Pruksa has launched a new premium condominium brand, Chapter, targeting modern customers, with its first project located in the prime Thonglor area. Customers have responded enthusiastically, visiting the project in large numbers, generating a significant online buzz. The initiative aims to provide a new living experience, allowing customers to immerse themselves in the atmosphere and lifestyle of actual living. Additionally, the stylish Chapter café has been introduced at the Sales Gallery, offering a unique chic experience from today until March 31.

Mr. Prasert Butdulyasathit, CEO of Pruksa Real Estate Group - Premium, stated, "After launching the new premium brand Chapter to expand our market to customers in the price range of 5 - 10 million baht, we are covering all segments. The first project, 'Chapter Thonglor 25', has received an overwhelming response from customers visiting the site, creating a talk-of-the-town phenomenon online. This is due to our innovative marketing strategy that focuses on creating a living experience, allowing customers to engage with the lifestyle and atmosphere of living in the project. We also launched CHAPTER CAFÉ in collaboration with the renowned coffee shop Pacamara, creating a chic café at the Sales Gallery designed as a space for relaxation, enjoying garden views, and featuring unique photo spots.

Furthermore, the company has raised awareness of the Chapter Thonglor 25 brand under the concept of 'Curated Thonglor Living', collaborating with famous illustrator Khun Kong - Kantaphon to convey stories through art. The project is being promoted through the decoration of BTS electric trains along the Sukhumvit line, reflecting the modern lifestyle of urban dwellers, such as coffee drinkers, shoppers, and photographers, targeting the younger generation who wish to live in the city center at an accessible price.

Chapter Thonglor 25 is a low-rise, high-end condominium with 8 floors, comprising 2 buildings and a total of 288 units, fully furnished with complete amenities and 24-hour services. Facilities include The Chapter Hall, Co-function Space, Co-living Garden, The Sunset Deck, Co-Creating Deck, The Social Club, White Marble Pool, Steam & Sauna, and Fitness. Room sizes range from 28.91 to 61.17 square meters, with a focus on spacious storage areas for belongings and clothing. Some units feature special functions like Walk-in Closets, with prices starting at 5.3 million baht and an average price of 160,000 baht per square meter, an opportunity that cannot be found elsewhere in Thonglor. Experience the chic atmosphere from today until March 31 at the Sales Gallery of Chapter Thonglor 25. For more information, call 1739 or visit https://chapter.pruksa.com/22379/thonglor-25.

Thank you for the information from www.pruksa.com