(Bangkok - January 28, 2019) - Origin adjusts its business segment to align with the real estate market trends of 2019, launching the brand 'The Origin' to penetrate the condo market and increase opportunities to reach the youth demographic. The brand emphasizes 'Empathy' across all business sectors, supporting Smart Products and Excellent Services to create superior standards that attract customers. 'Sunny' has been appointed as the new Brand Ambassador to enhance brand recognition and ensure sustainable growth. In 2019, the company plans to launch real estate projects worth over 26 billion baht and is set to open two hotels by the end of this year, confident in achieving total sales of over 28 billion baht and generating additional revenue of over 19 billion baht.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, stated that to adapt the business plan to the changing real estate market trends in 2019, the new projects this year will consist of three main brands: 1. PARK ORIGIN, a condominium brand targeting Young Rich & Success aged 30-45 years who enjoy lifestyle and lifestage in CBD and New CBD areas, priced around 4-6 million baht per unit. 2. The Origin, a condominium brand targeting New Gen customers who are first jobbers and first home buyers aged approximately 24-28 years with a Smart Finance concept, converting rent into assets by purchasing condos along the subway lines in business expansion areas (EBD), priced around 1.6-2.4 million baht. 3. Britania, a brand for horizontal projects including townhomes, duplexes, and single-family homes with Smart Design targeting young families aged 28-45 years, priced between 2.5-6 million baht.

“With our strong market research and creative product development, we are confident that our clear Brand Segmentation and precise Price Point for each target group will enable us to respond effectively to the significant changes in the real estate business driven by the Macro Prudential Policy of the Bank of Thailand,” Mr. Pirapong said.

Moreover, the key strength that assures consumer confidence is the understanding of customers (Empathy). Each business sector of the company is well aware of the needs of its customer groups, which will allow the company to leverage Empathy through two main aspects: 1. Smart Products, developing all types of products with enhanced functionalities, incorporating Smart Technology. 2. Excellent Services, providing superior services that meet the needs of modern customers while instilling a service mindset in all employees.

Mr. Pirapong further mentioned that this year the company will surprise the real estate industry once again by introducing a new Brand Ambassador, the renowned Thai superstar Sunny Suwanmethanont, whose romantic comedy character will reflect the brand's personality across the Origin group. At the same time, it will reinforce the image of Empathy for consumers to clearly see both Smart Products and Excellent Services, with the first advertisement airing on February 1.

For the financial performance in 2018, it was outstanding, achieving total sales of over 27.5 billion baht. For 2019, the company aims to launch real estate projects for sale worth over 26 billion baht, including: 1. PARK ORIGIN brand with three projects in Ratchathewi, Rama 4, and one project in the New CBD area, valued at approximately 9 billion baht. 2. The Origin brand with seven projects in popular areas for New Gen such as Sukhumvit, Ratchada, Ladprao, Ramkhamhaeng, and Ramindra, valued at approximately 9 billion baht. 3. A new mixed-use project, Origin District Rayong, valued at 2 billion baht. 4. The Britania brand with four projects, valued at approximately 6 billion baht, aiming for total sales from both old and new projects combined at 28 billion baht. Meanwhile, the recurring income business group will launch two new hotel projects, ensuring growth and diversified revenue across all business sectors, with a total revenue target of 19 billion baht.

Ms. Suphalak Janpitak, CEO of Origin House Co., Ltd., which manages the horizontal project business within the Origin group, stated that the company is ready to drive the Britania brand horizontal projects to become one of the main business groups of Origin. The first advertisement featuring the Brand Ambassador will help reflect the unique characteristics of the Britania brand to consumers and promote its entry into the horizontal market for significant growth.

“Empathy in the horizontal project business of Origin delivers both Smart Products and Excellent Services in locations connected to major transportation routes, making it convenient to travel to the city and close to high-growth job areas, especially in the eastern Bangkok zone, Bangna, and EEC. Customer satisfaction is evidenced by the sales success during the pre-event period last Christmas with three new projects: Britania Mega Town Bangna, Britania Bangna Km. 12, and Britania Wongwaen-Hathairat, achieving sales of up to 1 billion baht within just one week, marking a new phenomenon in the presale housing market,” Ms. Suphalak said.

Ms. Kamolwan Wipoolakorn, CEO of One Origin Co., Ltd., which manages the recurring income business within the Origin group, stated that 2019 is a year to clearly see the success of the expansion plan, with the construction of five hotels announced earlier proceeding rapidly, especially the Staybridge Suites Bangkok Thonglor and Holiday Inn & Suites Sriracha, which are ahead of schedule and expected to open in the fourth quarter of this year, gradually generating revenue back to the company. Additionally, in 2019, the company plans to launch two new projects, including hotels in Bangkok and a new comprehensive mixed-use project in Rayong province, which is expected to grow significantly due to the development of U-Tapao Airport and Smart Park in Map Ta Phut, becoming a new hub for EEC.

“The demand for hotel business in Thailand continues to grow as Thailand remains a significant global destination for both tourism and business. With our understanding of the business, diverse customer needs, and collaboration with global management chains, we can create Smart Products and confidently deliver Excellent Services to our customers,” Ms. Kamolwan said.

Mr. Thana Torsahakoon, CEO of Primo Service Solution Co., Ltd., which manages service businesses within the Origin group, stated that Primo Service Solution will be an important business group of Origin that delivers Excellent Services and Smart Brokerage to all customer segments. In the real estate sales business, the group's vision is not just to sell products and leave but to provide the best living experience and lifestyle for customers.

“The insight of the new generation today is that they grow up in families that provide great care, with people doing everything for them. When they move into modern condos or housing projects, they seek various services at all times of their lives. The Fully Services provided by Primo are Excellent Services that enhance the happiness of living,” Mr. Thana said.

Primo also offers comprehensive After Sales Service through six subsidiaries, delivering Excellent Services guaranteed by ISO 9001 standards in both Property Management and Home Service, the first of its kind in Thailand, to residents from the very first day they move in. Primo also has a Service Application through the BUTLER app, consolidating all services comprehensively. In 2019, Primo aims not only to provide this exceptional service to Origin residents but also to expand Excellent Services to assist customers in all types of residential projects, becoming a Living Partner to deliver happiness to everyone.

Origin Property Public Company Limited has a diverse business structure, including: 1. Residential Development Business, developing condominiums and housing projects with 51 projects such as PARK ORIGIN, KnightsBridge, Notting Hill, Kensington, and Britania, with a total project value of over 84 billion baht. 2. Recurring Income Business, such as hotels, serviced apartments, and retail. 3. Service Business, including property management, real estate brokerage, and consulting services, with a continuous vision to expand into new business types to become a comprehensive real estate operator.

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