Grand Unity has unveiled its business plan for 2019, emphasizing the success of the concept "Simply Makes Sense: Live... on Your Own Terms." The company highlights practical design and material selection for residential living based on real usage, alongside strategically chosen locations through various new brands. Since adopting this strategy in 2018, consumer awareness of the brand has increased, leading to greater recognition and understanding of the concept, such as designs that cater to comfortable living in condominiums that allow residents to live according to their own preferences.

          Mr. Worawart Srisaan, CEO of Grand Unity Development Co., Ltd., or GRAND UNITY, a quality condominium developer under Univenture Public Company Limited (UV), stated that in 2019, the company will continue to build on the success of the "Simply Makes Sense: Live... on Your Own Terms" concept, which was successfully launched last year. Surveys indicate that consumer awareness of the Grand Unity brand has increased, and they understand the messaging behind the concept, such as designs that enhance the quality of life for residents.

          This year, the company will continue to promote this concept while enhancing confidence in quality and truly addressing lifestyle needs. It emphasizes prime locations, design, and the selection of materials that prioritize providing high-quality standard equipment in every project, as has been done in the past. This reflects a genuine concern for the quality of life of residents, whether through the installation of tempered glass for safety or W/C Pods for easy maintenance, as well as providing green spaces in every project for a high-quality urban living experience in harmony with nature.


          “Last year, Grand Unity adjusted its strategy to clarify the brand identity through the concept "Simply Makes Sense: Live... on Your Own Terms," achieving significant recognition. This year, the company will continue this concept, reinforcing its tangible presence, especially as a condominium that allows residents to live comfortably according to their own lifestyles in prime locations in Bangkok that we have carefully selected,”

          Mr. Worawart further stated that Grand Unity places importance on strengthening the overall business for sustainable growth, thus advancing the business in line with a clearer three-year strategy according to the direction of its parent company, Univenture Public Company Limited (UV), in five areas: Optimization, Diversification, Supply Chain, Synergy, and Opportunistic Investment. He is confident that this will lead to continuous growth in operational results and the establishment of a strong brand in line with set goals.

          Meanwhile, Mr. Patthawin Wongsathian, Senior Director of Marketing and Sales at Grand Unity Development Co., Ltd., or GRAND UNITY, revealed that in addition to continuously strengthening the brand, Grand Unity is also moving forward with the launch of new quality projects. In 2019, the company plans to launch 6 new projects with a total value of over 9.6 billion baht. The highlight project of the year is ANIL Sathorn 12, the first Super Luxury condominium project from Grand Unity, located in the heart of the Sathorn area, adjacent to the BTS Green Line at the Study Wit Station. This 42-story building will feature 222 units, designed with premium materials in every detail and is the first residential project in Thailand to apply for WELL Multifamily Precertification according to the WELL Building Standard from the International WELL Building Institute (IWBI) in the USA. This standard aims to enhance the quality of life for residents by providing a healthy indoor environment, comparable to leading residential buildings worldwide, thus redefining the concept of luxury living.

          “Additionally, we will continue the success of the "CIELA" brand, which received positive feedback last year, with the simultaneous launch of two projects: CIELA Charan 13 Station, a high-rise condominium with 1 building, 20 stories, and 360 units, located in a prime area on Charan Sanit Wong Road, adjacent to the Blue Line MRT at Charan 13 Station, designed "0 meters"; while CIELA Charoen Nakhon will be a low-rise condominium with 8 stories, 1 building, and 105 units, located on Somdet Chao Phraya Road, near the Gold Line MRT, which will connect with both the Green and Purple Lines in the future. The project is situated in a charming old community area with abundant food options and is close to landmarks like Icon Siam. Both new CIELA projects will feature thoughtfully designed living spaces with complete amenities for comfortable living.

          Another high-value project from Grand Unity this year is DENIM Jatujak, a high-rise condominium consisting of 4 buildings with a total of 1,813 units, located on Phaholyothin 18/3, conveniently accessible via both the BTS Green Line and MRT Blue Line, surrounded by shopping centers, restaurants, cafes, and leading companies, making it a perfect location for modern living.


          Another project is located in the prime area of Ari - Rama 6, called KARA Ari - Rama 6, a luxury low-rise condominium with 8 stories and only 28 units, close to the Si Rat Expressway, ensuring convenience in every journey, featuring spacious units and 100% parking.


          Finally, a special project, The Private Residence Rajdamri, is a luxury low-rise condominium with 8 stories and 29 units, located in the heart of the city on Sarasin Road, just 500 meters from the BTS Rajdamri Station. Importantly, it is a rare Freehold property in this area, featuring large units and a tranquil atmosphere, with Lumpini Park just across Sarasin Road, situated in the CBD surrounded by office buildings, shopping centers, and major projects in Bangkok,” Mr. Patthawin concluded.

 

Thank you for the information from www.grandunity.co.th