The Mall is optimistic about the improvement in purchasing power after the elections, noting that the Chinese market is expected to recover next year. They plan to invest over 2 billion baht in various activities, emphasizing their role as a food destination to encourage longer visits from customers.

          Ms. Woralak Tulaporn, Managing Director of Marketing at The Mall Group Co., Ltd., revealed that the overall economic outlook and consumer purchasing power for 2019 is expected to improve after the elections, positively impacting consumer confidence and spending. Additionally, the tourism sector, particularly from China, is believed to return to normal as Thailand remains a preferred destination for international travelers.

          For the company's business operations next year, they will implement various strategies, initially planning to allocate over 2 billion baht for marketing to effectively present offerings to customers. This will be based on consumer behavior in different locations, and the timing of promotions and benefits must be precise. If not executed correctly, it may not effectively encourage consumer spending.

          They are also preparing to continuously organize various activities, particularly focusing on becoming a food destination with an increased emphasis on food-related events to cater to consumer lifestyles. The proportion of restaurants in The Mall has increased to 30-40% from just 10-20% in the past, alongside collaborations with partners to provide promotions.

          “We want consumers to spend more time in the shopping center, increasing from an average of 1.30 hours to 2.30 hours. Therefore, it is essential to organize activities and introduce a variety of restaurants, as customers typically look for new dining options every two months,” she stated.

          Furthermore, the company has allocated over 350 million baht to stimulate the economy at the end of the year, launching the campaign “Happy Very New Year,” reinforcing its position as a destination for happiness during the New Year festival. They believe this will boost sales to 7 billion baht and ensure a total sales figure of 58 billion baht for 2019.

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