Sansiri Partners with Audi Thailand: Two Industry Giants Unite to Drive 'Dare to Change' for a Sustainable Green World
Sansiri Public Company Limited, a leading real estate developer in Thailand, has announced a collaboration with Audi Thailand. This partnership reinforces the organization's commitment through its Green Mission, marking the first time in the world that two industry giants have come together to reflect a shared vision of creating a Green Ecosystem. Under the initiative titled AUDI x SANSIRI Strategic Partnership: Dare to Change, the mission aims to drive change in three areas for a greener world, focusing on jointly reducing carbon dioxide emissions for a Circular Economy. Sansiri is the first organization in Asia's real estate sector to adopt the Audi e-tron, a 100% electric premium SUV, within its operations. The company is also set to launch a roadmap for expanding Car Sharing, enhancing luxury electric vehicle services for residents in new high-end projects this year, catering to urban lifestyles. Residents can book usage through the Sansiri Home Service Application, starting with The Monument Thonglor. Plans are in place to install over 20 EV Charger Stations to support residents' usage, along with exclusive privileges for test drives, vehicle bookings, and after-sales services.
Mr. Apichart Jutrakul, Chairman of Sansiri Public Company Limited (SIRI), stated, "Sansiri and Audi Thailand are jointly aware of the current global environmental pollution. With a shared vision for Green Mission and Sansiri's business operations this year under the concept of For Greater Well-being, we aim to create significant global change, starting with the full adoption of Audi e-tron within Sansiri, reflecting the organization's deep commitment to genuinely pursuing sustainability, not just as an external policy. This marks the first time globally that two industries have converged to create a significant change in the Green Ecosystem, establishing a new dimension in the real estate development sector alongside world-class luxury vehicles."
Mr. Uthai Uthaisangkhuk, Chief Operating Officer of Sansiri Public Company Limited (SIRI), revealed, "This collaboration aligns with Sansiri's vision, which aims not only to be a leader in quality housing development but also to enhance the quality of life for residents. The Sansiri Green Mission has been actively promoted over the past year to drive the organization towards sustainability, with a goal to establish a Green Ecosystem within three years. This includes Energy Saving & Generation for renewable energy production in various projects, Waste Management for effective waste disposal, and Sustainability in collaboration with tree conservation organizations to ensure the sustainability of large trees in real estate projects. Additionally, the Smart Move project will share electric vehicle (EV) usage for residents (Sharing Economy), catering to the changing lifestyle of the new generation who prefer living in condominiums near transit lines without the need for daily car use, while still having access to vehicles when necessary without bearing the full cost alone. This includes the installation of EV Chargers in Sansiri projects to fully support the upcoming trend of EV usage.
The collaboration with Audi Thailand will lead to changes in three areas, both internally and externally at Sansiri:
#1. CHANGE to use EV Car: "Change" to electric vehicles
Encouraging residents to use EVs to create a greener living environment in both horizontal and vertical projects, with plans to expand the installation of EV charger stations in new single-family homes from segment B upwards, and providing a three-phase power system to support EV charging. All new condominium projects built from 2019 onwards will also offer exclusive privileges in various activities, such as visiting the Audi e-tron at Audi Centre Thailand, and a chance to win a Q7 Black Edition valued at 5.999 million baht when booking any Audi model at the 2019 Motor Show, along with a service voucher worth 20,000 baht.
#2. CHANGE to use Car Sharing: "Change" to Luxury Electric Car Sharing
In collaboration with Audi Thailand, promoting luxury residents of Sansiri to adopt a lifestyle of Luxury Living with Luxury Car Sharing, enhancing luxury electric vehicle services for residents in new high-end projects this year, catering to urban lifestyles for short-distance travel. Residents can book usage through the Sansiri Home Service Application, starting with all new high-end condominium projects, beginning with The Monument Thonglor in a premium residential area.
#3. CHANGE Corporate Car to EV car: Transitioning corporate vehicles to electric
Sansiri is the first organization in Asia's real estate industry to adopt the Audi e-tron, a 100% electric premium SUV within its operations, reflecting the organization's deep commitment to genuinely pursuing the creation of a Green Ecosystem at a higher level, starting with executive use.
Mr. Alexander von Waldenburg Dreisil, Director of International Affairs for Southeast Asia, Taiwan, and India at Audi AG, stated that the success of the Audi e-tron is evidenced by over 20,000 bookings worldwide shortly after its launch in the United States. The Audi e-tron has proven its excellence in performance and serves as a positive signal for environmental impact reduction from regions around the world, including Thailand, which is a market with high potential and growth trends. In the near future, Audi AG plans to invest over 14 billion euros to enhance and develop electric vehicles specifically. Furthermore, he expressed great appreciation for Sansiri's commitment to the Green Ecosystem, recognizing it as an organization with a far-reaching vision that takes tangible action, and thanked them for choosing the Audi e-tron as part of this significant change towards driving society and reducing environmental impact.
Mr. Kritsada Lamsam, Chairman and CEO of Audi Thailand, stated, "For the first time in Thailand, we will create a significant new phenomenon, especially in the premium automotive segment, in terms of performance, design, and cutting-edge technology that meets the lifestyle and needs of customers eagerly awaiting the arrival of the Audi e-tron. This marks a critical turning point in developing and driving Thailand towards becoming a smart city. Today, we are ready to support and dare to change for sustainability, with sustainability policies becoming tangible through the rapid introduction of electric vehicles into the Thai market, leading to a historic cross-industry strategic partnership with a major real estate company, Sansiri Public Company Limited, which has consistently prioritized sustainability and social responsibility in its mission of Dare to Change to jointly elevate the Green Ecosystem, with Sansiri choosing to incorporate the Audi e-tron as part of its internal operations."
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