• Highlighting the unique features of the only high-rise condo in Ekkamai with the fewest residential units for maximum privacy and quality of life.
  • Boasting a prime location that connects all travel routes, just 2 minutes from Ekkamai BTS station, with a competitive pricing package suitable for both living and long-term investment starting at 185,000 THB/sqm.
  • Confident in the continuous demand from high-end clients seeking new condominiums in Ekkamai, particularly from Thai and foreign customers, especially Japanese, as evidenced by the success of RHYTHM Ekkamai (pre-sale in 2016) and the momentum of transfers exceeding targets in Q4 2018.

Bangkok (March 11, 2019) – Today, AP (Thailand) Public Company Limited, a leader in real estate development and innovative living solutions, reaffirms its position as a central city condominium developer by unveiling its latest high-rise condominium, 'RHYTHM Ekkamai Estate', in a prime location connecting Ekkamai and Thonglor. The project aims to meet the demand of the Upper Hi-End urban demographic, emphasizing innovative design that delivers a new living experience in vertical spaces, comprehensive amenities in the common areas, and management of unit sizes with a pricing package that meets the real demand in the area, starting at 6.5 million THB (starting at 185,000 THB/sqm). This offers great value for both personal living and long-term rental investment with rental yields of approximately 5-6%. The first special booking round will open at the Vertical World event on the 1st floor of Fashion Hall, Siam Paragon from March 21-24.

Mr. Witak Chanthawimon, Deputy Managing Director of Corporate Strategy and Innovation at AP (Thailand) Public Company Limited, stated, “With the return of the RHYTHM brand after 3 years, AP pays attention to every detail, from construction quality at every stage using ‘AI BIM’ (Artificial Intelligence Building Information Modeling), a smart 7-dimensional building design technology that enhances accuracy in every process and creates innovative designs that stand out to target the Upper Hi-End customer segment. AP has selected a prime location in the heart of the city, connecting Ekkamai and Thonglor, surrounded by complete amenities, to reinforce its position as a developer of urban projects committed to delivering sustainable quality of life for residents.”

“Through research and understanding to uncover the true needs of residents in the Ekkamai-Thonglor area, we have developed ‘RHYTHM Ekkamai Estate’ to be a condominium that is different and meets the needs of every stage of life. The study found that urban lifestyles have changed, with a desire to live in a condo that feels no different from living in a house, with common areas that genuinely support both shared use and privacy, providing a touch of greenery. Additionally, it is a worthwhile investment for both personal living and future investment opportunities. All of this has led AP to create new design innovations for the first time in Thailand, with architectural design of high-rise buildings that offers an experience at every step, just like living in a home, along with a 7-story vertical lobby that intelligently reduces limitations in utilizing common areas, opening views to the Chamchuri Outdoor Terrace, a green space filled with mature trees and over 4,800 square meters of common area, providing a seamless new living experience in vertical spaces. Every function space within ‘RHYTHM Ekkamai Estate’, both common areas and living units, is designed to be usable in every square inch, ensuring that living in a condo feels peaceful, warm, lush, and private, just like being at home,” Mr. Witak added.

“The overall condo market in the area of ‘Ekkamai connecting Thonglor’ is considered a location with demand from both Thai and foreign customers, especially Japanese, Singaporean, and Hong Kong clients who show continuous interest, due to the complete amenities and proximity to workplaces, along with convenient transportation that supports diverse lifestyles, making Ekkamai a prime investment area for both personal living and future rental opportunities in the Sukhumvit zone. However, a supply survey in Q4 2018 found approximately 1,500 units, most of which have an average selling price of 220,000 – 275,000 THB/sqm, which does not align with what the market is looking for,” Mr. Witak further explained.

“Therefore, the key focus that AP has always aimed for in developing every project in the group is to offer differentiated products, including the management of unit sizes and pricing packages that respond to the real demand in each area. This is evidenced by the success of the launch of RHYTHM Ekkamai, which AP opened for sale in 2016, and when the construction project was completed and opened for transfer in Q4 2018, the company received very positive feedback from customers for unit transfers, exceeding the set targets. Currently, the resale price of RHYTHM Ekkamai has shown a continuous upward trend of approximately 15% (increasing from the launch price of 190,000 THB/sqm to a resale price of about 220,000 THB/sqm), and considering the overall rental yield of condos in this area, which has shown a growth rate of about 5 - 6% per year, makes the overall condo market in this location continuously attractive to target customers. Therefore, for the launch of the new project RHYTHM Ekkamai Estate, we are confident that both the differentiation of the product, the management of unit sizes, along with the tangible pricing factors will ensure a positive response and success once again,” Mr. Witak concluded.

RHYTHM Ekkamai Estate is a joint venture condominium project between AP and Mitsubishi Estate Residence (a subsidiary of Mitsubishi Estate Group - MECG) with a project value of 3.2 billion THB, starting price of 6.5 million THB (starting price of 185,000 THB/sqm). The project is situated on a land area of 2-0-84.1 rai, 32 stories high, with 303 units consisting of various room types to cater to urban lifestyles, including: 1) 1-bedroom units sized 35.00 sqm, 2) Special 1-bedroom units sized 39.50-40.00 sqm, 3) 2-bedroom units sized 74.50 – 86.50 sqm, 4) 2-bedroom (Duplex) units sized 64.00-129.50 sqm, 5) Sky Villa units sized 109.00-121.00 sqm, 6) Penthouse units sized 100.00-177.00 sqm, with amenities on the 1st-7th floors, 31-32, and the Rooftop.

“AP Thailand dares to be different, a leader in innovation for urban living.”

Thank you for the information from www.apthai.com