• THE FORESTIAS by MQDC reflects perspectives on happiness across all generations in a green space amidst a complete ecosystem, surrounded by technology for future living, launching the first advertising film series ‘The Land of Happiness’ to address the concept of happiness that is tangible in our lives.

 

  • Preparing to open a Sale Pavilion on a 6,000 square meter area, showcasing the project through innovative and advanced technology to present every aspect of the project THE FORESTIAS, including three exclusive real estate projects.

 

  • Partnering with leading organizations in Thailand, including advertising agencies, various media, music labels, artists, and top artists in Thailand to create stories of happiness with new perspectives.

 

  • Investing over 100 million baht to create cross-segment communication channels before promoting across Asia.

 

          Bangkok, Magnolia Quality Development Corporation Limited (MQDC), a real estate development, investment, and management company, owner and developer of quality residential and mixed-use projects, introduces THE FORESTIAS – the first real estate project dedicated to presenting a lifestyle model that harmonizes with a balanced ecosystem for the sustainable happiness of all life. The project kicks off with the main concept “Imagine Happiness” partnering with agencies, music labels, artists, and top artists in Thailand to reflect various perspectives on happiness. Recently, the first advertising film series ‘The Land of Happiness’ was released, conveying happiness through diverse perspectives from the imaginations of people of all ages into a unified experience in a happiness space amidst a large ecosystem surrounded by technology for future living. The project has invested over 100 million baht to create cross-segment communication channels targeting urban Bangkok residents before launching the second wave of promotions for THE FORESTIAS – across Asia.



          Mr. Kittiphan Uiyamapan, Senior Director of the THE FORESTIAS – Magnolia Quality Development Corporation Limited (MQDC) stated, “After launching the THE FORESTIAS – the city of sustainable happiness to the public, our company has reinforced collaborations with various leading global partners and conducted research on the well-being and happiness of residents by researchers from the Center for Climate, Health, and the Global Environment based at the Harvard T.H. Chan School of Public Health and ITEC ENTERTAINMENT to design various forms of happiness by leveraging the ideas, strengths, and expertise of specialists in fields such as natural science, ecology, geology, architecture, entertainment, civil engineering, inventors, scientists, and researchers from various disciplines to incorporate technology and innovation in creating the best living conditions that positively impact all life on Earth under MQDC's commitment of ‘for all well-being’ which we believe that “innovation should not only enhance quality of life but also promote human care for nature and ensure sustainability in development and living.” Currently, the project has completed preparations for the construction of the project's foundation and is collaborating with nearby communities to begin planting a public forest, “Forest at THE FORESTIAS,” with 38,000 trees on over 30 rai or 48,000 square meters. Additionally, the construction of the Forest Pavilion, covering 6,000 square meters, is underway, making it the largest pavilion ever built, utilizing advanced technology to present the internal components of the project THE FORESTIAS, including three exclusive real estate projects, allowing visitors and interested parties to experience and deeply understand the project's concept.

 

          Mr. Wasana Phakphongpan, Director of Marketing and Corporate Communications for the THE FORESTIAS – Magnolia Quality Development Corporation Limited (MQDC) noted that regarding marketing communication strategies, they are preparing to reveal various aspects of the project to customers, partners, and investors to showcase the potential, efficiency, and readiness of the world's first Mixed-Use Lifestyle real estate project, which presents the true definition of happiness for people worldwide to experience and understand the various aspects of the project under the main concept “Imagine Happiness.” The communication phases are divided into two stages: the first stage focuses on creating communication about the concept and forms of happiness in various aspects reflecting the perspectives of target groups at different ages, and the second stage presents every component of the project and exclusive projects that can meet the needs of each target group.

 

          The communication strategy involves a budget of over 100 million baht, collaborating with leading partners such as advertising agencies, various media, music labels, artists, and top artists in Thailand to create cross-segment public relations communication targeting urban Bangkok residents to address happiness and the diverse needs of customers. The first advertising film series ‘The Land of Happiness’ conveys happiness through the perspectives and imaginations of different groups, including children, working adults, seniors, and families, showcasing stories of happiness from their unique viewpoints, such as childhood reflecting happiness through learning various things via modern technology and living with diverse animals amidst forests and nature, working adults and seniors seeking a safe and convenient place to start a family life, having time to meet friends, and engaging in community activities with like-minded individuals, and seniors finding joy in living with grandchildren and extended families where every home can connect the happiness spaces of everyone in the large family, sharing stories and time with each other, all surrounded by animals, trees, nature, and a complete ecosystem. The conclusion of every imagination reveals the truth that this happiness can be realized in the project THE FORESTIAS by MQDC, a space that meets every happiness in life within a large ecosystem surrounded by technology for future living. This advertising film series is planned for communication through various channels, both online and offline, including TV, newspapers, OOH media, transit media, social media, and influencers from various fields to enhance awareness of this new marketing campaign.

 

          Furthermore, the project plans to create a phenomenon in various communication forms to present stories of happiness that will occur in the project with new perspectives, collaborating with music labels, artists, and top artists in Thailand to create a happiness phenomenon through music and art, preparing to release exclusive singles and music videos, marking the first collaboration of two leading music artists, along with another dimension with the collaboration of three top artists to create a work of art of happiness through distinctive cartoon characters that will come to life on the large site hoarding of the project THE FORESTIAS by MQDC, transforming an overlooked location into a giant work of art and adding vibrancy to the project area. Additionally, the company has prepared a marketing strategy and public relations communication plan to raise awareness about the project THE FORESTIAS – across Asia for foreign audiences,” Mr. Wasana concluded.

 

Thank you for the information from  www.theforestias.com