• ‘AP Thailand’ expects to close 2018 with over 30% growth, achieving record-breaking results and ranking as the 2nd highest revenue property developer.
  • Fully committed to a grand vision and mission, developing a new ecosystem that integrates technology with modern living, aiming to ‘provide the best quality of life for society’.

Bangkok (February 12, 2019) – AP (Thailand) Public Company Limited, a leader in real estate development and housing innovation in Thailand, announced its success, expecting to close 2018 with an overall business growth of 30%, positioning itself as the 2nd highest revenue property developer. The company is moving forward with a major vision announcement, leading the organization into a new era beyond just real estate development, being the first to create a world of quality living under the concept ‘AP World, A New Vision of Quality of Life’, establishing a blueprint for a better quality of life in the future, while launching 3 new businesses outside of real estate: SEAC, VAARI, and CLAYMORE.

The aim is to create a competitive advantage, keeping pace with global changes and sustainable growth, with a target that by 2022, these 3 new business sectors will significantly contribute to AP's total revenue reaching 60 billion baht.

Mr. Anupong Assavapokin, CEO of AP (Thailand) Public Company Limited, stated that “In 2018, AP Thailand's overall business achieved record growth. We anticipate that in 2018, the company will generate approximately 30% more revenue than the previous year, which is expected to elevate AP Thailand to the 2nd position among the highest revenue property developers in Thailand. The counter-cyclical growth of AP is a result of success in all our business operations, whether in property development, including condominiums, single houses, and townhomes, all receiving positive market responses, as reflected in continuous sales and ownership transfers throughout the year.”

Additionally, other businesses within the AP group, including the Property Agent business under the name ‘BC’, which provides services for selling and renting all types of properties, are not limited to AP's products alone, and have shown significant growth. BC has facilitated property transactions worth over 12 billion baht, becoming the number 1 Property Agent in the country. The Property Management business under the name ‘SMART’ has over 20 years of experience, resulting in trust to manage the quality of life in various projects, not only for AP but also for over 55,000 families across more than 200 projects. Both companies, ‘BC and SMART’, will continue to expand their service scope to enhance asset value for customers.

These 3 real estate business sectors reflect AP Thailand's vision of being a leading property developer in Thailand that meets all consumer needs throughout their life stages (Space Expert for Living Satisfaction). Moving forward, AP Thailand will not stop at just property development but will step into a new era under the vision ‘AP World, A New Vision of Quality of Life’, aiming to create a blueprint for a better quality of life in the future, complete with an ecosystem that AP continuously develops to be the first to create a world of quality living. Furthermore, to create a sustainable competitive advantage, the company is ready to launch 3 new business sectors (Disruptive Business): 1) VAARI, which focuses on creating an ecosystem supporting quality of life management; 2) CLAYMORE, which develops innovative designs to meet yet undiscovered needs; and 3) SEAC, which disrupts learning methods for individuals and organizations through new processes in collaboration with global institutions.

All 3 new businesses will be crucial pieces that enhance the vision of delivering quality living successfully alongside the Core Business, which is real estate and its subsidiaries, becoming even stronger. By 2022, these three new sectors are expected to significantly contribute to AP's total revenue reaching 60 billion baht.

Mr. Anupong stated, “The path to achieving the vision of delivering quality living has three main challenges that we must be aware of, manage, and prepare for: 1. A rapidly changing world and disruption. The question is, how can we use technology to create better quality living? 2. How can we identify and develop innovations that align with the yet undiscovered diverse needs of society? 3. How can we enhance the knowledge and capabilities of ‘people in organizations and society’ to keep pace with disruption? Therefore, expanding into our 3 latest business sectors helps address and fulfill the vision of providing quality living to society successfully, while also strengthening our core real estate business.”

The three new companies have different business operations and key objectives as follows:

  • VAARI Co., Ltd.: Focuses on creating an ecosystem that supports quality of life management (LIFE MANAGEMENT ECOSYSTEM) to spark effective quality living in the future, creating an ideal living community, reducing redundancies that are pain points for current residents, and providing new experiences that elevate lifestyles through innovative designs that cater to all lifestyles.
  • CLAYMORE Co., Ltd.: Develops innovative designs to meet the yet undiscovered needs of society through creating an entrepreneurial spirit innovation team within the organization, playing a crucial role as an Innovation Lab, using Stanford Design Thinking processes to evolve existing real estate businesses into new ones, aiming for tangible and practical innovations.
  • SEAC: The ASEAN Lifelong Learning Development and Promotion Center, disrupts learning methods for individuals and organizations through new processes, aiming to enhance the readiness and capabilities of people to keep pace with today’s and future changes, in collaboration with global institutions like Stanford University, which shares a common perspective on learning to elevate the capabilities and thinking processes of leaders in Thailand and the region to be competitive with global leaders.

“This vision adjustment is crucial for transforming AP Thailand into a company that enhances the quality of life for society rather than just a housing provider. Ultimately, the innovations and ecosystems developed will be open to serve everyone, not limited to AP customers. We expect that the outcomes from expanding our business sectors under the vision of AP World will significantly drive AP Thailand's total revenue to double, aiming for 60 billion baht by 2022,” Mr. Anupong concluded.

In addition to operational success, 2018 was also a year of honor for AP Thailand, winning a total of 14 prestigious awards both domestically and internationally, including ‘Asia’s Most Influential Company 2018’ from The Asia Corporate Excellence & Sustainability Awards (ACES) in Singapore, ‘Best Developer of the Year 2018’ from the Property Guru Asia Property Awards 2018, and being ranked as ‘The Most Admired Company 2018’, the number 1 real estate development organization in the hearts of consumers for 2018.

Thank you for the information from www.apthai.com