influencing the decision to purchase real estate among Thai consumers are security systems, the credibility of the developer, and the amenities within the project. AP Thailand was voted by consumers as the number one in these three areas that impact real estate purchasing decisions today. This is a continued success following our recognition as the 'Most Admired Real Estate Company of 2018' at the end of last year. We believe that AP Thailand's success stems from a deep understanding of our customers combined with over 27 years of experience in analyzing and creating innovations in design, project development plans, work processes, and after-sales service, with the goal of ensuring that residents in the AP community feel they are not just buying a home, but that every family member receives a better quality of life from AP.”

 

          “The process of making customers feel a better quality of life in every aspect of living is not easy, as the term quality of life is interpreted differently by everyone. Moreover, the dimensions of what constitutes quality of life can change based on the priorities that society considers important. For instance, today, PM 2.5 has become a part of quality of life, whereas last year, we may not have even known what PM 2.5 was or how it affected our quality of life. Thus, the answers regarding quality of life can change according to the social context we live in. Therefore, the process of uncovering latent needs or Unmet Needs is crucial for developing innovations that ultimately lead to a blueprint for a better quality of life,” Mr. Witakarn stated.

          Furthermore, expanding the vision to become an organization that enhances the quality of life for everyone in society under the concept of AP WORLD, A Vision for Quality of Life creates a competitive advantage for AP Thailand and facilitates broader access to consumers through six business models: 1) Real estate development for urban dwellers covering products from single houses, condos, to townhomes priced from 2 million to over 50 million baht; 2) Real estate investment consulting offering services for sales and rentals both domestically and internationally; 3) Comprehensive property management ensuring quality of life in various projects both within AP and other companies; along with three new businesses established: 4) Ecosystem development to support quality of life management reducing redundancies in daily life to provide new experiences; 5) Design innovation development to address unmet societal needs; and 6) Education disrupting learning methods for individuals within organizations and society through new processes. The company believes that with a vision focused on creating a blueprint for a better quality of life for everyone in society, combined with strength in real estate development and expansion into new businesses, AP Thailand will continue to be the number one organization and brand in the hearts of Thai consumers.

 

          “AP integrates innovation into every process of real estate development and the mindset of our team to create new innovations that will benefit everyone in society. We pay attention to every detail. This is why AP's brand has received the award for 'Thailand’s Most Admired Brand 2019' by Brand Age, the number one brand that Thai consumers admire and trust the most. AP (Thailand) continues to advance and tirelessly research to deliver new innovations that will create differences in quality, convenience, and safety in daily life, aiming for the ultimate goal of creating ‘AP WORLD’ - a blueprint for a better quality of life that is accessible throughout society,” Mr. Witakarn concluded.

“AP Thailand dares to be different, leading in design innovation for urban living.”

 

Thank you for the information from www.apthai.com